Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 10 minutes per episode.
A special episode of Content Inc. talking about my experiences with Alzheimer's disease, spurred on by "Remembering Gene Wilder" the documentary.
Today's episode is brought to you by Memberful.
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Too many content creators and entrepreneurs open up their sponsor opportunities to anyone and everyone. This generally doesn't work. Here's a better way to sell your content assets.
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An indepth interview between Simon Owens and me talking about how and why I started The Tilt and how I ended up selling it to Lulu.
Special thanks to Simon for giving us permission to publish this po…
Social media algos have changed. Search engine optimization has changed. And now, AI content is creating the "one answer" philosophy for findability. How do we compete in this changing landscape?
By …
As a content entrepreneur, you have the power to choose where you engage/create, and where you won't. You don't have to be everywhere. Perhaps, you shouldn't.
Ask yourself where you need to be, for y…
This week I had the pleasure of talking with my friends at Pace Communications about six things I'd be doing right now in content marketing.
The new business model for full-time content creators looks eerily similar to the OG content entrepreneur business model from the 2000s. Listen to what you need to do next with your mini-media model.
…It was a crazy week for TikTok. The President signed a bill that effectively creates an ultimatum for TikTok. What do you, as a content creator, need to do about this?
It seems to me that the best business model for content entrepreneurs focuses on the creation, arrangement and distribution of words. Although most content creators don't see it that way, it doesn't …
My new book, The Content Entrepreneur, is now available. And we are selling 100 percent direct to consumers.
In this episode I review some of the main differences about why you would make a decision …
I talk about the five business-related books that have had the most impact on my career and life.
Think & Grow Rich - Napoleon Hill Seven Habits of Highly Effective People - Stephen Covey …
A very special episode courtesy of my friend Michelle Raymond. In this episode, Michelle and I talk about what makes a content entrepreneur successful, the importance of patience, and selling strateg…
What does it mean to be a full-time content creator? Is that a thing?
If it is, it's probably something we don't want...because if we are a full-time creator, we can't be a content entrepreneur.
AI is slowly taking over as the search engine of choice for more and more professionals.
Are you ready for this? Most are not. The next 12 months are critical to make sure your story is told.
Lexi Grant brings up a very tough topic: is it more difficult today to become a successful content creator?
I think she's right and it is. But maybe there are things we can do now so we don't fall in…
A special (longer) episode dedicated to how an author (or content creator) can build a successful content business with a book at the core.
In this episode, Joe covers:
An important piece of advice from David Bowie gets us talking about if we are really taking enough risks and getting uncomfortable enough with our content to be successful.
How did Billy Joel, one of the greatest songwriters in history, come to hate the process of writing?
It happens to all of us.
But what he did to start loving the process again will surprise you...and…
I had to make one key decision in the early days of my content creator model in order to succeed. It was extremely difficult to make, but that decision led to all my success.
Unfortunately, most cont…