Chris Malta's EBiz Insider Podcast

You ever scroll through a website, see a product photo, and suddenly feel like you need it? Even when you don’t actually need it, something about the image makes you want to pull out your wallet any…

We’ve all been on websites and seen a product image that looks like someone just slapped it onto the page with a glue stick.

Be sure to Subscribe to the Show!

Find much more TRUTH about ECommerce on…

Some websites just seem to pop up first on Google like they’ve got VIP passes, while others are buried so deep you’d need a search party to find them. That’s all thanks to Google PageRank.

Be sure t…

People don’t buy things just because they exist. Nobody wakes up thinking, “Wow, I hope I see a random ad for a new mop today.” No, people buy stuff because they have problems. Big ones, small ones,…

Ever watch people set themselves up for failure right out of the gate? I see it all the time. It’s like watching someone put together Ikea furniture without reading the instructions. You just know d…

Let’s have a conversation about wholesale, because honestly, most people screw this up before they even get started. They think they can just email a supplier, grab some cheap products, and boom, in…

Print on Demand, or POD, has so many people thinking it’s gonna make them rich when it’s really just setting them up for frustration. If you’ve ever thought, “Hey, I’ll slap some designs on T-shirts…

Most business owners totally overlook how much emotion is packed into the words people type into search bars. You might think keywords are just boring technical stuff, but they’re actually like litt…

Let’s talk about the absolute disaster that is bad eCommerce design. We both know you’ve seen websites that make you just sit there, staring at the screen, not sure where to click. Yeah, that’s what…

Here’s something most businesses screw up; storytelling in copywriting. I know what you’re thinking. “Storytelling? I’m just trying to sell a product, not write a novel.” But here’s the thing. Peopl…

Some people swear by social media ads. Others say they’re a total waste of money. Meanwhile, business owners are left throwing cash at Facebook and Instagram, hoping for magic. Spoiler alert; there’s…

Ok, listen up, because people are making the process of getting wholesale accounts way harder than it needs to be. Wholesalers aren’t sitting around, hoping you’ll ask nicely for an account. They don…

There’s something that keeps popping up in eCommerce and honestly, it needs to stop; strike-through pricing. You know what I’m talking about. That little trick where a product’s original price is sho…

Shopify’s got the whole process backward. They make it seem like building an online store is quick, easy, and practically foolproof. Just sign up, pick a template, throw some products in, and boom, …

Let’s get something straight. Every time Google so much as burps, SEO consultants act like the world’s ending. They throw around scary words like "algorithm update" and "ranking volatility" to convin…

People treat SEO like some kind of secret sauce, like it’s the only thing keeping their business afloat. But here’s the truth. SEO is a crutch. It only exists because search engines still haven’t fi…

The internet’s basically a giant city, full of neighborhoods. Some are busy and packed with people, while others are ghost towns nobody visits. Links are the roads between them, and if your website …

Way too many online sellers get this wrong; they think that more is always better. They pack their websites with endless products, flashy banners, pop-ups screaming for attention, and menus so clutte…

People jump headfirst into selling online with zero long-term thinking. They find a product, get excited, and convince themselves it’s the perfect way to make money. If that product happens to be sea…

So, keywords. You know, those magical little words that determine whether someone finds your business online or ends up watching cat videos instead. Everyone treats them like some kind of ancient wiz…