Chris Malta's EBiz Insider Podcast

This is a problem that every online seller has faced at least once; lousy supplier photos. You spend all this time picking the perfect product, making sure it’s something people actually want, setti…

You know that feeling when you walk into a store and immediately feel like turning around? Maybe the lighting is weird, maybe it smells like a mix of cardboard and sadness, or maybe it’s just off in…

Every so often, some marketing guru pops up waving around some overpriced tool like it's the holy grail of online success. They act like they’ve uncovered some big, juicy secret, when really, they’r…

Every time Google rolls out a new update, the so-called “SEO experts” start running around like their hair’s on fire and their backsides are catchin’.

Be sure to Subscribe to the Show!

Find much mor…

Picture this. You walk into a store, and instead of neatly arranged aisles, there’s just a massive pile of random stuff. Shoes, canned beans, yoga mats, power drills; just one giant, chaotic heap.

B…

Let’s talk about words. Not just any words, but the kind that actually make people stop, pay attention, and, more importantly, buy.

Be sure to Subscribe to the Show!

Find much more TRUTH about EComm…

Alright, let’s get into something that most people don’t even think about when they’re setting up an online store; color. Yeah, color. Not just making things “look nice” or picking your favorite sha…

We need to have a conversation about persuasion. Not the sleazy, used-car-salesman type, but the real kind; the kind that’s been shaping human decisions since the first merchant set up shop in a mar…

The internet is packed with people trying to sell you a dream. “Start an online business! Work from the beach! Make six figures in your sleep!” Sounds amazing, right? Except, that’s not how any of t…

Some people think running an eCommerce business is all about big moves; huge product launches, massive ad campaigns, and game-changing strategies. But let’s be real. It’s not those big, flashy momen…

Have you ever walked into a store and felt like you’ve seen the same five products a hundred times before? Like, how many different phone chargers does the world really need? Well, that same thing h…

This is one of the biggest mental traps people fall into in online sales. The sunk cost fallacy. You ever keep dumping money, time, or effort into something that’s clearly going nowhere just because…

Have you ever seen a business and just know, within two seconds, that it’s gonna fail? Maybe the name is something ridiculous like “SuperDuperSavingsOnline4U” or the website looks like it was design…

Let's talk about Confirmation Bias, the silent killer of eCommerce businesses. And no, I’m not talking about some supervillain in a Marvel movie; I’m talking about that sneaky little voice in your he…

Ever wonder why certain brands just feel right? You walk into a store, visit a website, or even glance at a logo, and something about it just clicks. That’s not an accident. That’s color doing its j…

Ever feel like banks are all running some kind of secret game? They’ve got the big signs, the marble floors, the fancy pens they don’t let you keep, and the overly friendly greeter whose entire job …

AI in e-commerce is officially the new buzzword every scammer is milking for all it’s worth. If you’ve spent more than five minutes on YouTube, you’ve seen them. The so-called experts pushing AI as …

Let’s talk about backorders. You know, that lovely surprise when you sell a product, only to find out it’s actually not in stock. Fun times. Whether you’re dropshipping, running your own inventory, o…

So, I get this email today from some big-name eCommerce marketer, and they’re all hyped up about winning an award from the United Nations. Yeah, sure. The UN is just out here recognizing online marke…

The point of diminishing returns is where so many eCommerce businesses go to die. It’s the invisible trap that sneaks up on you when you think you’re doing everything right; pricing competitively, dr…