Chris Malta's EBiz Insider Podcast

Have you noticed how some people only shop in the same big stores over and over, like their Amazon account is the only thing keeping them alive? And then there are people who actually look for new st…

Product images; honestly, most ecommerce stores are messing this up. People think snapping a few high-res shots or downloading some stock pics and slapping them on a website is enough, but no. Your p…

Marketers love to use this but customers don’t always realize they’re falling for it; nostalgia. It’s like a cheat code for getting people emotionally invested in a product.

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Something that’s probably the least exciting thing in ecommerce but weirdly important, is naming your images. Yeah, I know, nobody’s waking up in the morning thinking, “Oh wow, I can’t wait to organ…

I wanna get into this whole “multiple streams of income” thing because, honestly, it’s one of the biggest traps out there. You hear people pushing courses, systems, and get-rich-quick nonsense, all …

Let’s talk about light and shadow. I know, not the most thrilling topic at first glance, but hear me out. These two little things can make or break your marketing visuals. People don’t even realize …

A lot of small business owners stress about the idea that they’ve got to compete with big brands. It’s easy to feel like you’re always playing catch-up, like you’re some tiny fish in a sea full of co…

When people shop online, they can’t touch, feel, or try on a product. The only thing they have to go by is your images. If those images look bad, they’re not buying. Simple as that.

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UX, short for “user experience,” is exactly what it sounds like. It’s how people feel when they use your website. Is it fast? Easy to navigate? Pleasant to look at? Or does it feel like a frustratin…

Pricing is where a lot of people screw up their entire business without even realizing it.

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Find much more TRUTH about ECommerce on my site.

Let’s be honest, inventory management isn’t exactly the most thrilling topic. Nobody wakes up excited to count stock or check supplier updates, but if you ignore it, you’re basically setting your bu…

Remember when Google was basically just a parrot? You’d type "best running shoes", and it’d spit back every page that had those exact words, whether it was useful or not. And for a while, we just ac…

Why do companies throw insane amounts of money at Google ads? Like, why would anyone pay twenty bucks just to get someone to click on an ad for a pair of sneakers?

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Looking for a wholesale supplier you can use to sell online? Ever come across one of those “free wholesale directories” online and think, wow, what an amazing deal? Yeah, well, that amazing deal is …

Have you ever tried to find a real wholesaler for your online business and felt like you just stumbled into a black market scam?

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Find much more TRUTH about ECommerc…

You don’t need a fancy marketing campaign if your customer service is on point because happy customers do the marketing for you. Word of mouth is still the most powerful sales tool on the planet, an…

Every time Google does anything, SEO "experts" start running around screaming about the end of the world. This time, the latest doomsday prophecy is all about Google’s generative AI search results.

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Google is the almighty gatekeeper of the internet. You wanna be seen? You wanna get clicks? You wanna show up when someone types in “best coffee maker for lazy people”? Well, then you’re at Google’s …

Once again, a bunch of people are running around like their websites are on fire. Every time Google rolls out a big update, there’s a wave of panic, a bunch of “SEO experts” screaming about the sky f…

So, you’ve found a wholesaler. You love their products. You send that first message, all excited, ready to start selling, and then boom, rejected. A big, fat no. Feels like someone just slammed the …