Content Inc. - The Podcast

The tide has turned over the past decade. Today, most creators do not control their own content distribution. We've lost direct access to the audience. So, no asset. No data. Creators need to change…

I started my first business in 2007. I squandered about two years time because I didn't understand these concepts. Here are five distinct ways you can grow your content business (that I wish I knew t…

This week, Joe answers a listener question about how to survive with your content creator business when your audience is still very, very small. Hint: There isn't just one way. Here are a number of s…

A special Content Inc. episode with content pioneer Brian Clark. Brian talks about the longevity economy and the special opportunity creators and marketers have by understanding the market changes ar…

There have been a slew of AI-generated books being published on Amazon and Goodreads in the names of legitimate authors. In today's podcast, Joe breaks down a horrific example from author Jane Friedm…

I know...another podcast about exit strategies. Don't worry. This one goes through a very easy three-step process that every entrepreneur should be employing. Make this one worth your time!

This epis…

Big news this week as we have sold The Tilt and Creator Economy Expo to our partners at Lulu. My role is changing a bit, and I'm excited to announce a new book services business that's important for …

I spent the week listening to AI experts and marketing professionals living in the world of artificial intelligence. I have some thoughts on what we need to do. Be warned!

This episode is sponsored b…

The majority of creators and agencies still struggle with how to display pricing information. Here are a couple of examples of good and bad pricing methods and what you need to do right now with your…

Joe runs through four interesting insights when it comes to Twitter's new competitor (Threads). See if you agree or not.

This episode is sponsored by Lulu.com37% of creators surveyed by The Tilt this…

It's the middle part of the year, which makes now a great time to look at how you are going to finish the year. I think I have the perfect word for you over the next six months. Here it is.

This epis…

A very special Content Inc. episode. Number #400. In it, I share three tips for the success of this podcast and hopefully give you some insight on how to integrate podcasting into your content entrep…

When comedian Seth Rogen started out in comedy, he received a piece of advice that changed the course of his entire career. Fortunately, Seth learned this at a young age. So many content creators nev…

So many content creators fail to present their content as useful. At best, it comes off as information. You are not in the information business. You are in the results business. Present it as such.

T…

Often we are so concerned with the marketing that surrounds the thing that we don't say what the thing actually is. In this episode, we breakdown a newsletter landing page and what you need to have o…

Every content entrepreneur needs to have a portion of their time dedicated to a giving, or philanthropic, nonprofit goal. Here's an example of how to think about it and make it happen.

More informati…

At Veecon 2023 last week there was talk about the concept of underpriced attention. You can find this with advertising, but also with platforms like email, podcasting and even Instagram. Here's a few…

A very special Content Inc. episode, recorded live from Creator Economy Expo. Jay Acunzo, founder of Creator Kitchen, interviews Nathan Barry, CEO of ConvertKit.

These two professional content creato…

To be successful, content entrepreneurs need to outsource many things on an ongoing basis. The ones who can't part with things they aren't very good at will most likely never be successful.

In this e…

In this longer-than-normal Content Inc. episode, Joe breaks down the findings from the 3rd Annual Content Entrepreneur Research from The Tilt.

From the research, he shares the five key findings for C…