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FINITE: B2B Marketing Podcast for Tech, Software & SaaS - Podcast

FINITE: B2B Marketing Podcast for Tech, Software & SaaS

The FINITE podcast is the leading B2B marketing podcast, sitting down with the world's most innovative B2B marketers in the tech, software & SaaS sectors to talk all things B2B marketing & B2B growth.

FINITE is the community for B2B Technology & SaaS Marketers to connect, share, learn & grow as peers. Our B2B Marketing Podcast podcast explores the latest trends and challenges in B2B marketing by interviewing leading senior marketers from across B2B technology, software & SaaS companies. 

In each episode of the FINITE B2B Marketing podcast, our host Jodi Norris sits down to talk B2B marketing with an innovative and ambitious senior marketer or CMO from a B2B technology company, exploring trends, challenges and practical tips. Listen to the B2B marketing podcast below, or visit finite.community to apply for a free community membership.

Technology Marketing Tech Management Business
Update frequency
every 12 days
Average duration
31 minutes
Episodes
172
Years Active
2019 - 2025
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#133 - Building trust with wary B2B audiences with Philipp Blankenagel, VP Marketing and Communications at re:cap

#133 - Building trust with wary B2B audiences with Philipp Blankenagel, VP Marketing and Communications at re:cap

In an increasingly competitive market, and with increasingly skeptical consumers, brand trust could be the make or break in your organisation's success.

This episode features Philipp Blankenagel, VP …

00:20:26  |   Mon 21 Aug 2023
#132 - Marketing strategies in high-pressure environments with Edgar Rouwenhorst, ex CMO at Mollie, iZettle and Superb

#132 - Marketing strategies in high-pressure environments with Edgar Rouwenhorst, ex CMO at Mollie, iZettle and Superb

This FINITE Podcast episode is for those high-level thinkers - those listeners looking to think top-level about how their marketing organisation responds and engages with pressure, both economic, int…

00:23:46  |   Mon 07 Aug 2023
#131 - How marketing should influence product development with Stephanie Steggehuis, Chief of Growth at Compleye

#131 - How marketing should influence product development with Stephanie Steggehuis, Chief of Growth at Compleye

Marketing and product, product and marketing. Two peas in the same pod... ideally! 

Hear from Stephanie Steggehuis, Chief of Growth at Compleye. Compleye are a budding startup with high growth ambiti…

00:19:01  |   Mon 31 Jul 2023
#130 - Unexpected, growth-boosting B2B tactics with Chris Cunningham, Head of Influencer Marketing at ClickUp

#130 - Unexpected, growth-boosting B2B tactics with Chris Cunningham, Head of Influencer Marketing at ClickUp

You've heard of B2B marketing outside of the box, but how about B2B marketing outside of the stratosphere?! On this episode of the FINITE Podcast, Chris Cunningham, Head of Influencer Marketing at Cl…

00:21:44  |   Mon 17 Jul 2023
#129 - Creating buzz for B2B events with Cordula Pfluegl, Marketing Director at TNW

#129 - Creating buzz for B2B events with Cordula Pfluegl, Marketing Director at TNW

This is the first of five incredible podcast episodes from The Next Web Conference, which our Community Manager, Jodi, attended last month to record with some of the brightest marketers at leading te…

00:22:26  |   Mon 10 Jul 2023
#128 - The future of search in B2B marketing with Kate Cox, CMO at BrightBid

#128 - The future of search in B2B marketing with Kate Cox, CMO at BrightBid

Kate Cox, CMO at BrightBid,  believes the playbook of B2B marketing will stay largely the same as technology advances. Search, as one of our more traditional channels, isn’t going anywhere even as th…

00:28:04  |   Mon 26 Jun 2023
#127 - How to utilise ABM roundtables for B2B SaaS growth with Sarah McCredie, Director of Product Marketing at Recurly

#127 - How to utilise ABM roundtables for B2B SaaS growth with Sarah McCredie, Director of Product Marketing at Recurly

Roundtables are the perfect tactic to add value across the customer lifecycle. You just can't replicate such quality conversation and deep connections in any other event format.

On this FINITE Podcas…

00:30:39  |   Mon 12 Jun 2023
#126 - Align sales and marketing to ensure the successful repositioning of a B2B SaaS brand, with Inbar Yagur, Dir. Content and Product Marketing at Lusha

#126 - Align sales and marketing to ensure the successful repositioning of a B2B SaaS brand, with Inbar Yagur, Dir. Content and Product Marketing at Lusha

On this podcast episode, learn how Inbar Yagur, Dir. Content and Product Marketing, repositioned Lusha's brand for better B2B marketing success. To do this, she employed exercises in sales and market…

00:25:08  |   Mon 29 May 2023
#125 - The Digital Revolution was Just the Beginning: AI is the Future of Marketing with Vince Howard, Senior Fintech and Web3 Marketing Leader

#125 - The Digital Revolution was Just the Beginning: AI is the Future of Marketing with Vince Howard, Senior Fintech and Web3 Marketing Leader

Vince Howard is a Senior Marketing Leader working in the FinTech and Web3 space. He joins FINITE podcast host Alex Price to tell his story of entering the marketing world, his growth journey to becom…

00:24:25  |   Mon 15 May 2023
#124 - Building a world class marketing team with Caitlin Allen, VP of Marketing at OpenComp

#124 - Building a world class marketing team with Caitlin Allen, VP of Marketing at OpenComp

On this week's episode, our host Alex Price is joined by Caitlin Allen, VP of Marketing at OpenComp.  Listen as they discuss building high performance marketing teams based on Caitlin's vast experien…

00:28:21  |   Mon 17 Apr 2023
#123 - How marketing & finance can collaborate with Rowan Tonkin, CMO at Planful

#123 - How marketing & finance can collaborate with Rowan Tonkin, CMO at Planful

On this week's episode, our host Alex Price is joined by Rowan Tonkin, CMO at Planful. The topic of conversation is how marketing & finance teams can collaborate to achieve the outcomes that ultimate…

00:27:43  |   Mon 03 Apr 2023
#122 - Why product led growth? with Shanee Ben-Zur, Chief Marketing & Growth Officer at Crunchbase

#122 - Why product led growth? with Shanee Ben-Zur, Chief Marketing & Growth Officer at Crunchbase

Join FINITE podcast host Alex Price and guest Shanee Ben-Zur, Chief Marketing & Growth Officer at Crunchbase as they discuss Shanee's love of product led growth, how PLG can vary in different compani…

00:26:57  |   Mon 20 Mar 2023
#120 - Growing long term demand with Carol Howley, CMO at Exclaimer

#120 - Growing long term demand with Carol Howley, CMO at Exclaimer

Join FINITE podcast host Alex Price and Chief Marketing Officer of Exclaimer, Carol Howley, as they explore how to go about building long term, sustainable demand for a B2B tech brand, with a focus o…

00:26:56  |   Mon 20 Feb 2023
#119 - To Attribute, or Not to Attribute with Amrita Mathur, VP Marketing at Superside

#119 - To Attribute, or Not to Attribute with Amrita Mathur, VP Marketing at Superside

In this episode of the FINITE Podcast we hear from Amrita Mathur, VP Marketing at Superside. Amrita shares her perspectives on a topic all B2B marketers love to talk about - attribution! And it's fai…

00:26:09  |   Mon 06 Feb 2023
#118 - Content marketing for demand generation with Thomas Peham, VP Marketing at Storyblok

#118 - Content marketing for demand generation with Thomas Peham, VP Marketing at Storyblok

In this episode of the FINITE Podcast we'll be exploring content marketing within demand generation with Thomas Peham, VP Marketing at Storyblok. We'll be covering how content marketing fits into Tho…

00:26:47  |   Mon 23 Jan 2023
#117 - Marketing complex B2B products with Martha Aviles, VP of Marketing at Talroo

#117 - Marketing complex B2B products with Martha Aviles, VP of Marketing at Talroo

Martha Aviles is VP of Marketing at Talroo and has spent a big part of her career helping to market complex products to technical buyer personas. Join us as we dive into her background and experience…

00:20:38  |   Mon 09 Jan 2023
#116 - B2B marketing in Web3 with Luigi Congedo, Epoch Partners and Rachael Berkey, Clarity

#116 - B2B marketing in Web3 with Luigi Congedo, Epoch Partners and Rachael Berkey, Clarity

On this episode of the FINITE podcast hear from Web3 trailblazers on how to reach and engage new B2B audiences. Luigi Congedo Managing Partner at Epoch Partners and Rachael Berkey VP Social Strategy …

00:29:52  |   Mon 19 Dec 2022
#115 - B2B marketing with a commercial mindset, with Oliver Pilgerstorfer, CMO at IFS

#115 - B2B marketing with a commercial mindset, with Oliver Pilgerstorfer, CMO at IFS

If you haven't heard of IFS, they're one of the largest and fastest-growing B2B software companies in the market, so we're honoured to have Oliver Pilgerstorfer, CMO, on this episode of the FINITE Po…

00:28:02  |   Mon 05 Dec 2022
#114 - Marketing innovative products with Dario Perez, Sr Global Product Marketing Manager at Expedia

#114 - Marketing innovative products with Dario Perez, Sr Global Product Marketing Manager at Expedia

This episode is for all B2B marketers who have an undisputedly incredible product. One that cuts through mainstream technology products and questions longstanding legacy systems.

Dario Perez, Sr Glob…

00:27:04  |   Mon 21 Nov 2022
#113 - Ecosystem marketing for better alignment with Allison Munro, Chief Marketing and Ecosystem Officer at Vena

#113 - Ecosystem marketing for better alignment with Allison Munro, Chief Marketing and Ecosystem Officer at Vena

B2B organisations are often inhibited by silos between their teams. One way to conquer this challenge is by building an ecosystem within which your employees can thrive, support each other and collab…

00:26:02  |   Sat 05 Nov 2022
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