Learn the TRUTH about ECommerce from Chris Malta. 30+ years in Online Business. Business Owner, Author, Radio Show Host, Internet Convention Speaker, Mentor and ECommerce Educator.
Let’s get one thing straight: feeling overwhelmed doesn’t mean you’re weak. It means your brain has finally waved a white flag after trying to juggle 27 tabs, four social platforms, three payment gat…
Let’s be blunt. The internet is full of supplier roulette. You’re one click away from a legit operation or a garage full of repackaged junk, and the site design doesn’t tell you which. That “about us…
Let’s be honest. Inflation doesn’t care about your supply chain. It doesn’t care about your margins, your email list, or how long it took you to pick just the right shade of teal for your logo. Price…
If TikTok feels like a rave with the lights on and Instagram's starting to smell like a perfume counter at a department store, it might be time to pack up and sneak into a place where people actuall…
Some brains are wired like slot machines, constantly flashing lights and spitting out dreams of instant jackpots. That’s the trick behind online business burnout, that little gremlin in the mind cal…
Ever catch someone swaggering around like they’re the grandmaster of multitasking, juggling a dozen things like a circus pro? Yeah, that’s a cute fantasy, but it’s about as real as a unicorn barista…
Ever figure dumping cash into an online biz makes someone a hotshot mogul, like some Monopoly champ tossing bills like confetti? That’s the brain’s sunk cost fallacy talking, a sneaky psych trap tha…
Ever feel like a scam’s stuck on repeat, beating your skull ‘til you cave? That’s repetition, the con man’s sledgehammer, and its why sharp people end up holding the bag. It’s not about losing marbl…
Squeeze pages sound like they belong in a gym class. Instead, they’re digital bait traps wearing fake business suits. They pop up like desperate salespeople with a sugar high, flashing “enter your em…
Ever convince yourself an online biz is like hitting the lotto, where you just toss some cash and watch the millions roll in? That’s your brain’s optimism bias, a psych gremlin that has you seeing g…
Putting together an email list without signup forms is a lot like hosting a backyard barbecue without sending invitations. Sure, hungry neighbors might catch wind and wander in, but counting on chan…
Ever catch yourself polishing a scam’s turd into a golden egg? That’s optimism bias in full swing. It’s the sneaky brain glitch that keeps scammers fat and your wallet skinny. It’s not about being na…
Ever notice how some home biz champs glide through their day with spreadsheets that’d make a librarian weep, while others wing it in a glorious tornado of shipping labels and half-drunk coffee mugs?…
Affiliate marketing sure sounds like easy money. Sit back, post a few links, and rake in the cash while sipping something cold. Except, no. That fantasy turns sour faster than milk left on a sunny p…
Sending an email and never checking the results is basically like performing karaoke blindfolded, with earplugs in. Sure, you might nail it, but you could just as easily end up belting out lyrics to…
Ever seen a home biz calendar that looks like a dumping ground for every supplier call, customer ping, and “quick check-in” that’s anything but quick? Yeah, that’s not a schedule; it’s a cry for hel…
So here we go again. Another “business opportunity,” another flashy pitch, another pile of wreckage left behind. This time, it’s Mark from Houston, who just wanted a retirement plan and got slapped …
Sending emails manually feels a lot like baking bread from scratch; satisfying once or twice, sure, but pretty exhausting if it becomes an everyday gig. Automating those emails, though, is like buyin…
Funny thing about instincts. They’re supposed to protect people from danger, right? But when a scam is in the air, that same gut turns into a full-blown cheerleader, waving pom-poms and chanting, “D…
Imagine a home biz setup where the desk looks like a paper avalanche met a coffee spill, emails are stacking up like digital tumbleweeds, and random junk’s sprawled out like it’s auditioning for a h…