Category Visionaries
Welcome to Category Visionaries — the show dedicated to uncovering the go-to-market journeys behind the world’s most exciting B2B tech startups. In each episode, we sit down with a visionary founder who’s not just building a company, but creating or redefining a category. We’ll explore how they identified their market opportunity, crafted their early GTM strategy, scaled traction, and navigated the challenges of building something truly new. If you’re a builder, marketer, or founder, this show is your backstage pass to the GTM blueprints powering category-defining companies.
Brought to you by:
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Don’t Miss: New Podcast Series — How I Hire
Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role.
Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM
- Update frequency
- every 2 days
- Average duration
- 26 minutes
- Episodes
- 759
- Years Active
- 2022 - 2025
Mark DeSantis, CEO of Bloomfield: $8.5 Million Raised to Build the Future of Agriculture Robotics
In today's episode of Category Visionaries, we speak with Mark DeSantis, CEO of Bloomfield, a Pittsburgh based AgTech startup that's raised $8.5 Million in funding, about why visual plant-level healt…
Jon Carter, CEO and Founder of Prado: $5.7 Million Raised to Improve Fresh Food Accessibility Nationwide
In today's episode of Category Visionaries, we speak with Jon Carter, CEO and Founder of Prado, an e-commerce operating platform that's raised $5.7 Million in funding, about the challenges of chasing…
Daniel Liebeskind, CEO and Co-Founder of Topia: $6 Million Raised to Help Organizations Build Their Own Metaverse
In today's episode of Category Visionaries, we speak with Daniel Liebeskind, CEO and Co-Founder of Topia, a metaverse platform that's raised $6 Million in funding, about why digital worlds are the fu…
Chris Golec, CEO and Co-Founder of Channel99: $5 Million Raised to Power the Future of B2B Marketing
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Chris Golec, CEO & Founder of…
Patrick Woods, CEO and Co-Founder of Orbit: Over $22 Million Raised to Power the Future of Communities
In today's episode of Category Visionaries, we speak with Patrick Woods, CEO and Co-Founder of Orbit, a community growth platform that's raised over $22 Million in funding, about why, in an economy w…
Finnur Pind, Co-Founder and CEO of Treble: $10 Million Raised to Build Next Generation Sound Simulation and Spatial Audio Technology
In today's episode of Category Visionaries, we speak with Finnur Pind, Co-Founder and CEO of Treble, a next generation simulation technology platform that's raised $10 Million in funding about how a …
Benjamin Wilms, CEO and Co-Founder of Steadybit: $7.8 Million Raised to Build the Future of Chaos Engineering
In today's episode of Category Visionaries, we speak with Benjamin Wilms, CEO and Co-Founder of Steadybit, a chaos engineering platform that's raised $7.8 Million in funding, about why resilience is …
Yingjun Wu, CEO and Co-Founder of RisingWave Labs: $40 Million Raised to Make Stream Processing Simple, Affordable, and Accessible
In today's episode of Category Visionaries, we speak with Yingjun Wu, CEO and Co-Founder of RisingWave Labs, a SQL stream processing platform that's raised $40 Million in funding, about why it’s time…
Martin Einemo, CEO and Co-Founder of Insurely: €22 Million Raised to Power the Future of Open Insurance
In today's episode of Category Visionaries, we speak with Martin Einemo, CEO and Co-Founder of Insurely, an open insurance platform that's raised €22 Million in funding, about why so many of us lack …
Michael Konialian, Co-Founder and CEO of Modern Life: $15 Million Raised to Build the Tech-Enabled Insurance Brokerage of the Future
In today's episode of Category Visionaries, we speak with Michael Konialian, Co-Founder and CEO of Modern Life, a tech-enabled insurance brokerage that’s raised over $15 Million in funding, about how…
Taylor Lint, CEO and Founder of Swantide: $7 Million Raised to Revolutionize How Companies Design and Build Their GTM Infrastructure
In today's episode of Category Visionaries, we speak with Taylor Lint, CEO and Founder of Swantide, a go to market technology platform that's raised $7 Million in funding, about why so many companies…
Andreas Cleve, CEO and Co-Founder of Corti: $32 Million Raised to Power the Future of Patient Consultations
In today's episode of Category Visionaries, we speak with Andreas Cleve, CEO and Co-Founder of Corti, a patient consultations platform that's raised $32 Million in funding, about why so much importan…
Andrew Scheuermann, CEO of Arch Systems: $25 Million Raised to Help Organizations Unlock Factory Data to Drive Factory Improvements
In today's episode of Category Visionaries, we speak with Andrew Scheuermann, CEO of Arch Systems, a machine data and analytics company that's raised $25 Million in funding, about the struggles peopl…
Robert Kozikowski, Co-Founder and Chief Product Officer of Tensorflight: $7 Million Raised to Build the Future of Commercial Property Inspections
In today's episode of Category Visionaries, we speak with Robert Kozikowski, Chief Product Officer of Tensorflight, a property intelligence platform that's raised nearly $7 Million in funding, about …
Reed Switzer, CEO of Hopscotch: $10M to Build the Future of B2B Payments For SMBs
In today's episode of Category Visionaries, we chat with Reed Switzer, CEO of Hopscotch, an all-in-one B2B payments platform. Reed talks about his unconventional start in the B2B payments space, and …
Mollie Breen, CEO and Co-Founder of Perygee: $6.4 Million Raised to Build the Future of IT/OT Security
In today's episode of Category Visionaries, we speak with Mollie Breen, CEO and Co-Founder of Perygee, an IoT/OT security platform that's raised $6.4 Million in funding, about why so many security te…
How B2B Market Categories Are Created with G2’s Godard Abel (Behind the Category)
In today's episode of Category Visionaries, we speak with Godard Abel, Co-Founder and CEO of G2, the world's largest and most trusted software marketplace tracking over 2100 software categories.
Topi…
Funding the Future: Rak Garg, Principal at Bain Capital Ventures
In today's episode of Category Visionaries, we speak with Rak Garg, Principal at Bain Capital Ventures, a $10 Billion venture capital firm, investing primarily in early-stage cybersecurity or artific…
Funding the Future with Brett Calhoun, GP at Scale VC
In today's episode of Category Visionaries, we speak with Brett Calhoun, Managing Director and General Partner at Scale VC, about why investing in extraordinary founders is front and center of their …
Ryan Janssen, CEO and Co-Founder of Zenlytic: $5.4 Million Raised for AI-Assisted Business Intelligence to Drive Better Decisions
In today's episode of Category Visionaries, we speak with Ryan Janssen, CEO and Co-Founder of Zenlytic, a business intelligence tool for commerce brands that's raised $5.4 Million in funding, about w…