Learn the TRUTH about ECommerce from Chris Malta. 30+ years in Online Business. Business Owner, Author, Radio Show Host, Internet Convention Speaker, Mentor and ECommerce Educator.
If you’re pricing your products so low that you barely make lunch money on each sale, you’re not being competitive. You’re being reckless. Underpricing isn’t a smart entry tactic for home-based selle…
If you think jumping on the latest product trend is the secret to ecommerce success, you’re about to get burned. Trends are bait. They lure you in with fast hype, then disappear just as fast. One day…
If your store doesn’t clearly explain how returns work, you’re not just missing a policy. You’re losing sales. Customers won’t message you to ask. They’ll just leave. A vague or hidden refund policy …
So you found a $5 hosting plan and thought you scored a deal. Nice try. What you actually got was a slow, underpowered, overstuffed server that’s going to choke the life out of your online store. Tha…
So there you are, minding your own business, sipping coffee and deleting spam like a digital janitor. Then bam, an email from some SEO “guru” crashes into your inbox like a raccoon in a trash can. He…
If your store isn’t calling out the real-life problems your customers are dealing with, you’re leaving money on the table. People don’t buy because something looks nice. They buy because it solves a …
If your idea of upselling is tossing some random product in the customer’s face at checkout and hoping they bite, you’re doing it wrong. Upselling isn’t about squeezing people for extra cash. It’s ab…
If your product descriptions read like someone copied a tech manual into your store, you’re not just boring people. You’re driving them away. Nobody wants to buy something that sounds like it was wri…
If you think your online store is going to start printing money the second you hit publish, you’ve been watching too many Instagram Reels from guys in rented Lamborghinis. That “I made $50K in my fir…
Here’s a quick test: go look at one of your product titles. If it sounds like it was written by a half-asleep intern who doesn’t know what a customer is, you’ve got a problem. Boring titles kill traf…
If your store doesn’t have customer reviews, you’re not running a business. You’re running a guessing game. Shoppers show up, squint at your product, and wonder if they’re about to spend money on som…
You ever click on a website and watch it spin like it’s trying to solve a Rubik’s cube underwater? Yeah. Now imagine your customer doing that on your store. How long do you think they’ll stick around…
Spocket promises to save your e-commerce soul with US and EU suppliers, faster shipping, and quality products. Sounds like a dream, right? Wrong. It’s a nightmare wrapped in a shiny package, and the …
You’ve seen the ads. “We’ll build your business for you while you sleep. No experience needed. Just sit back and watch the money roll in.” Right. And I’ve got a teleporting coffee maker that runs on …
You’re running a home-based ecommerce business, maybe from your kitchen table while your cat judges your life choices. You’re dropshipping, which means you’re SMART, and also means you’re not touchin…
Let’s not pretend the ecommerce landscape isn’t full of giants. Amazon, Temu, AliExpress - they’re all using AI to crank out thousands of listings a day like they’re printing Monopoly money. But here…
Everyone’s blaming the algorithm. Again.
“My traffic vanished!” “I used to get clicks!” “Instagram hates small businesses!”
Sure. Or maybe - just maybe - your funnel sucks.
If your ecommerce traffic flatlined overnight, there’s a good chance your audience didn’t vanish. They just moved down the street while you were still yelling at your old mailbox.
You can pour thousands into ad campaigns, obsess over color schemes, or tweak your CTA buttons until they sparkle. But if people don’t trust you? None of it sticks. That trust doesn’t come from fanc…