Content Inc. - The Podcast
Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 10 minutes per episode.
- Update frequency
- every 7 days
- Average duration
- 8 minutes
- Episodes
- 520
- Years Active
- 2014 - 2025
My 8 Best Decisions Ever (432)
Here's a bonus episode that runs through (in a way) the eight best decisions I've ever made. These include:
- Set Goals. Create Habits.
- Get a Roth IRA
- Get a 529 Account
- Call Your Boss
- Hire a Schedulin…
Content Entrepreneurs Are Not Creating Art (431)
The incredible music executive Rick Rubin says that those who create art should NOT be creating that art for an audience. Art should be created only to satisfy the needs of the creator...and that's w…
To Succeed, Don't Hold Back (430)
Here's a personal story about a day in the life of my content-creator journey. Everything changed that day. It was challenging, but I don't regret it. Hopefully this story will help you in your journ…
6 Ways to Rethink Your Content Business (429)
An extended podcast covering six key ways you can take your content business to the next level. These include:
- Rethinking your exit strategy
- Taking your content tilt seriously
- Are you a creator or a…
The ONE Key to Great Content Creation (428)
If you had just one year to live, how would you change your content creation business?
This episode could change your life and career. I hope it does.
Links: Tim Minchin's Commencement Speech
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2024 Content Predictions [Special Episode] (427)
A special episode of Content Inc.! I'm bringing in my content marketing colleague Robert Rose to discuss our content, marketing and media predictions for 2024.
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This episode is sponsored by Lul…
Success in 2024 [Do These Nine Things] (426)
Let's make 2024 truly incredible (for you and for others) by doing these nine critical activities.
1. Decide On Your Goals
I’ve talked many times on this podcast about Warren Buffett’s 25/5 goal-se…
The Why Exercise (425)
Do you know why you are doing all the things you are doing? Most content entrepreneurs don't. Take a few minutes and do this quick exercise. It will change your stars.
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This episode is sponsor…
Four Critical Questions that Drive Your Content Business (424)
Are you in a content slump? If so, perhaps taking a hard look at these four questions will make the difference.
What is your content's purpose?
Who is your specific audience?
Are you taking your head…
The TLDR on the OpenAI Soap Opera (423)
Here's everything you need to know about what happened at OpenAI in less than five minutes.
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This episode is sponsored by Lulu.comBooks are among the top 3 most profitable and most utilized tac…
Finding the Money to Support Your Content Business (422)
Sometimes we get into a rut as content entrepreneurs, using the same old ways to monetize content over and over again. Maybe there is a better way.
In this episode I give a few examples of unique way…
Your Content Must Be Different. Here's How. (421)
The biggest problem right now with new content launches is differentiation (or lack of it). The majority of new (and ongoing) content projects simply aren't different enough to break through all the …
Should You Change Your Brand Name? (419)
Sometimes, the name you chose for your content brand just doesn't work. Maybe it did at one point...but now you know the truth...it just doesn't fit. It's holding you back.
It's time to make a change…
5 Website Fixes to Make Today (418)
I just refreshed my entire website and made five important changes. Here they are!
One, make it personal. Have the copy come from you, not the third person.
Two, lean in to what makes you, well, yo…
John Mulaney vs. Louis CK: Choose Your Content Business Model (417)
John Mulaney and Louis CK (before all the trouble) have two very different models as content creators. In this episode, Joe breaks down the differences between them and how YOU (the content entrepren…
The No-Click Social Media Strategy (416)
Website traffic from social media sites has fallen off a click for most media, brand and creator sites. Can we even use social media to help our business anymore? The answer is a big-fat maybe...but…
The AI Consulting Freeze + 3 Creator Trends (415)
Joe's fall travel has begun. The good news is that Joe is listening to the trends. In this podcast, JP breaks down four key trends, including the move to in-person events, the AI-spending freeze in c…
How to Quit Your Job and Start a Content Business (414)
Here's everything you need to know to quit your current corporate position and start a content business.
My wife and I (and an amazing group of people) started Content Marketing World in 2011. This…
How to Build Your Content Marketing Empire [Special Episode] with Louis Grenier (413)
If you are trying to build a content empire, either as an individual creator or as part of a content marketing team, this episode is for you. Here's Joe guesting on Louis Grenier's amazing podcast "E…