Content Inc. - The Podcast

I just got back from the 4th Annual Content Entrepreneur Expo (CEX) and my notebook is full. In this episode, I share the biggest lessons that every creator needs to hear:

• Why replies matter more t…

What if you only had 60 days left to live?

In this episode, Joe shares one of the most powerful thought exercises he uses to cut through distractions and refocus on what truly matters...both in busin…

Most creators don’t fail because they lack skill or talent — they fail because they never make the mindset shifts that turn effort into results. After more than two decades in content entrepreneurshi…

Most of the time, content creators are alone...working on content. While this can be productive for the content, it's not good for your mental health or overall business (if you need to be more creat…

Most creators are following the rules...and that’s exactly the problem.

They listen to the podcasts, follow the gurus, and try to reverse-engineer success based on surface-level metrics.

But the trul…

If you’re a content creator in a business niche and you’re NOT going to live events, you’re missing one of the easiest ways to grow your influence, revenue, and network.

But just showing up isn’t eno…

Jesse Itzler believes the key to goal setting is in the Misogi Challenge. Jesse's Misogi Challenge is one big, audacious goal that you accomplish during each year. For example, Jesse’s one big goal f…

For most Americans, the Big Beautiful Bill is destructionist legislation. But, I started to to look at it like any small business owner, entrepreneur should.  There is a silver lining for creators.

C…

If I am you, and I have a job working for someone else, I’d start moving plan B to plan A right now. Build something that only you can do. That’s your Tilt. Communicate that Tilt out in a regular way…

We think we need to keep reinventing the wheel. New idea. New angle. New take. But the truth is… if you’re doing it right, you’ll feel like a broken record.

Repeating yourself as a creator is a neces…

When we talk about creator content strategy, we usually cover audience building, monetization, consistency. But today, I want to talk about something rarely discussed in the creator world: silence.

N…

A very special episode of Content Inc. - #500.

In this episode Joe discusses the Content Inc. podcast origin story from 2014, why he stopped in 2017, and how he restarted in 2020.

Joe goes into detai…

If I lost everything – the audience, the money, the reputation – and had to start over, here’s what I’d do.

Step 0: Take Inventory

What do I still have? My skills. My story. My scars. Just because th…

As difficult as it is, you must believe you are where you are because of the decisions you have made. You will get to where you are going based upon the decisions you will make.

If we blame someone o…

You don’t build a business alone.

You can try. And for a while, it might work. But the moment things get hard—and they always do—you’ll either have people to lean on… or you’ll collapse under the wei…

Before you find your Tilt, activities will dart around you like they have no specific purpose. But if you lean into all these different activities, they’ll start to make sense to you, and you’ll begi…

 Why do we fail? Most people don't fail because they're lazy. They fail because they're leaking energy in a thousand directions.

Every half finished idea, every shiny new opportunity, every unread em…

We've been doing side hustles wrong since they were first invented.

Most people are in a job they hate, and do a side hustle they love.

Time to flip the script. Immediately.

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Like this epis…

The old model was simple: work 40 years, retire, live off savings. But in today’s world, career longevity is the new retirement strategy. And that doesn’t mean grinding away at a job into your 70s. I…

If it succeeded exactly as it’s going now, would you be happy with where it takes you?

If not, change it. You’re not too far down the road. You’re not locked in. The beauty of being a creator is you …