Category Visionaries
Welcome to Category Visionaries — the show dedicated to uncovering the go-to-market journeys behind the world’s most exciting B2B tech startups. In each episode, we sit down with a visionary founder who’s not just building a company, but creating or redefining a category. We’ll explore how they identified their market opportunity, crafted their early GTM strategy, scaled traction, and navigated the challenges of building something truly new. If you’re a builder, marketer, or founder, this show is your backstage pass to the GTM blueprints powering category-defining companies.
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Don’t Miss: New Podcast Series — How I Hire
Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role.
Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM
- Update frequency
- every 2 days
- Average duration
- 26 minutes
- Episodes
- 759
- Years Active
- 2022 - 2025
Lasse Andresen, CEO and Founder of IndyKite: $10 Million Raised to Empower Teams to Move Beyond Legacy Identity and Access Management
In today's episode of Category Visionaries, we speak with Lasse Andresen, CEO and Founder of IndyKite, an identity platform that's raised $10 Million in funding, about why identity management is at t…
Tiffany Ricks, CEO and Founder of HacWare: $2.6 Million Raised to Build the Future of Security Awareness
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Tiffany Ricks, CEO & Founder …
Paul Valente, CEO and Co-Founder of VISO Trust: $17 Million Raised to Build the Future of Third-Party Cyber Risk Management
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Paul Valente, CEO & Co-Founde…
Jamie Turner, Co-Founder and CEO of Convex: $30 Million Raised to Build the Future of State Management
In today's episode of Category Visionaries, we speak with Jamie Turner, Co-Founder and CEO of Convex, a state management platform for web developers that's raised nearly $30 Million in funding, about…
Tine Karlsen, CEO and Co-Founder of Vev: $7 Million Raised to Power the Future of No-Code Visual Design
In today's episode of Category Visionaries, we speak with Tine Karlsen, CEO and Co-Founder of Vev, an all-in-one design platform that's raised $7 Million in funding, about why a web-dominant economy …
Christelle Rohaut, CEO of Codi: $23 Million Raised to Power the Future of Modern Workspace Solutions
In today's episode of Category Visionaries, we speak with Christelle Rohaut, CEO of Codi, a flexible workspace solution startup that's raised $23 Million in funding, about why tomorrow’s cities need …
Alan Cowen, CEO and Founder of Hume AI: Over $17 Million Raised to Measure and Improve How Technology Affects Human Emotion
In today's episode of Category Visionaries, we speak with Alan Cowen, CEO and Founder of Hume AI, a research lab and technology startup that's raised Over $17 Million in funding, about how unchecked …
Will Sealy, CEO and Co-Founder of Summer: Over $18 Million Raised to Build the Future of Student Debt Financing
In today's episode of Category Visionaries, we speak with Will Sealy, CEO and Co-Founder of Summer, a student debt technology platform that's raised over $18 Million in funding, about why so many Ame…
Behind the Category: Creating the Account-Based Marketing (ABM) Category with Sangram Vajre
In today's episode of Category Visionaries, we speak with Sangram Vajre, CEO and Co-Founder of GTM Partners and Co-Founder of Terminus, pioneers of the Account-Based Marketing (ABM) category.
Topics …
Marc-Alexander Christ, Co-Founder of SumUp: $1.5 Billion Raised to Help Small Businesses Around the World Accept Payments
In today's episode of Category Visionaries, we speak with Marc-Alexander Christ, Co-Founder of SumUp, a mobile point of sale solution that’s raised $1.5 Billion in funding, about the trials and chall…
Doron Myersdorf, CEO & Co-Founder of StoreDot : $200 Million Raised to Power the Future of Electric Vehicles
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Doron Myersdorf, CEO and Co-F…
Andy Berman, CEO and Founder of Vowel: $13 Million Raised to Power the Future of Meetings
In today's episode of Category Visionaries, we speak with Andy Berman, CEO and Founder of Vowel, an AI-powered meeting platform that's raised $13 Million in funding, about why most contemporary video…
Maggie Adhami-Boynton, CEO & Founder of ShopThing: $10 Million Raised to Power the Future of Live Video Commerce
In today's episode of Category Visionaries, we speak with Maggie Adhami-Boynton, Founder & CEO at ShopThing, a live video commerce platform that's raised $10 Million in funding, about the future of l…
Virgile Raingeard, CEO of Figures: €8.5 Million Raised to Build the Future of Compensation Intelligence
In today's episode of Category Visionaries, we speak with Virgile Raingeard, CEO of Figures, a compensation intelligence platform that’s raised €8.5 Million in funding, about why a lack of relevant m…
Don Muir, CEO of Arc: Over $180 Million Raised to Empower Startups with a Better Cash Management Experience
Richard Queen, CEO and Co-Founder of DignifiHealth: $7 Million Raised to Drive Better Patient Outcomes in Rural Healthcare and Beyond
In today's episode of Category Visionaries, we speak with Richard Queen, CEO and Co-Founder of DignifiHealth, a value based care platform that's raised $7 Million in funding, about why so many people…
Ben Zweig, CEO of Revelio Labs: $19 Million Raised to Build the Future of Workforce Intelligence
In today's episode of Category Visionaries, we speak with Ben Zweig, CEO of Revelio Labs, a workforce intelligence platform that's raised $19 Million in funding, about why relying solely on the data …
Joe Schaeppi, CEO and Co-Founder of Solsten: $39 Million Raised Power the Future of Human-Centric Experiences
In today's episode of Category Visionaries, we speak with Joe Schaeppi, CEO and Co-Founder of Solsten, a digital experience optimization platform that's raised $39 Million in funding, about creating …
Ishveen Jolly, CEO and Co-Founder of OpenSponsorship: Over $5 Million Raised to Build the Future of Sports Influencer Marketing
In today's episode of Category Visionaries, we speak with Ishveen Jolly, CEO and Co-Founder of OpenSponsorship, a sports influencer marketing platform that's raised over $5 Million in funding, about …
David Campbell, CEO and Co-Founder of Tropic: $68 Million Raised to Redefine SaaS Procurement
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with David Campbell, CEO and Co-Fo…