Built To Grow Fitness Business

Think about this scenario: You’ve just bought an insurance policy or signed a deal, and the very next second, the person who sold it to you is asking for referrals. 

It feels like a slap in the face, …

In this episode, Tim and Randy share insights from their recent experience at a bootcamp organized by Ben Newman, a top-notch performance coach. Ben has a big reputation - he's worked with many athle…

Life's never about the easy path, especially in the world of business. 

Think about it - when was the last time you heard of a successful entrepreneur who got where they are by always choosing the pat…

Gym owners and fitness coaches often dream about growing their business and earning more, picturing a future with many gym locations under their brand.

But is this grand vision always the best idea?

Ev…

Every marketer knows the importance of a strong list. Today, Tim and Randy shed light on the magic behind it, diving deep into two marketing strategies - specifically, actionable tactics that can sky…

Ever noticed in big-box gyms how personal trainers are often on the move, engaging with potential clients, hoping to seal the deal? That's the way they make money.

Yet, at Tim’s gym, they've cultivate…

In the fitness world, there's a lot of chatter about adding a 'pre-qualification' or 'discovery' call before in-person appointments. The idea is to prequalify potential clients over a brief 7-10 minu…

Are you prepared for one of the most significant sales events in the US, Black Friday? While it might seem early, the time to strategize is now. 

Walmart and Amazon are gearing up for Black Friday, te…

We've all heard it countless times: "Do what you do best and outsource the rest." It's a phrase that has become almost a mantra in the business world. But is it always right? 

I'd say, not necessarily…

With so many gurus and coaches promoting high-ticket fitness business programs that promise earnings of $50,000 or even $100,000 in a single month, it's hard for any gym owner, whether new or veteran…

A couple of weeks back, Randy checked in with a gym owner from Iron Circle. The owner felt he'd been out of the loop. "July's been rough," he said.

It wasn't just his gym. Across the board, July posed…

Imagine inheriting or buying a gym and being thrown into the deep end without the experience of years of challenges and growth in the fitness industry. This is the case with some young gym owners Tim…

According to the news, COVID's making a comeback, and it feels like we're getting ready for another dance-off with it.

Thinking back to the first round of COVID, a lot of the stuff they told us to do …

Tim and Randy are joined by an exceptional guest - John Briggs, the founder of Incite Tax. He is the author of the insightful “Profit First For Microgym” and the soon-to-be-released "The 3.3 Rule" bo…

In today's episode, Tim and Randy dive into an often-overlooked aspect of gym management that can make or break your business: optimizing the lead-to-member journey.

Think of this journey as a chain, …

Ever found yourself puzzled, wondering why an event you were sure would be a hit ended up flopping? Tim went through this, and it led to a key insight about his gym's clientele.

For Memorial Day, Tim …

The topic of this episode is something most gym owners try to avoid - standard operating procedures.

Yeah, SOPs might seem as thrilling as watching paint dry, but once they are set up correctly, they’…

Nike is opening a network of training studios in California. They're introducing two studio concepts: Nike Training Studios (NTS) and Nike Running Studios (NRS). 

NTS will focus on metabolic condition…

The shift to semi-private training is a topic that consistently grabs the attention of gym owners. Once you're mentally on board with the idea, the next big question is, ‘How to make the switch?’

Firs…

In the fitness industry, the value of a coach or trainer isn't solely determined by their education or certifications.

A common misconception among many trainers is that a formal degree or certificati…