Chris Malta's EBiz Insider Podcast

If you think customer service is something you have to do after the sale, you're already missing the whole point. For a small online business, good service is your marketing. It’s your reputation. It…

If your online store treats customers like one-night stands, you’re not running a business. You’re running a revolving door to nowhere. Loyalty isn’t some feel-good bonus. It’s your freaking profit e…

If you’re not using scarcity tactics in your online store, you’re basically handing money back to the internet. Scarcity isn’t sleazy. It’s not about being that guy screaming “LAST CHANCE!” in neon. …

If your checkout process is clunkier than a busted shopping cart, you’re flushing sales whether you know it or not. A bad checkout doesn’t just hurt your conversion rate. It breaks trust, frustrates …

If your store doesn’t have a single customer review, you’re basically telling shoppers, “Trust me, I swear.” Spoiler: they won’t. Social proof isn’t optional. It’s one of the fastest ways to build tr…

If your marketing sounds like it belongs in a late-night infomercial, something’s off. Overpromising doesn’t make you look confident. It makes you look unreliable. When you say your pet beds last for…

If you're trying to sell to everyone, you're selling to no one. That’s not a catchy phrase. That’s a business truth. And if you're running an ecommerce shop out of your home, spreading yourself thin…

If your website pops up five boxes before someone even sees a product, you’re not building a list. You’re building an exit strategy for your visitors. Nobody shows up hoping to play “close the window…

If your ecommerce site looks like a slot machine exploded, flashing banners, seizure-inducing colors, pop-ups screaming for attention, congrats, you just sent your buyer straight to the back button. …

If you think slashing prices is the secret weapon for boosting ecommerce sales, you’re about to learn the hard way. Discounting is not a shortcut to profit. It’s a tactic, and like any tactic, it can…

If you're focused only on chasing one-time sales, you're working way harder than you need to. You're spinning your wheels trying to bring in new buyers instead of getting more value out of the custom…

If your ecommerce site doesn’t have a blog, you’re handing free traffic and trust to your competitors. A blog isn’t optional. It’s one of the few tools that brings in new buyers, builds credibility, …

Getting a bad review sucks. But ignoring it, brushing it off, or clapping back will cost you more than your ego. It will cost you sales, trust, and repeat customers. Negative feedback isn’t an insult…

If your website sounds like a tech manual or a chatbot that just discovered adjectives, you’ve got a problem. Nobody remembers a store that sounds like everyone else. Your brand voice is the personal…

If your store doesn’t have an FAQ page, your customers are stuck guessing. And they won’t guess for long. They’ll leave. People don’t want to hunt through your site just to figure out if you take ret…

If you’re pricing your products so low that you barely make lunch money on each sale, you’re not being competitive. You’re being reckless. Underpricing isn’t a smart entry tactic for home-based selle…

If you think jumping on the latest product trend is the secret to ecommerce success, you’re about to get burned. Trends are bait. They lure you in with fast hype, then disappear just as fast. One day…

If your store doesn’t clearly explain how returns work, you’re not just missing a policy. You’re losing sales. Customers won’t message you to ask. They’ll just leave. A vague or hidden refund policy …

So you found a $5 hosting plan and thought you scored a deal. Nice try. What you actually got was a slow, underpowered, overstuffed server that’s going to choke the life out of your online store. Tha…