FINITE: B2B Marketing Podcast for Tech, Software & SaaS
The FINITE podcast is the leading B2B marketing podcast, sitting down with the world's most innovative B2B marketers in the tech, software & SaaS sectors to talk all things B2B marketing & B2B growth.
FINITE is the community for B2B Technology & SaaS Marketers to connect, share, learn & grow as peers. Our B2B Marketing Podcast podcast explores the latest trends and challenges in B2B marketing by interviewing leading senior marketers from across B2B technology, software & SaaS companies.
In each episode of the FINITE B2B Marketing podcast, our host Jodi Norris sits down to talk B2B marketing with an innovative and ambitious senior marketer or CMO from a B2B technology company, exploring trends, challenges and practical tips. Listen to the B2B marketing podcast below, or visit finite.community to apply for a free community membership.
- Update frequency
- every 12 days
- Average duration
- 31 minutes
- Episodes
- 172
- Years Active
- 2019 - 2025
#112 - Sales and marketing alignment from a commercial perspective with Mieke Doornbos, VP of Sales and Marketing at MIMETAS
On this FINITE Podcast episode, Alex and our guest, Mieke Doornbos, discuss the collaboration between marketing and sales for B2B tech growth.
At the time of recording, Mieke was the Commercial Direct…
#111 - An honest account of being a CMO, with Tom Furr, CMO at DISCO
This episode of the FINITE Podcast is an honest, transparent conversation with a young, ambitious B2B tech CMO, who accredits his success to three personal attributes: ambition, energy and importantl…
#110 - Getting internal buy-in for ABM with Jenna Chambers, Head of EMEA Partnerships at Terminus
One of the biggest obstacles to great account-based marketing is an unsupportive senior leadership team. Without internal buy-in, young ABM programmes are faced with a lack of cross-functional alignm…
#109 - Mistakes B2B marketers make with data, with Neil Hoyne, author of Converted: The Data-Driven Way to Win Customers' Hearts
You might have seen Neil Hoyne on LinkedIn, or know him as the chief measurement strategist at Google, but most likely you'll have seen or read his book, Converted: The Data-Driven Way to Win Custome…
#108 - Emotion-led B2B tech marketing with Richard Maclauclan, VP Brand at Workhuman
Richard Maclauchlan is always hired to get things off the ground, such as the FIFA World Cup Trophy Tour by Coca-Cola in his B2C agency days. He pivoted to B2B tech when he led the development of bra…
#107 - B2B rebranding on a budget with Idan Gol, VP Marketing at Mesh Payments
When your brand values aren't aligning with your website, design and messaging, a rebrand is a must. But in a budding startup, with a lack of resource, a rebrand is a big challenge - to uptake and to…
#106 - Bridging the gap between marketing and comms with Evelina Amanatidou, Global Head of Marketing Communications at Temenos
Evelina Amanatidou is a B2B leader with a background leading field marketing teams and marketing ops at SAP. In her current role, as Global Head of Marketing and Communications at Temenos, she bridge…
#105 - Reducing churn in self-serve SaaS with Jesus Requena, VP Growth Marketing at Figma
While many growth marketers consider customer churn a barrier to success, most fail to consider just how top-of-funnel churn really is.
On this FINITE Podcast, Jesus Requena, VP Growth Marketing at F…
#104 - Redefining the standard of B2B tech branding, with Blair Josephs Jansen, Senior Brand Strategist at Equinix
Blair Josephs Jansen's career spans the Hollywood Boulevard, having worked on well-known shows like Breaking Bad, Mad Men and Orange is the New Black. When Blair took a turn into B2B tech, she brough…
#103 - Where is ABM going next? From the ABM panel at FINITE Fest
At FINITE Fest, we had a grand old time learning about key trends, challenges (and solutions of course!) for B2B marketers in 2022. One of our panels was around ABM, where our guests aimed to answer …
#102 - Tackling tech debt with Lindsay Rothlisberger, Head of Marketing Operations and Email at Zapier
B2B marketers can quickly find themselves overloaded with MarTech, juggling CRMs, tools and ultimately confusing themselves and their customers.
On this FINITE Podcast, Alex talks to Lindsay Rothlisb…
#101 - Biggest mistakes B2B marketers make in paid social with Jules Foster, Director of Global Paid Social Marketing at Automation Anywhere
Paid social can create quick wins for B2B tech companies looking to scale fast, but it has to be done right, with careful audience analysis, budgeting and measurement.
On this FINITE Podcast episode,…
#100 - Demand gen from scratch with Adam Holmgren, Head of Demand Gen at GetAccept
As B2B businesses shift from sales-led to marketing-led growth, the pressure is on for demand gen teams to get ARR on a steep incline.
On this FINITE Podcast episode, you'll hear all about starting a…
#99 - Pushing the limits of virtual events with John Rocker, Director of Social Media at Dynatrace
In 2022, B2B event marketing is in a state of fluidity, with hybrid, virtual and face-to-face events battling against digital fatigue, and changing audience expectations and behaviour.
On this episod…
#98 - Educating a B2B market with Jed Corenthal, CMO at Phenix
For brands in new categories, with disruptive products and complex solutions, sometimes your B2B audience will have no idea what you're talking about when you describe what you offer. In this instan…
#97 - Encouraging team engagement virtually with Kristi Flores, CMO at Tektronix
It's an exciting time to be in marketing, when we're navigating this new world of normalised hybrid and remote work, meeting through screens and not knowing the height of someone you've worked with f…
#96 - 5 steps to beat boring B2B marketing with Patrick Ward, VP of Marketing at Rootstrap
If you're sick of the same-old when it comes to your own B2B tech marketing strategy, you'll probably want to adopt Patrick Ward's marketing transformation mindset.
In this episode of the FINITE B2B …
#95 - Tips for moving from startup to scaleup with Ioana Serban, VP of Marketing Ops and Demand Generation at FintechOS
The transition from startup to scaleup is an exciting one, to say the least. Rapid development can be a thrill, especially for B2B technology marketers responsible for business growth.
However, these…
#94 - Why B2B product marketers have higher salaries with Rohan Modi, Global Head of Product Marketing at ComplyAdvantage
#93 - To focus on acquisition or retention? That is the question. With John Dawes, Associate Director at Ehrenberg-Bass Institute for Marketing Science
"Grow grow grow!" is what all B2B marketers in early stage tech companies are told. This demand lends itself to acquisition marketing, where net new customers mean more revenue and a bigger brand.
B…