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Content Inc. - The Podcast - Podcast

Content Inc. - The Podcast

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 10 minutes per episode.

Entrepreneurship Startup Marketing Business Entrepreneur
Update frequency
every 7 days
Average duration
8 minutes
Episodes
520
Years Active
2014 - 2025
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Life Is Short [special episode] (451)

Life Is Short [special episode] (451)

A special episode of Content Inc. talking about my experiences with Alzheimer's disease, spurred on by "Remembering Gene Wilder" the documentary.

Today's episode is brought to you by Memberful.

Wheth…

00:06:55  |   Mon 24 Jun 2024
Sell More Using This Method (450)

Sell More Using This Method (450)

Too many content creators and entrepreneurs open up their sponsor opportunities to anyone and everyone. This generally doesn't work. Here's a better way to sell your content assets.

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Like this…

00:03:58  |   Mon 17 Jun 2024
How I Started and Sold The Tilt with Simon Owens (449)

How I Started and Sold The Tilt with Simon Owens (449)

An indepth interview between Simon Owens and me talking about how and why I started The Tilt and how I ended up selling it to Lulu.

Special thanks to Simon for giving us permission to publish this po…

00:45:39  |   Mon 10 Jun 2024
Win at AI with Content Signals (448)

Win at AI with Content Signals (448)

Social media algos have changed. Search engine optimization has changed. And now, AI content is creating the "one answer" philosophy for findability. How do we compete in this changing landscape?

By …

00:05:43  |   Mon 03 Jun 2024
Creating Your Own Internet (447)

Creating Your Own Internet (447)

As a content entrepreneur, you have the power to choose where you engage/create, and where you won't. You don't have to be everywhere. Perhaps, you shouldn't.

Ask yourself where you need to be, for y…

00:04:57  |   Mon 27 May 2024
6 Things I'd Do If I Were You (446)

6 Things I'd Do If I Were You (446)

This week I had the pleasure of talking with my friends at Pace Communications about six things I'd be doing right now in content marketing.

  1. Hunting for Assets
  2. Grooming Employees as Creators
  3. Working…
00:08:23  |   Mon 20 May 2024
Your Content Is Making a Difference (445)

Your Content Is Making a Difference (445)

My quick review (and some proof points) from CEX...and exactly how I know that YOUR content is making a difference in people's lives.

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Like this episode? SUBSCRIBE on Apple, Spotify or Goog…

00:06:18  |   Mon 13 May 2024
The New (Old) Content Entrepreneur Business Model (444)

The New (Old) Content Entrepreneur Business Model (444)

The new business model for full-time content creators looks eerily similar to the OG content entrepreneur business model from the 2000s. Listen to what you need to do next with your mini-media model.

00:06:25  |   Mon 06 May 2024
Will TikTok Be Banned or Sold? (443)

Will TikTok Be Banned or Sold? (443)

It was a crazy week for TikTok. The President signed a bill that effectively creates an ultimatum for TikTok. What do you, as a content creator, need to do about this?

Sign up for Content Entrepreneu…

00:07:04  |   Mon 29 Apr 2024
We Need More Focus on Words as Creators (442)

We Need More Focus on Words as Creators (442)

It seems to me that the best business model for content entrepreneurs focuses on the creation, arrangement and distribution of words. Although most content creators don't see it that way, it doesn't …

00:04:49  |   Mon 22 Apr 2024
A New Way to Publish a Book (441)

A New Way to Publish a Book (441)

My new book, The Content Entrepreneur, is now available. And we are selling 100 percent direct to consumers.

In this episode I review some of the main differences about why you would make a decision …

00:06:17  |   Mon 15 Apr 2024
My Top 5 Business Books [the what and why] (440)

My Top 5 Business Books [the what and why] (440)

I talk about the five business-related books that have had the most impact on my career and life.

    Think & Grow Rich - Napoleon Hill     Seven Habits of Highly Effective People - Stephen Covey    …

00:11:25  |   Mon 08 Apr 2024
The Secret to Being a Content Entrepreneur [Special Episode] (439)

The Secret to Being a Content Entrepreneur [Special Episode] (439)

A very special episode courtesy of my friend Michelle Raymond. In this episode, Michelle and I talk about what makes a content entrepreneur successful, the importance of patience, and selling strateg…

00:41:30  |   Mon 01 Apr 2024
Don't Be a Full-Time Content Creator (438)

Don't Be a Full-Time Content Creator (438)

What does it mean to be a full-time content creator? Is that a thing?

If it is, it's probably something we don't want...because if we are a full-time creator, we can't be a content entrepreneur.

Sign…

00:05:12  |   Mon 25 Mar 2024
Are We In a Post-Search World? (437)

Are We In a Post-Search World? (437)

AI is slowly taking over as the search engine of choice for more and more professionals.

Are you ready for this? Most are not. The next 12 months are critical to make sure your story is told.

Sign up…

00:06:17  |   Mon 18 Mar 2024
Did the Content Creator Bubble Burst? (436)

Did the Content Creator Bubble Burst? (436)

Lexi Grant brings up a very tough topic: is it more difficult today to become a successful content creator?

I think she's right and it is. But maybe there are things we can do now so we don't fall in…

00:07:24  |   Mon 11 Mar 2024
How to Create a Multi-Million Dollar Business from Your Book (435)

How to Create a Multi-Million Dollar Business from Your Book (435)

A special (longer) episode dedicated to how an author (or content creator) can build a successful content business with a book at the core.

In this episode, Joe covers:

  • Finding your sweet spot
  • Tunin…
00:43:46  |   Mon 04 Mar 2024
David Bowie and Getting Uncomfortable with Content (434)

David Bowie and Getting Uncomfortable with Content (434)

An important piece of advice from David Bowie gets us talking about if we are really taking enough risks and getting uncomfortable enough with our content to be successful.

See David Bowie Discuss Th…

00:05:39  |   Mon 26 Feb 2024
Why Billy Joel Started Writing Again (434)

Why Billy Joel Started Writing Again (434)

How did Billy Joel, one of the greatest songwriters in history, come to hate the process of writing?

It happens to all of us.

But what he did to start loving the process again will surprise you...and…

00:05:03  |   Mon 19 Feb 2024
Creators Are Failing Because 9 in 10 Make This Mistake (433)

Creators Are Failing Because 9 in 10 Make This Mistake (433)

I had to make one key decision in the early days of my content creator model in order to succeed. It was extremely difficult to make, but that decision led to all my success.

Unfortunately, most cont…

00:06:29  |   Mon 12 Feb 2024
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