This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.
- Update frequency
- every 7 days
- Average duration
- 62 minutes
- Episodes
- 497
- Years Active
- 2013 - 2025
The Token Subscription Model (297)
With three episodes until the amazing 300th This Old Marketing episode, Joe and Robert discuss the token as a subscription model. Specifically, what would the New York Times look like tokenized?
Is Facebook's Move to Meta Good or Evil? (296)
The big news of the week was Facebook's name change to Meta (for metaverse). But was the purpose of it to distract the The Facebook Papers?
Robert says yes, Joe says no, and Nike starts to create IP…
The Platform Wars Heat Up (295)
Apple's new mobile privacy terms are creating problems for both Snap and Facebook. Twitter showed improvement. Spotify is shining.
eSports and entertainment company FaZe clan is doing a SPAC deal wor…
Donald Trump Launches TRUTH Social (294)
In headline news, former President Donald Trump launches a right-wing social network called TRUTH, and does it inside a SPAC.
Financial services company PayPal sets to acquire Pinterest in what could…
The Creator Economy Is Not Failing (293)
Meredith's sale says big things about the future of media. Joe and Robert break down the what and why.
Axios says that the creator economy is failing. Why? Because the platforms aren't giving out en…
Facebook Conspiracy Theories (292)
This week, Joe and Robert discuss the outage heard around the world...Facebook. What does it mean for marketers and creators?
At the same time, Facebook is dealing with whistleblower allegations on t…
9 Content Marketing and Creator Economy Strategies (291 - Special Episode)
In this very special Content Marketing World episode, Joe and Robert break down their 2021 keynote presentations, talking about the opportunities in the creator economy, for content entrepreneurs and…
Grading McKinsey's New Content Marketing Effort (290)
Ted Lasso win's multiple Emmy's. Let's talk about that for 20 minutes please.
McKinsey launches a new content marketing program targeting (of all things) kids. Does it play?
Intuit's Audience Land Grab (289)
Financial and tax services company Intuit ties the knot with Mailchimp, showing clearly that Intuit is trying to corner the SMB audience market.
Opensea, the eBay of NFTs, has an issue with insider t…
Content Creation Is Easier Today, Not More Difficult (288)
Joe and Robert go into deep analysis on Rand Fishkin's latest post on the difficulty of being a web content creator.
Twitter launches a new product, Communities. Robert doesn't like it and Joe thinks…
Web3, DAOs and the Integration of Marketing/Finance (287)
In acquisition news, Mailchimp could be sold to financial services company Intuit for $10 billion. What does this mean for the future of marketing and finance?
It's Not Just the Platforms (286)
The NSFW sharing site OnlyFans does an about face after outlawing sexual content the previous week. What can content entrepreneurs learn from all this?
Vanity Fair believes that creators are in troub…
Be Like Red Ventures (285)
A detailed analysis of Red Ventures. The media empire looks like the future of all companies. The boys discuss why.
Future buys most of Dennis Publishing. Yes, the acquisition party continues. Is it …
Salesforce Launches Netflix for Business (284)
Breaking news as Salesforce announced the launch of Salesforce+ (of course) in quest to become the Netflix for business content.
Rants and raves include Joe raving about the BABA Summit in Chicago an…
The Race to First-Party Data (283)
The boys kick off the show announcing NFT marketplace OpenSea's big revenue move in the last few weeks. Is Robert coming around the idea? Joe thinks so.
The Creator Economy and Content Entrepreneurs (282)
Joe and Robert digest the breaking research from The Tilt on the state of the content entrepreneur. What makes them successful? How long does it take to build an audience? How do they make money?
Clubhouse Rises from the Dead (281)
Clubhouse is back. Maybe.
The social audio app is now open to the world, and has gained 10 million new downloads in the past two months. Joe thinks there is a chance. Robert thinks that Clubhouse as …
NFTs for Marketing. Boom or Bust? (280)
In this episode, Joe and Robert break down the future of NFTs in marketing, lead by Gary Vaynerchuk's partnership with Budweiser.
TikTok's parent ByteDance goes full Amazon B2B by launching BytePlus,…
All Bets on TikTok to Drive Creator Economy (279)
In breaking news, MEL magazine is sold by Dollar Shave Club and will begin again in a few months. Joe and Robert discuss why content entrepreneurs should work on exit planning and marketing directors…
The NCAA Just Created 500,000 Content Businesses (278)
The boys launch the show discussing the NCAA's new ruling that college players can be compensated for their image and likeness.
While we don't know exactly what will happen, we do know that athletes …