Built To Grow Fitness Business

Coming out of the shutdown, you may feel obliged as a gym owner to give back to those clients who have supported you throughout the time you were closed. How do you give back value to these clients? …

Every business loves getting referrals. But how can you consistently get referrals without hounding your clients and putting a bad taste in their mouth? Well, in this episode we talk about how we hav…

Staffing for a semi-private model is not hard. We have primarily three roles that you will need as you grow and scale to multiple locations. The first role is the fitness director role. This is a ver…

Are you having trouble transitioning to semi-private training? We get this question a lot in our business talk with fitness professionals Facebook group. In this episode, we share some of the things …

What are you doing with your time during this downtime? It is a great time to take a deeper look at the business and identify major weaknesses. Even if the problem seems big, do not get stuck and hop…

If you are wondering what you should be doing for marketing, give today’s episode a listen. We break down the differences between Facebook ads and Google ads. We also talk about Google’s smart campai…

The first thing you need to understand if you are to run a fitness business is who you want to serve. To understand the type of client you want to train, you have to look at the bigger picture of who…

Most gym owners don’t think about maximizing their revenues and increasing their profitability initially when they open their gym. They just want to open and start helping people. However, at some po…

Do you have a value ladder built into your fitness business? If you look around, all successful businesses have a value ladder built into their business, whether intentionally or not. A value ladder …

In this episode, we talk about integrity and doing the right thing in business and in life. So many businesses especially in the digital marketing space are falling short on integrity. They fail to d…

We begin this episode by sharing our thoughts about the CrossFit situation. The CEO replied to a tweet and many people took exception to his reply. Some people thought that his comment was racist. Th…

Once you reopen your gym, there is a possibility that one of your coaches or members ends up testing positive for Covid. This is the reality. It has happened to a few businesses here in Arizona. How …

Many gym owners when starting out will have a hard time choosing clients. You don’t have a lot of clients and it’s hard to say no to any of them even when they aren’t a good fit. However, as your bus…

Some gyms are still closed, not allowed to open yet. This must be hard for you as a gym owner but you must continue building your ecosystem. Acquire as many leads as you can and continue providing va…

During turbulent times like these, there are opportunities that you can take advantage of. Things like the stock market offer a great chance to invest when the stocks are low. But as a gym owner, you…

We begin this episode by Gerry taking us through their story from when they started their first gym and how they operated without any systems. They went out of business in 2010 when the economy crash…

The question of raising rates is almost a taboo in the fitness industry. However, this something you must think about because the costs of operations of your gym keep increasing and at the end of the…

We recently made some big changes to our business model. We made the decision to slowly phase out team training and move to semi-private training. We talk about these changes and how gym owners who w…

This episode marks Tim’s 41st birthday. Last year, for the 40th birthday, we did a big birthday giveaway for GPS marketing and a lot of people got tons of value from it. This year, Tim feels generous…

In this episode we talk about what to expect when you reopen. We have some hard data to share with gym owners in states that are yet to reopen. The data is very promising and points to the fact that …