Category Visionaries
Welcome to Category Visionaries — the show dedicated to uncovering the go-to-market journeys behind the world’s most exciting B2B tech startups. In each episode, we sit down with a visionary founder who’s not just building a company, but creating or redefining a category. We’ll explore how they identified their market opportunity, crafted their early GTM strategy, scaled traction, and navigated the challenges of building something truly new. If you’re a builder, marketer, or founder, this show is your backstage pass to the GTM blueprints powering category-defining companies.
Brought to you by:
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Don’t Miss: New Podcast Series — How I Hire
Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role.
Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM
- Update frequency
- every 2 days
- Average duration
- 26 minutes
- Episodes
- 759
- Years Active
- 2022 - 2025
Roei Ganzarski, CEO of Alitheon: $30 Million Raised to Help Organizations Trace the Untraceable
In today's episode of Category Visionaries, we speak with Roei Ganzarski, CEO of Alitheon, a company that builds solutions for authentication, identification, and traceability of parts, products and …
Andy Mowat, CEO and Co-Founder of Gated: Over $3 Million Raised to Build Noise Cancelling Headphones for Email
In today's episode of Category Visionaries, we speak with Andy Mowat, CEO and Co-Founder of Gated, a communication platform that's raised over $3 Million in funding, about why articulating your perso…
Marcin Wyszynski, Co-Founder of Spacelift: Over $22 Million Raised to Build the Future of IaC Management
In today's episode of Category Visionaries, we speak with Marcin Wyszynski, Co-Founder of Spacelift, an IAC management platform that's raised over $22 Million in funding, about how coming across a ma…
Sohaib Zahid, CEO and Co-Founder of Railz: $15 Million Raised to Build to Accounting Data as a Service Category
In today's episode of Category Visionaries, we speak with Sohaib Zahid, CEO and Co-Founder of Railz, an accounting data platform that's raised over $15 Million in funding, about why the future of fin…
James Evans, Co-Founder and CEO of CommandBar: $24 Million Raised to Build the Leading AI-Powered User Assistance Platform
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with James Evans, Co-Founder & CEO…
Virginia Klausmeier, CEO and Founder of Sylvatex: More Than $15 Million Raised to Build a Better Class of Sustainable Materials and Drive the Green Revolution
In today's episode of Category Visionaries, we speak with Virginia Klausmeier, CEO and Founder of Sylvatex, a renewable nanochemistry platform that's raised more than $15 Million in funding.
Topics D…
Kevin Busque, CEO and Founder of Guideline: $339 Million Raised to Help More Small Businesses Offer Retirement Plans
In today's episode of Category Visionaries, we speak with Kevin Busque, CEO and Founder of Guideline, a 401K platform for small business that's raised $339 Million in funding, about why so few employ…
Michael Brown, CEO of Skyline Robotics: $10 Million Raised to Bring Automation to High-Rise Window Cleaning
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Michael Brown, CEO & Founder …
Funding the Future: Carlos Eduardo Espinal, Managing Partner at Seedcamp
In today's episode of Category Visionaries, we speak with Carlos Eduardo Espinal, Managing Partner at Seedcamp, a European based seed stage fund that invests everything from Angel Rounds all the way …
Spike Lipkin, CEO and Co-founder of Newfront: $310 Million Raised to Build a Modern Insurance Brokerage For the 21st Century
In today's episode of Category Visionaries, we speak with Spike Lipkin, CEO and Co-founder of Newfront, a modern insurance platform that's raised $310 Million in funding, about why the insurance indu…
Jason Martin, Co-Founder and Co-CEO of Permiso Security: $10 Million Raised to Build the Future of Cloud Security
In today's episode of Category Visionaries, we speak with Jason Martin, Co-Counder and Co-CEO of Permiso Security, a cloud identity detection response platform that's raised $10 Million in funding, a…
David Pennino, CEO and Founder of LogicSource: $250 Million Raised to Power the Future of Procurement
In today's episode of Category Visionaries, we speak with David Pennino, CEO and Founder of LogicSource, a sourcing and procurement solutions provider that's raised over $250 Million in funding, abou…
Brandon Daniels, CEO of Exiger: $160 Million Raised to Build the Future of Supply chain and Third-Party Risk Management
In today's episode of Category Visionaries, we speak with Brandon Daniels, CEO of Exiger, a supply chain and third-party risk management platform that's raised over $160 Million in funding, about why…
Funding the Future: Lucas Nelson, Partner at Lytical Ventures
In today's episode of Category Visionaries, we speak with Lucas Nelson, Partner at Lytical Ventures, a Venture Fund Focusing on Enterprise Intelligence, Security & Analytics, about the current state …
Funding the Future: Shomik Ghosh, Partner at Boldstart Ventures
In today's episode of Category Visionaries, we speak with Shomik Gosh, Partner at Boldstart Ventures, a venture capital firm specializing in backing founders from before they’ve even laid down their …
Fabrice Deprez, CEO of Discai: $12 Million Raised to Build the Future of Anti-Money Laundering Software
In today's episode of Category Visionaries, we speak with Fabrice Deprez, CEO of Discai, a fintech platform providing anti-money laundering solutions that's raised $12 Million in funding, about how t…
Mike Malone, CEO and Founder of Smallstep: $26 Million Raised to Build the Future of Certificate Lifecycle Management For DevOps
In today's episode of Category Visionaries, we speak with Mike Malone, CEO and Founder of Smallstep, a certificate lifecycle management platform that's raised $26 Million in funding, about why securi…
Matthew Wright, CEO and Founder of Specright: $45 Million Raised to Build the Specification Data Management Category
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Matthew Wright, CEO & Founder…
Naftali Harris, Co-founder and CEO of SentiLink: $85 Million Raised Eliminate First-Party Fraud, Syntheic Fraud, and Identify Fraud
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Naftali Harris, Co-Founder & …
Rishabh Jain, CEO and Co-Founder of Fermàt: Over $12 Million Raised to Power the Future of Commerce Experiences
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Rishabh Jain, CEO & Co-Founde…