We help gym owners win! This podcast is a deep dive into marketing and excellence for Fitness Professionals. The fitness business industry can be a maze of misinformation and the hosts, Tim Lyons and Randy Angsten, will guide you down the proper path by sharing insights and learnings on marketing, mindset, business, and sales that have helped them grow a multiple 7-figure fitness business. This podcast will build a foundation you can GROW your fitness business on.
That time of the year when everyone is ready to spend money is around the corner; yes, we're talking about Black Friday. As a gym owner, the time to start getting ready for this year's Black Friday i…
Have you ever thought about why some people succeed in business while others don't? Experts say that only 2% of people take action on what they hear. Despite paying for seminars, courses, or other pl…
Tim and Randy discuss how to ensure your business is controlling the client experience by highlighting the need for congruency across all training taking place under your brand.
Fitness is a broad sco…
Tim and Randy challenge you to get clear on what exactly it is you want from your fitness business. Have you thought about what's next for the business? Are you content trading your time for money? D…
Tim and Randy share their insights into why you should launch a podcast. Listen to them as they give their first hand experiencing through the process of launching the Built To Grow podcast as well a…
Tim and Randy walk you through one of their favorite marketing strategies and the strategy they personally use to repurpose content and remarket offers to engaged prospects all year long. Implement t…
Tim and Randy are joined by Evan Howard of Forward Thinking Fitness to discuss the success Evan's had by utilizing software and systems within his business.
As a gym owner, automation plays a signifi…
Tim and Randy break down the customer journey and highlight key areas of that journey that you should look at in order to ensure there's little friction for people to purchase your services and join …
In our entrepreneurship journeys, it's tempting to always focus on the next thing without taking a moment to celebrate our small wins. However, it is important to take a moment, look back, and be gra…
Is email marketing dead? If you’ve answered yes, then you are either doing it wrong or listening to the wrong people. The truth is, email marketing still works and it’s a great marketing platform to …
As a gym owner, you are always on the lookout for opportunities to increase efficiency in your business. That’s why Tim and Randy are bringing you the 3-day Keap challenge to help you learn the featu…
There’s no doubt about it, the COVID situation has heavily impacted the future of the fitness industry. This will force many gym owners to get creative if they want to keep their gym open and we’re g…
The goal of marketing should always be to multiple capital. If you’re doing it right, this will always be the end result. When business gets tough and you’re looking for ways to cut costs, you should…
Directing Fitness by Zach Columbia is a must-read book for every gym owner and their director of fitness and basically everybody in the fitness industry. In the book, Zach wants the person in this ro…
The people you surround yourself with, your inner tribe, determine your success. Your opportunity for growth occurs when you surround yourself with like-minded, driven individuals. It’s not just peop…
There are three types of traffic. One is the traffic you earn from collaborations. This is traffic from organic reach from other people posting your stuff. The second type is paid traffic. This is th…
Our coaching program is basically broken up into four areas. Delivery systems, Ascension systems, Conversion systems, and the Attraction systems. We talk about these four areas in great detail and lo…
We begin by talking about the things that a buyer looks for when buying a business. A buyer looks for a consistent business that has been around for a while, with systems in place. They also want the…
Relying on somebody else to run critical aspects of your gym business like lead generation and lead nurturing doesn’t sound like a good idea. For one, you would face big problems if they were to disa…
Customer experience is what differentiates your gym from the rest but you have to ensure that your clients are showing up. When they show up, you offer them the opportunity to get the results they wa…