Category Visionaries
Welcome to Category Visionaries — the show dedicated to uncovering the go-to-market journeys behind the world’s most exciting B2B tech startups. In each episode, we sit down with a visionary founder who’s not just building a company, but creating or redefining a category. We’ll explore how they identified their market opportunity, crafted their early GTM strategy, scaled traction, and navigated the challenges of building something truly new. If you’re a builder, marketer, or founder, this show is your backstage pass to the GTM blueprints powering category-defining companies.
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Don’t Miss: New Podcast Series — How I Hire
Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role.
Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM
- Update frequency
- every 2 days
- Average duration
- 26 minutes
- Episodes
- 759
- Years Active
- 2022 - 2025
Iain Cooper, CEO of SeekOps, $23 Million Raised to Build the Future of Emissions Monitoring
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode of Category Visionaries, we speak with Iain Cooper…
Barr Moses, Co-Founder & CEO of Monte Carlo: $230 Million Raised to Build the Data Observability Category
In today's episode of Category Visionaries, we speak with Barr Moses, Co-Founder & CEO of Monte Carlo, a data observability platform that's raised over $230 Million in funding, about why quickly spot…
Gary Hoberman, CEO & Founder of Unqork: Over $400 Million Raised to Pioneer the Codeless as a Service (CaaS) Category
In today's episode of Category Visionaries, we speak with Gary Hoberman, CEO and Founder of Unqork, a no-code enterprise application platform that’s raised over $400 Million in funding, about why the…
William Sankey, CEO and Head of Product, Co-Founder of Northspyre: Over $32 Million Raised to Revolutionize Real Estate with Proactive Intelligence
In today's episode of Category Visionaries, we speak with William Sankey, CEO and Head of Product, Co-Founder of Northspyre, a proactive intelligence platform that's raised over $32 Million in fundin…
Peter Prizio Jr, CEO of SnapAttack: $8 Million Raised to Power the Future of Threat Management
In today's episode of Category Visionaries, we speak with Peter Prizio Jr, CEO of SnapAttack, a threat management platform that's raised $8 Million in funding. SnapAttack is the Enterprise-Grade & MS…
Stijn Vande Casteele, Founder of Sweepatic: $4.4 Million Raised to Build the Future of External Attack Surface Management
In today's episode of Category Visionaries, we speak with Stijn Vande Casteele, founder of Sweepatic, an external attack surface management company that’s raised $4.4 million in funding, about why an…
Fady Hawatmeh, Founder and CEO of Clockwork: Nearly $3 Million Raised to Make Financial Modeling and Cash Flow Forecasting Easy
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Fady Hawatmeh, CEO of Clockwo…
Patricia Thaine, Co-Founder & CEO of Private AI: Over $11 Million Raised to Help Organizations Anonymize PII to Achieve Regulatory Compliance
In today's episode of Category Visionaries, we speak with Patricia Thaine, Co-Founder & CEO of Private AI, a privacy tech startup that's raised over $11 Million in funding, about how a new awareness …
Samson Magid, Co-Founder and CEO of HealthSnap: Over $12 Million Raised to Build the Future of Remote Patient Monitoring
In today's episode of Category Visionaries, we speak with Samson Magid, Co-founder and CEO of HealthSnap, a remote patient monitoring platform for chronic condition management that's raised over $12…
Michael Witte, CEO & Co-founder of Workrise: $750 Million Raised to Power the Future of the Energy Industry
In today's episode of Category Visionaries, we speak with Michael Witte, CEO & Co-founder of Workrise, a marketplace for on demand services and skilled labor in the energy industry that's raised over…
Jack McDonald, CEO of PolySign: $50 Million Raised to Power the Future of Digital Assets
In today's episode of Category Visionaries, we speak with Jack McDonald, CEO of PolySign, a fintech company building institutional grade infrastructure for digital assets, about why trusted investmen…
Damien Hutchins, Co-Founder of Rollzi: Over $8 Million Raised to Build the Full Truckload Carrier of the Future
In today's episode of Category Visionaries, we speak with Damien Hutchins, Co-Founder of Rollzi, a full truckload carrier provider that's raised over $8 Million in funding, about why it’s time for a …
Sean Knapp, Founder & CEO of Ascend: $50 Million to Power the Future of Data Engineering
In today's episode of Category Visionaries, we speak with Sean Knapp, Founder & CEO of Ascend, a data engineering platform that's raised $50 Million in funding, about why, in an era where every compa…
Matt Giffune, Co-Founder at Occupier: $16 Million Raised to Build the Future of Tenant Lease Management
In today's episode of Category Visionaries, we speak with Matt Giffune, Co-Founder at Occupier, a lease management platform that's raised $16 Million in funding, about why businesses need help to han…
Otto Hanson, CEO of TermScout: $7 Million Raised to Build the World’s Leading AI-Powered Contract Review Software
In today's episode of Category Visionaries, we speak with Otto Hanson, CEO at TermScout, a contract review platform that's raised $7 Million in funding, about why the current approach to signing cont…
Tomas Reimers, Co-Founder of Graphite: $22.5 Million Raised to Build the Future of Code Reviews
In today's episode of Category Visionaries, we speak with Tomas Reimers, CEO of Graphite, a code review platform that's raised $22.5 Million in funding, about why high-speed teams need more than what…
Florian Wimmer, Co-Founder & CEO of Blockpit: $15 Million Raised to Power the Future of Crypto Tax Management
In today's episode of Category Visionaries, we speak with Florian Wimmer, Co-Founder & CEO at Blockpit, a crypto tax platform that's raised $15 Million in funding, about why their comprehensive crypt…
Joshua Aaron, CEO Aiden, $3 Million Raised to Build the Future of Software Packaging and Deployment
In today's episode of Category Visionaries, we speak with Joshua Aaron, CEO of Aiden, a software packaging and deployment platform that’s raised over $3 Million in funding, about how the power of aut…
Mike Adams, Co-Founder & CEO of Grain: $22 Million Raised to Power the Future of Meetings
In today's episode of Category Visionaries, we speak with Mike Adams, Co-Founder & CEO of Grain, a meeting insights platform that raised $22 Million in funding, about how to build the next in-demand …
Funding the Future: Jeff Crusey, Deep Tech Venture Investor
In today's episode of Category Visionaries, we speak with Jeff Crusey, a venture investor with a special interest in the world of deep tech innovation, about why investing in a startup should be abou…