We help gym owners win! This podcast is a deep dive into marketing and excellence for Fitness Professionals. The fitness business industry can be a maze of misinformation and the hosts, Tim Lyons and Randy Angsten, will guide you down the proper path by sharing insights and learnings on marketing, mindset, business, and sales that have helped them grow a multiple 7-figure fitness business. This podcast will build a foundation you can GROW your fitness business on.
Tim and Randy take the first few minutes to announce the dates for the Pro-Growth Summit. A two-day summit full of classes, speakers, presentations, food, and fun. This event is open for only the fi…
Tim and Randy lay out what business looks like for training gyms 2021 and beyond. We discuss the model, the staffing structure, the client experience, the design, and what it's going to take to eleva…
Once you have an offer running for some time, it tends to go stale. In this episode, Tim and Randy give gym owners some tips on how to change the language of your offer and how you present it to the …
Tim and Randy address when you not only should but need to spend more money to grow! They discuss the resistance most gym owners have spending money to acquire new leads, and why Tim is willing to sp…
Have you ever tried to understand what motivates or drives your employees? It is important to figure this out so that you can determine the best way to incentivize them.
Many people wrongly assume the…
Communicating with your clientele is a big part of running a business. A lot of times, we gym owners fail to effectively communicate with our members. Whether we are communicating good or bad news, w…
As gym owners, we occasionally find ourselves in this dilemma; we want our coaches to have strong relationships with the clients, but this backfires when the coach leaves and clients are left feeling…
Hiring quality coaches is arguably one of the hardest aspects of the fitness industry. The average life span of a personal trainer is 12 months or less. Any gym owner has at one point scrambled to co…
During our coaching sessions with gym owners, we often hear them talk about their struggles with semi-private training and how it isn't working for them. The major struggle is how to transition from …
2020 has been a pretty gnarly year for most gym owners. We faced a lot of challenges with the pandemic, the shutdowns and unfair targeting by the authorities, as well as the uncertainty brought about…
With everything that is happening in the digital space over the last few days, we as gym owners ought to learn something about over-reliance on any one digital platform to acquire clients. We have se…
In this episode Tim and Randy talk about adding unique naming or nomenclature (what we refer to as a unique mechanism), to separate yourself from the competition. When your entire marketplace is usin…
Today, we have great news for our international gym owners. We can now leverage Keap's automation for international text messaging. This is very big because it has been stopping many international gy…
What will it take to bring in new clients to the gym in 2021? We have thought about this and had conversations with gym owners, and all signs point to a longer sales cycle. The days of reaching out t…
In today’s episode, Tim addresses gym owners about the realities of owning a gym. Many gym owners open a gym with high hopes and ambitions of getting rich from owning a gym. However, Tim gets honest …
2021 is finally here with us, and with many gym owners having suffered through the past year, we can only hope that better tidings come our way in the new year.
One of the questions that many gym owne…
There is no doubt that this year has been tough for many people, and as gym owners, we have been hard hit by the effects of COVID. Some gyms have closed down for good, while many others have had to c…
With the new year just around the corner, a lot of gym owners can’t wait to put the struggles of 2020 behind them and just focus full steam on 2021.
It’s an opportunity for a fresh start, and there’s …
If you look around, you'll find a strong correlation between successful business owners and discipline. For you to succeed in business and other important areas of life, you need to be disciplined wi…
When it comes to attracting a client or a new member to your gym, the marketing vs. sales conversation is a little muddy at times. In this episode, Randy takes us through the main differences between…