Built To Grow Fitness Business

Key Takeaways

• Myzone Introduction (2:08)
• Perksville (6:00)
• Fitting in the fitness space (11:54)
• Technology Framework (14:54)
• Gym representation (17:50)
• Proving fitness is healthy (20:20)
• Gamification (24:17…

Excerpts:

• The four quadrants:
  • Employee
  • Self-employed
  • Business owner
  • Investor
• There is a big difference between being a business owner and being self-employed. Being in the gym every day, training clients, …

Excerpts:

• A strategy that is widely used is creating urgency for someone to purchase or sign up. If what you are selling is available all the time, chances are the customer is going to put it off.
• The …

Excerpts:

• The first thing to understand is, according to URSA, on average a trainer enters and exits the industry within 12 months.
• The way we structure our hours is if we schedule you for 37 hours, w…

• We have extra challenges because we are in the business of selling delayed gratification. 
• When clients walk into your gym, you are selling the potential for future results. The challenge is you don’t…

Excerpts: 

• When you get to a million-dollar, the problems look different, and often it is hard to stay there. 
• A gross revenue goal is one thing, but vanity metrics are another. It is all relative…. Wh…

Excerpts:

• The way that you handle and do the small things is a reflection of how you handle and do the large things.
• Something that we do in every team meeting gives “props“ to a team member. We recogn…

• No two gym owners are in the same boat. So you need to look at yourself and the role you are playing in your business. This is one of the first steps we do when talking to new gym owner coaching clie…

• The consumers are making the decisions. They are are looking for ways to “get sweaty” but not get bored after a few months. And semi-private training offers this to your clients.
• We want that lifelong…

Excerpts:

• Opportunities for growth occur when you surround yourself with like-minded people.
• You are the average of the five people you hang around with the most. 
• If you are a business owner and you do…

Experts:

• You as a gym owner are beyond repairing things, wiping down things, cleaning toilets, it’s about learning to value your time.
• Imagine if you had an hourly rate. What is the rate you would assi…

• Sometimes the way that you do the small things is the way that you do the large
• If you can’t recite the foundation and core of your business, it’s probably time to take another look at it.
• You need to…

Excerpts: 

“Delta change and reoccurring revenue, or just “Delta”. The way we calculate the delta is we look at the monthly dues that are signed up in a month, we also take into consideration the exi…

How do we get ourselves into a position of authority? How do we get that respect factor that doctors have, that other people in different industries have? And that's, in my opinion, how you do it, yo…

Anytime a new opportunity for a new profit center comes up, I always sit back in ask four questions. And I want you guys to write these down and think about them as part of your onboarding process.

1. Do…

Excerpts:

"The longer you're in business, the more battle scars you're gonna get. So, your tolerance for problems becomes better, right? You don't fall apart when one little thing happens, because you…

Excerpts:

"I don't even think it's about profit, which is completely different than anybody else, I think is about owner benefit. And what I mean by that is, how much are you as the owner benefiting f…

What are the things you can do to add to the comp plan that doesn't necessarily increase the pay, but helps with retention? So I've got a list of them here, all of these things where we are have done…

These are super easy things that we guarantee you're probably not doing. We should have you know, once a month we go through these things and making sure that they're utilized. We want to give you ta…

One of the things we are seeing happen is people are becoming more aware of the mindset approach to the fitness routine. And when we say " mindset", it's not just "you need to come in and get your wo…