Content Inc. - The Podcast
Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 10 minutes per episode.
- Update frequency
- every 7 days
- Average duration
- 8 minutes
- Episodes
- 520
- Years Active
- 2014 - 2025
It's How You React that Matters (471)
Regardless of what happened to you in the past week, there are quite a few people in your life who are hurting right now.
The decisions we make in the next few weeks to few months can change our live…
Selling Your Content Inventory in 4 Steps (470)
Most content creators are selling their newsletter, podcast and website inventory the wrong way. By taking a limited-inventory approach, you can sell all your open inventory in a very short period of…
Using Habits to Stop Creative Resistance (469)
Resistance is all around us, stopping us from creating great things. But one thing can stop the resistance.
It's called habit...and creating habits is actually easier than you think. Let's find out…
TikTok Is Killing Our Kids [and they know it] (468)
If you’ve been following my updates, you know how I feel about TikTok.
What we feared was true is actually true. TikTok is significantly harming us and our children. And they knew about it the whole…
The Road Less Traveled [it takes less than you think] (467)
Unfortunately, most content creators don't make it as content entrepreneurs. Sometimes it takes a different perspective and a minute to look around. And...it takes less than you think to follow the r…
You Need More No In Your Strategy (466)
I’m sure you are creating and distributing content everywhere. But is that the right move? Maybe your strategy should be more about no, than yes.
In this episode we dive into the research to see w…
Be More John Lennon (465)
Have you taken the time to go back and think about why you started the thing you are doing now? If not, or at least you haven’t for a while, this episode might help. Maybe John Lennon can show us ho…
Content Creator? Start Attending In-Person Events in 2025 (464)
The most successful content creators I know, the real, real content entrepreneurs, make it a point to get to events on a regular basis, speaking or not.
Now is the perfect time to get your 2025 in-p…
I'm Never Going Back to Graceland (463)
You can have the best product in the world, but if it's wrapped in horrible content or worse yet, nothing memorable, what's the point?
My friend and I toured Graceland, the home of the King, and lea…
Thinking (and Acting) Like a Millionaire (462)
If you want to be financially independent, the formula is actually quite easy. It's just that 99 percent of Americans don't follow the plan. Make sure you do.
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What's Your 2025 BHAG? (461)
You might be doing all the right things with your content creation...but do you have your goals in order? Let's take a page from Jim Collins and review our BHAGs.
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Do What NSYNC Just Did (460)
NSYNC's "Bye Bye Bye" is blowing up the Top 100 charts again...and this after 25 years. You might not think so, but their little content play with Deadpool and Wolverine can work for you too.
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How to Write a Crime Novel [Special Episode] (459)
Writing a crime novel was the most challenging creative and content event of my career. In this special episode, True Crime Reporter's Robert Riggs interviews me about my writing process for "The Wil…
3 Must-Do Book Launch Strategies (458)
There are three key strategies you need to employ if you want a successful book launch, and each one happens WAY before you ever publish the book itself.
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James Patterson Writing Tips (457)
James Patterson is one of the most successful novelists of all time. I had the opportunity to spend an hour with him and Mike Lupica this week and received a number of takeaways and writing tips. Her…
What Is Your Worthy Cause Right Now? (456)
Entrepreneur and content creator Marcus Sheridan says the most important thing we can do with our content businesses (and our lives) is to find the simple purpose behind what we do.
What's Important Enough to Change? (455)
In this more personal episode, Joe talks about organizing his family renunion and how it took a change of behavior to make it happen. He thinks you'll relate.
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It's Time for Your Content Collaboration (452)
If you want to be truly successful as a content entrepreneur, you need to strategically place content collaborations into your content business. Here's one example.
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