Category Visionaries
Welcome to Category Visionaries — the show dedicated to uncovering the go-to-market journeys behind the world’s most exciting B2B tech startups. In each episode, we sit down with a visionary founder who’s not just building a company, but creating or redefining a category. We’ll explore how they identified their market opportunity, crafted their early GTM strategy, scaled traction, and navigated the challenges of building something truly new. If you’re a builder, marketer, or founder, this show is your backstage pass to the GTM blueprints powering category-defining companies.
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Don’t Miss: New Podcast Series — How I Hire
Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role.
Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM
- Update frequency
- every 2 days
- Average duration
- 26 minutes
- Episodes
- 759
- Years Active
- 2022 - 2025
Vivian Wang, CEO of Landed: $8 Million Raised to Solve the Restaurant Labor Shortage
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Vivian Wang, Founder & CEO of…
Raj De Datta, CEO & Co-founder of Bloomreach: $450 Million to Build the World’s Leading Commerce Experience Cloud
In today's episode of Category Visionaries, we speak with Raj De Datta, CEO and Co-founder of Bloomreach, an e-Commerce experience platform that's raised $450 Million in funding, about why, in a worl…
Dilpreet Sahota, CEO of Trek Health: $3 Million Raised to Help Mental Health Providers Accept Insurance
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Dilpreet Sahota, CEO & Founde…
Michel Tricot, CEO of Airbyte: $181 Million Raised to Build the Future of Data Integration
In today's episode of Category Visionaries, we speak with Michel Tricot, CEO of Airbyte, an open source data integration platform that’s raised over $180 Million in funding, about how their open sour…
Kentaro Kawamori, CEO & Co-Founder of Persefoni: $114 Million Raised to Build the Climate Disclosure & Carbon Management Category
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode of Category Visionaries, we speak with Kentaro Kaw…
Casey Rosenthal, CEO of Verica: $17 Million Raised to Build the Future of Chaos Engineering
In today's episode of Category Visionaries, we speak with Casey Rosenthal, CEO of Verica.
Topics Discussed:
- Chaos engineering - what does it mean? Why is it so important and what impact can it have o…
Ajay Kulkarni, CEO of Timescale: $180 Million Raised to Redefine the Database Category
In today's episode of Category Visionaries, we speak with Ajay Kulkarni, CEO of Timescale, an open source time series SQL database that's raised over $180 Million in funding, about why, as computers …
Clayton Wood, CEO of Picnic Works: $30 Million Raised to Automate Pizza Making
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Clayton Wood, CEO of Picnic, …
Ethan Aaron, CEO of Portable: $3 Million Raised to Build a Cloud ETL Tool That Supports the Long Tail of Business Applications
In today's episode of Category Visionaries, we speak with Ethan Aaron, CEO of Portable, an extract, transform and loading data platform that’s raised over $3 million in funding, about why bespoke-bui…
Gabino Roche, CEO of Saphyre: $19 Million Raised to Digitize Pre-Trade Data and Activities Across Multiple Counterparties
In today's episode of Category Visionaries, we speak with Gabino Roche, CEO of Saphyre, a pre-trade onboarding platform that’s raised over $19 Million in funding, about why it’s time to break the si…
Andrew Butt, CEO of Enable: $156 Million Raised to Build the Future of Rebate Management
In today's episode of Category Visionaries, we speak with Andrew Butt, CEO of Enable, a rebate management platform that’s raised over $156 Million in funding, about why the undervalued but high profi…
John Milburn, CEO of Clear Skye: More Than $20 Million Raised to Build the Future of Identity and Access Governance
In today’s episode of Category Visionaries, we speak with John Milburn, CEO of Clear Skye, about his decades of experience in the enterprise software space, and why he found himself drawn back to sec…
Michael Corr, CEO of Duro Labs: $4 Million Raised to Power the Future of Hardware Engineering
In today's episode of Category Visionaries, we speak with Michael Corr, CEO of Duro Labs, a product life cycle management company that’s raised over $4 Million in funding, about why a stagnant hardwa…
Henrik Johansson, CEO of Gembah: $14 Million Raised to Democratize Consumer Product Creation
In today's episode of Category Visionaries, we speak with Henrik Johansson, CEO of Gembah, about why the real world constraints of creating physical products put the process out of reach for most peo…
Nyasha Gutsa, CEO of Billy: $4 Million Raised to Build the Future of Construction Insurance
In today's episode of Category Visionaries, we speak with Nyasha Gutsa, CEO of Billy, a construction insurance platform that’s raised over $4 Million in funding, about how he found a lucrative niche …
Jonas Rinde, CEO of Nomono: $15 million Raised to Power the Future of Podcasting
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Jonas Rinde, CEO & Co-Founder…
Shamir Karkal, CEO of Sila: $20+ Million Raised to Build the Money API For Fintech
In today's episode of Category Visionaries, we speak with Shamir Karkal, CEO of Sila, a money API platform that’s raised over $20 Million in funding, about why their innovative fintech development pl…
Justin Beals, CEO of Strike Graph: $12 Million Raised to Build the Future of Automated Security and Compliance
In today's episode of Category Visionaries, we speak with Justin Beals, CEO and Co-founder of Strike Graph, about why security certification in a digital economy plagued with breaches can be the diff…
Daniel Birkholm, TalentHub: $6 Million Raised to Transform How Organizations Measure and Improve Their Hiring Experience
In today's episode of Category Visionaries, we speak with Daniel Birkholm, CEO of TalentHub, an HR tech platform that’s raised over $6 Million in funding, about why a candidate-centric hiring process…
Matthew Renfro, CEO of Lynx: $17.5 Million raised to Bring Modern Fintech to Healthcare
In today's episode of Category Visionaries, we speak with Mathew Renfro, CEO of Lynx, a healthcare payment platform that’s raised 17.5 million in funding, about how this new integrated fintech-healt…