Content Inc. - The Podcast
Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 10 minutes per episode.
- Update frequency
- every 7 days
- Average duration
- 8 minutes
- Episodes
- 520
- Years Active
- 2014 - 2025
Episode 40: Setting The Best of Breed Goal
If you are not striving to be the 'go to' resource in your niche, you are settling. In this episode of Content Inc., Joe Pulizzi shares why setting your BHAG (Big Hairy Audacious Goal) around your co…
Episode 39: Finding Your Content Tilt
In this episode of Content Inc., Joe Pulizzi breaks down the definition of content tilt and why this approach is so critical to your content strategy. What makes your approach to a topic different? W…
Episode 38: Why Audience Focus Makes All The Difference
Understanding who your audience is when it comes to content creation is critical. Your content can be great, but who you are writing it for provides the context in which you will actually create it. …
Episode 37: Unleashing The Passion Behind Your Content
Skill is important when it comes to creating content, but the secret behind the Content Inc. model is having passion for the subject or topic of the content you produce. In this episode, Joe Pulizzi …
Episode 36: The Subscriber Hierarchy
You don't own your audience. They can get up and leave, mentally or physically, at any time. The need for valuable content is critical to engage your audience and provide them the necessary incentive…
Episode 35: One Metric To Rule Them All
Tracking progress in your marketing efforts are key to understanding what is working and what may need to be modified or eliminated when it comes to growing your business. In this episode of Content …
Episode 34: An Incredible Process To Buy Content Assets
Though creating original content is most often where all content strategy begins, considering to purchase existing content platforms to grow your audience and business may actually be a better decisi…
Episode 33: One Amazing Idea On Content Repurposing
You already know that repurposing content can be a great way to leverage what already exists in your organization. This episode of Content Inc has Joe Pulizzi breaking down how planning your repurpos…
Episode 32: Top Ways To Get Speaking Gigs
If you believe that speaking will increase your business objectives, this episode of Content Inc. is a must listen. Joe Pulizzi shares the top ways you can increase your speaking opportunities by bec…
Episode 31: 8 Tips For Executing A Book Project
In this episode of Content Inc., Joe Pulizzi breaks down eight key tips to consider before you dive into writing that book. A published book can open up some amazing opportunties for you and your bus…
Episode 30: Three Easy Ways To Come Up With Content Ideas
Probably the number one reason most business owners struggle with the Content Inc. model is because they don't believe they can come up with enough ideas for content creation. In this episode of Cont…
Episode 29: The 10 Content Roles You Need To Be Successful Today
To successfully develop a Content Inc. business that is scalable, you need to be developing your content process. In this episode of Content Inc., Joe Pulizzi breaks down the ten roles you need to be…
Episode 28: Monetizing And Diversifying Revenue Streams With Content{with Matthew Patrick}
Probably the most exciting result of the Content Inc. philosophy is that anyone, anywhere can build a successful business using content to reach an audience. In this episode, Joe Pulizzi talks with M…
Episode 27: Diversifying Content And Revenue Streams {with Rob Scallon}
In this episode of Content Inc., Joe Pulizzi brings on guest Rob Scallon, musican and full-time internet entrepreneur. Rob started sharing his music on YouTube and by doing so, built his own audience…
Episode 26: 6 Steps To The Content Inc. Model {Part II}
Joe Pulizzi continues the conversation of the six steps you need to create a Content Inc. model. This episode breaks down steps three through six, and again, Joe shares relevent examples for each one…
Episode 25: 6 Steps To The Content Inc. Model {Part I}
If you are ready to develop the Content Inc. model for your business, this episode will start to put you on track. Joe Pulizzi breaks down the first three steps needed in the six step process to crea…
Episode 24: 10 Steps To A Content Marketing Pilot Program
A full-blown content marketing strategy requires necessary time and patience to plan, create, implement and analyze the results. But not every company is willing to wait out the necessary time for th…
Episode 23: There Are No Overnight Successes: Social Media Examiner Origin Story {with Michael Stelzner}
The old adage of the overnight success is very often, if not always a myth. There are many twists, turns and lessons that take place over the course of months and years to make a successful company b…
Episode 22: 7 Content Inc. Lessons From Napoleon Hill
Napoleon Hill's book "Think And Grow Rich" is a one of the 'must have' business books in your library. Though published in 1973, Mr. Hill's business advice and tips on success are still relevant toda…
Episode 21: 15 Critical Business Success Tips For Start Ups
As an entrepreneur, you may have already become an avid student of great business tips and success advice. Joe Pulizzi has done much of the same and after eight years growing his company, Content Mar…