Content Inc. - The Podcast
Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 10 minutes per episode.
- Update frequency
- every 7 days
- Average duration
- 8 minutes
- Episodes
- 520
- Years Active
- 2014 - 2025
Episode 60: Building An Audience Persona Now
Often businsss owners and marketers tend to create content that resonates with them or is what they "think" their customer will want. In this episode of Content Inc. Joe Pulizzi addresses the need to…
Episode 59: 3 Ways To Drive Subscriptions
There are a lot of shiny objects out there when it comes to content marketing tactics. It's easy to get overwhelmed and fall into analysis paralysis around the process. In this episode of Content Inc…
Episode 58: The 6 Keys To Epic Content
Anyone, anywhere and at anytime can create a Content Inc. model for their business. It's an exciting time to be in business and even more exiciting time to develop yourself as the leading resource in…
Episode 57: Can You Create Content Like A Seven Year Old?
In this episode of Content Inc., Joe Pulizzi shares how a seven year old boy makes videos with his dad that have generated over $1 million in revenue. EvanTube started out as a fun claymation video p…
Episode 56: Looking For Revenue Ripples
As you start your Content Inc. model of marketing and content creation, you may have only one or two main revenue drivers associated with your process. As your audience and community grow, so do the …
Episode 55: What To Look For In Freelance Writers
If you are serious about developing a Content Inc. model for your business, there is a very good chance that you will need to hire freelance writers to assist you with content creation. In this episo…
Episode 54: The Trojan Horse Called Research
Creating partnerships is not a new idea. But often, coming up with the right project to partner on can be the real struggle. In this episode of Content Inc. Joe Pulizzi shares how developing a resear…
Episode 53: Why You Can't Trust Google
In this episode of Content Inc., Joe Pulizzi discusses how changes in platforms such as Google and Facebook not only force us to change how we use them, but is a great remider not to solely rely on t…
Episode 52: The 4 Keys To Building Your Base As A Content Expert
There are a lot of ways to create quality content. In this episode of Content Inc. Joe Pulizzi shares the four key elements you need to create the strong foundation to a Content Inc. methodology. Get…
Episode 51: Leveraging Media Partners To Grow Your Content Inc. Empire
The power of partnership is a key component to growing a Content Inc. model. In this episode of Content Inc. Joe Pulizzi discusses how partnering with other media can be a great way to grow your audi…
Episode 50: Don't Get Seduced By the Dark Side of Social Media
Social media marketing can work. However, in this episode of Content Inc. Joe Pulizzi warns you of the possible seduction to get too involved in buying fans and followers. He encourages you to build …
Episode 49: Podcast Stories That Build Your Content Inc. Empire
According to Edison Research, podcasts now get 30% share of ear. Podcasts are easier for audiences to access and many individuals are choosing to download them more and more. In this episode of Conte…
Episode 48: Two Fool-Proof Methods For Getting Content Inc. Buy-In
If you are still struggling with getting C-Suite buy-in on a content marketing strategy, this episode of Content Inc. is perfect for you! Joe Pulizzi breaks down the two methods he recommends for get…
Episode 47: How John Deere Dominated Farming With A Content Inc. Strategy
Though the term 'content marketing' seems to have taken off in the last few years, the concept of what it is and what it can accomplish has been around for over 100 years. In this episode of Content …
Episode 46: Identify And Fix What Is Stopping Your Content Inc. Success
Now that you believe and understand the importance of a Content Inc. model for your business, it may also be time to identify what is holding back your success. In this episode of Content Inc., Joe P…
Episode 45: A Step-By-Step Content Inc. Model In Action
In this episode of Content Inc., Joe Pulizzi walks us through a real-world Content Inc. model that successfully implemeting the six steps. (see Episodes 25 and 26) Joy Cho launched her blog in 2005 t…
Episode 44: How To Fail Before You Get Started
As a small business, don't make the mistake of going to wide with your content strategy before you even get started. In this episode of Content Inc., Joe Pulizzi discusses the importance of going sma…
Episode 43: You Must Set An Audience Goal First
In this episode of Content Inc., Joe Pulizzi reiterates the importance of setting a goal around building your audience. In recent surveys, the majority of marketers do not have this goal in their top…
Episode 42: Five Ways To Develop Your Listening Posts
The Content Inc. model of marketing your business requires not only creating valuable content your audience wants, but also requires the ability to listen to your audience for feedback. Feedback is c…
Episode 41: Leveraging The Amazon Press Release Method
Too often we dive into content creation without a solid strategy on why we are creating the content we develop. In this episode of Content Inc., Joe Pulizzi shares how Amazon's Press Release Strategy…