Chris Malta's EBiz Insider Podcast

Some new store owners launch their site and instantly lose their minds because they haven’t “submitted it to Google” yet. They think they’re invisible until they fill out some magic form. Wrong. That…

Nobody’s peeking through your window to judge your cluttered desk. There’s no secret office-cleanliness audit from the Internet Police. And that’s exactly why most home-based sellers let their worksp…

Let’s get one thing out of the way right now: search engines aren’t neutral. They’re not the friendly neighborhood librarian quietly handing you the “best” answer just because you asked. They’re bill…

Be honest. You didn’t “just check one thing.” You opened your browser to grab a link, saw a notification, clicked it, remembered something you meant to Google, fell into an article about the lifespan…

If your shipping info is buried in fine print or scattered across three different pages, shoppers are gone before you even know they showed up. For a home-based ecommerce business, clear shipping isn…

Working from home comes with a lot of perks. You can wear your slippers to work, eat lunch whenever you want, and technically, no one can stop you from alphabetizing your spice rack in the middle of …

Somewhere between clicking through dropdown menus like it’s 1997 and dragging files with the grace of a confused toddler, you’ve convinced yourself that this is just how work gets done. You’ve built…

Free. That word looks good when you’re just starting out. Free website trial. Free logo maker. Free business checking account. It all feels smart and scrappy. But some of those “free” choices will qu…

You’re not lazy. You’re overloaded. You’ve got 73 tabs open, your cat just knocked over your shipping scale, and there’s a customer asking if their order will arrive before next Thursday’s blood moon…

Most home-based ecommerce sellers think they’ve beaten the overhead game. No warehouse lease. No payroll. No electric bill the size of a mortgage. That’s great. But while you’re celebrating your low…

Let’s kill a few sacred cows today. If you’re running (or starting) a home-based ecommerce business and you're spending money on the things I’m about to list, you're not building a business. You're b…

If your store is a nightmare on a phone, you’re not just missing sales. You’re practically handing them to someone else. Bad mobile experience? That's the fastest way to lose buyers before they even …

Running your online store without checking out the competition is like playing darts blindfolded in a wind tunnel. Sure, you might hit something, but odds are you’ll just put a hole in your drywall a…