Category Visionaries
Welcome to Category Visionaries — the show dedicated to uncovering the go-to-market journeys behind the world’s most exciting B2B tech startups. In each episode, we sit down with a visionary founder who’s not just building a company, but creating or redefining a category. We’ll explore how they identified their market opportunity, crafted their early GTM strategy, scaled traction, and navigated the challenges of building something truly new. If you’re a builder, marketer, or founder, this show is your backstage pass to the GTM blueprints powering category-defining companies.
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Don’t Miss: New Podcast Series — How I Hire
Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role.
Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM
- Update frequency
- every 2 days
- Average duration
- 26 minutes
- Episodes
- 759
- Years Active
- 2022 - 2025
Stephen de Vries, CEO and Co-Founder of IriusRisk: $40 Million Raised to Build the Future of Threat Modeling
In today's episode of Category Visionaries, we speak with Stephen de Vries, CEO and Co-Founder of IriusRisk, a threat modeling platform that's raised nearly $40 Million in funding.
Topics Discussed:
- …
Mark Morissette, CEO and Co-Founder of Foxquilt: $25 Million Raised to Build the Future of SMB Commercial Insurance
In today's episode of Category Visionaries, we speak with Mark Morissette, CEO and Co-Founder of Foxquilt, an insurance technology company that has raised $25 Million in funding.
Topics Discussed:
- M…
Matt Butcher, CEO of Fermyon: $26 Million Raised to Power the Future of WebAssembly
In today's episode of Category Visionaries, we speak with Matt Butcher, CEO of Fermyon, a web assembly company that’s raised $26 Million in funding.
Topics Discussed:
- Matt’s background as a PhD in Ph…
Adrien Menard, CEO and Co-Founder of Botify: $82 Million Raised to Build the Future of SEO
In today's episode of Category Visionaries, we speak with Adrien Menard, CEO and Co-Founder of Botify, an enterprise SEO platform that's raised over $82 Million in funding.
Topics Discussed:
- Adrien’s…
Jon DeWald, CEO and Co-Founder of HELIXIntel: $17.6 Million Raised to Build the Future of Building Management
In today's episode of Category Visionaries, we speak with Jon Dewald, CEO and Co-Founder of HELIXIntel, an asset management platform that has raised $17.6 Million in funding.
Topics Discussed:
- Jon’s …
Funding the Future: Kendrick Kho, Co-Founder and GP of Sierra Madre
In today's episode of Category Visionaries, we speak with Kendrick Kho, Co-Founder and GP of Sierra Madre.
Topics Discussed:
- Kendrick’s transition from data science and engineering to VC founder, inc…
Yana Welinder, CEO and Founder of Kraftful: Over $3 Million Raised to Help Product Builders Create Better Products and Communities
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Yana Welinder, CEO & Founder …
Ori Keren, CEO and Co-Founder of LinearB: Over $70 Million Raised to Build the Future of Software Delivery Management
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Ori Keren, CEO & Co-Founder o…
Daniel Lambert, CEO of PathologyWatch: Over $50 Million Raised to Build the Future of Digital Pathology
In today's episode of Category Visionaries, we speak with Daniel Lambert, CEO of PathologyWatch, a digital pathology solution that's raised over $50 Million funding.
Topics Discussed:
- Daniel’s backgr…
Ayal Yogev, CEO and Co-Founder of Anjuna: $42 Million to Build The Future of Confidential Computing
In today's episode of Category Visionaries, we speak with Ayal Yogev, CEO and Co-founder of Anjuna, a confidential computing platform that has raised $42 Million in funding.
Topics Discussed:
- Ayal’s …
Jorge Torres, CEO and Co-Founder of MindsDB: $50 Million Raised to Enable Developers to Integrate Machine Learning into Applications
In today's episode of Category Visionaries we speak with Jorge Torres, CEO and Co-Founder of MindsDB, an open source software company that has raised $50 Million in funding.
Topics Discussed:
- Jorge’s…
Ori Entis, CEO and Co-Founder of Staircase AI: $5 Million Raised to Power the Future of Customer Revenue Growth
In today's episode of Category Visionaries, we speak with Ori Entis, CEO and Co-Founder of Staircase AI, a customer intelligence and analytics platform that's raised $5 Million in funding.
Topics Dis…
Marco Herbst, CEO of Evercam: €12.8 million Raised to Reimagine Construction Cameras
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Marco Herbst, CEO of Evercam,…
Funding the Future: Nikhil Choudhary, General Partner at Nirman Ventures
In today's episode of Category Visionaries, we speak with Nikhil Choudhary, General Partner at Nirman Ventures.
Topics Discussed:
- Nikhil’s background, from engineering to the startup economy and even…
Funding the Future: Kyle Harisson, General Partner at Contrary
In today's episode of Category Visionaries, we speak with Kyle Harisson, General Partner at Contrary, an innovation-centered VC firm backing founders from seed to scale.
Topics Discussed:
- Kyle’s care…
Rob Sadow, CEO and Co-Founder of Scoop: $8 Million Raised to Power the Future of Hybrid Work
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Rob Sadow, CEO & Co-Founder a…
David Siegel, CEO of Glide: Over $20 Million Raised to Power the Future of No-Code Application Development
In today's episode of Category Visionaries, we speak with David Siegel, CEO of Glide, an AI-powered no-code app development platform that’s raised over $20 Million in funding.
Topics Discussed:
- David…
Sarah Nagy, CEO of Seek AI: $7.5 Million Raised to Modernize Business Analytics with Generative AI-Powered Database Queries
In today's episode of Category Visionaries we speak with Sarah Nagy, CEO of Seek AI, a company that has raised $7.5 Million in funding.
Topics Discussed:
- Sarah’s manifold interests as a kid, her tale…
Ishita Arora, CEO and Founder Dayslice: $6 Million Raised to Help Services Businesses Build Modern Digital Storefronts
In today's episode of Category Visionaries, we speak with Ishita Arora, CEO and Founder Dayslice, a no-code storefront for services businesses that's raised $6 Million in funding.
Topics Discussed:
- I…
Peter Briffett, CEO and Co-Founder of Wagestream: $370 Million Raised to Provide Financial Wellbeing for Every Frontline Employee
In today's episode of Category Visionaries, we speak with Peter Briffett, CEO and Co-Founder of Wagestream, a financial well-being platform that's raised $370 Million in funding.
Topics Discussed:
- Pe…