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Content Inc. - The Podcast - Podcast

Content Inc. - The Podcast

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 10 minutes per episode.

Entrepreneurship Startup Marketing Business Entrepreneur
Update frequency
every 7 days
Average duration
8 minutes
Episodes
520
Years Active
2014 - 2025
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The Greatest Example of Content Marketing in History (491)

The Greatest Example of Content Marketing in History (491)

For over 80 years, VOA has helped to build support (and fandom) for America. It's been one of our silver bullets for freedom and democracy that no one ever really talked about.

Simply put, the Voice …

00:03:38  |   Mon 14 Apr 2025
You Have No Competition (490)

You Have No Competition (490)

Everyone has goals. I’m sure you have a few right now you are working on.

But if goal setting were a skill, most Americans are failing…significantly failing.

When you look at all the math, those who …

00:03:26  |   Mon 07 Apr 2025
How to Create SMART Goals (489)

How to Create SMART Goals (489)

I learned about SMART Goals from Brian Tracy almost 30 years ago.

SMART goals are specific, measurable, actionable, relevant and time-bound.

How's your goal-setting going?

Some background on Brian Tr…

00:03:27  |   Mon 31 Mar 2025
Mel Robbins & Her Three-Part Content Strategy (488)

Mel Robbins & Her Three-Part Content Strategy (488)

The original "three legs of the stool" for publishing was online, in print and in-person.

For today's content creator it's still three legs, but they've changed.

Here's a great example of Mel Robbins…

00:03:42  |   Mon 24 Mar 2025
Who's Your Hero in 10 Years? (487)

Who's Your Hero in 10 Years? (487)

The craziest thing about humanity is that we are the only mammals that know there is a future and can set goals and achieve those goals, but most humans don’t do this.

In this episode we break down M…

00:03:30  |   Mon 17 Mar 2025
4 Steps to Becoming THE Known Expert in Your Industry (486)

4 Steps to Becoming THE Known Expert in Your Industry (486)

A special episode this week with Marcus Sheridan, author of the new book "Endless Customers."

Marcus teaches us about the four-step process for creating more trust with our customers, positioning us …

00:06:51  |   Mon 10 Mar 2025
Starting or Stopping Anything with the Seven-Minute Method (485)

Starting or Stopping Anything with the Seven-Minute Method (485)

Beginning or stopping a habit is difficult at best. Sometimes we overthink it and become overwhelmed.

Well, anyone can do anything for seven minutes.

Try out this seven-minute method for the next hab…

00:03:03  |   Mon 03 Mar 2025
Finding Your Yes, But Differentiation Message (484)

Finding Your Yes, But Differentiation Message (484)

While in Key West, Florida this month I've been to the best bars and restaurants in the area. The ones we go back to all seem to be known for something...and I can tell someone how they are different…

00:02:53  |   Mon 24 Feb 2025
Four Options to Increase Your Survival (483)

Four Options to Increase Your Survival (483)

During these trying times I think the best strategy is to create as many life options for yourself and your family as possible.

In this episode, I talk about the four different options you have to in…

00:03:36  |   Mon 17 Feb 2025
Finding Your Edge Position (482)

Finding Your Edge Position (482)

To succeed as a content creator, you need two things. First, you need to know what you are good at, and the combinations that make you unique. Second, you need to see where you can find your edge pos…

00:04:04  |   Mon 10 Feb 2025
You Are What You Think About (481)

You Are What You Think About (481)

If I ask you, where will your business be in three years, and you don’t know the answer, odds are you will not be successful.

You think, sure, write down your goal, review your goal on a regular basi…

00:02:28  |   Mon 03 Feb 2025
Becoming AI Enhanced (480)

Becoming AI Enhanced (480)

 AI is the talk of the marketing and creator space. But my concern is that most of us are still asleep at the wheel.

We need to invest now in our AI education...before it's too late. Here's how.

Link…

00:03:11  |   Mon 27 Jan 2025
Your Personal Celebrity Side Hustle (479)

Your Personal Celebrity Side Hustle (479)

More and more celebrities are building audiences and launching side hustles. Why you ask? Because actors are almost never in control of who hires them for a part.

And the same goes for you and your c…

00:04:24  |   Mon 20 Jan 2025
The Anti-AI Opportunity (478)

The Anti-AI Opportunity (478)

AI is all the rage, but there could be an incredibly opportunity on the opposite side of this story. A Greg Isenberg AI prediction inspires this episode.

Greg Isenberg's 2025 AI Predictions

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00:02:51  |   Mon 13 Jan 2025
2025 Predictions (477)

2025 Predictions (477)

I have no idea what 2025 holds for us content creators, but I gave it a try anyway.

In this episode, I'm sharing my thoughts on Bluesky, X, Sports Gambling, Social Media and Bitcoin.

Helpful links in…

00:05:37  |   Mon 06 Jan 2025
How to Be Viciously Mediocre in 2025 (476)

How to Be Viciously Mediocre in 2025 (476)

If you want to be viciously mediocre as a content creator in 2025, I have the prescription for you. This includes:

  • Don't Own Your Own Business
  • Create Content on Three or More Platforms
  • Develop Conte…
00:04:25  |   Mon 30 Dec 2024
Why Bitcoin and Why Now? (475)

Why Bitcoin and Why Now? (475)

Should you care about Bitcoin?  Now whether you own it or not, I think you actually should care. Bitcoin is important to our financial futures.

As Bitcoin recently crossed the 100k mark, more people …

00:07:38  |   Mon 23 Dec 2024
How to Defend Against AI Agents Hurting Your Business (474)

How to Defend Against AI Agents Hurting Your Business (474)

Marketing pros everywhere are talking about how AI can help you with your content creation to be more efficient and to be more profitable with your business. But what they aren't telling you is that …

00:06:10  |   Mon 16 Dec 2024
Your Why Is Holding You Back (473)

Your Why Is Holding You Back (473)

Did you accomplish your business goals this year? Sadly, most content entrepreneurs did not.

It's possible that your business why is holding you back from success. Now is the time to get a new why.

00:05:14  |   Mon 09 Dec 2024
Books as a Critical Business Strategy for Creators (472)

Books as a Critical Business Strategy for Creators (472)

When you look at the most successful content creators on the planet, they generally have at least one, sometimes more, books that they published.  How important is it?  Let's discuss.

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Today's …

00:05:39  |   Mon 18 Nov 2024
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