This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

Well, Joe and Robert are finally seeing their 10-year prediction come to fruition. It seems that just about every tech company out there is turning into a significant media company.

This week, the bo…

Yuga Labs gets $450 million, giving it a $4 billion dollar valuation. Robert is suspect whether the Bored Ape Yacht Club (BAYC) and CryptoPunks owner can drive that much value. Joe, of course, comple…

In this episode, the boys discuss the future of NFTs and content marketing, the mixture of HBO and Discovery, Web3 gimmicks and the normalization of podcasting.

Rants and raves include more Nielsen d…

After the launch of the very successful Disney+, mouse executives have decided to screw the entire thing up by offering an ad-supported streaming option. Good job!

One anonymous user just got an $8 m…

This week we discuss the Russia/Ukraine conflict and the impact on crypto and media coverage. M&A continues to go crazy as Epic Games buys Bandcamp. Elsewhere, Salesforce goes NFT and their employees…

- The evolution from Web1 to Web2 to Web3. - The pushback against Web3 and tokens. …

In this episode Joe and Robert run through the Super Bowl ad winners and losers. There may be some surprises.

Spotify buys more and more podcast companies as it makes a business model shift. And Bina…

The boys cover the ongoing Spotify/Joe Rogan saga, while Robert's new book title should be "Epic Marketing Rant."

The continuing soap opera at Spotify calls into question the editorial control needs…

Wordle wiggles seven figures out of the New York Times, while produ…

Neil Young gives the finger to Spotify, while influencers and content creators fight for naming rights.

In today's episode, Neil Young takes a stand against Joe Rogan and Spotify. Will it work and d…

In this week's news, Microsoft buys Activision for $69 billion (are you kidding me?). Is this important and why should creators/marketers care?

There is a new bill on the hill about data and advertis…

This week, Joe and Robert cover The New York Times purchase of The Athletic. The good, the bad and the very ugly. All in all, we're thumbs up.

The Information says media valuations are down except fo…

All the wrong 2022 content predictions in one place.

From Robert -

- Content Marketing and Marketing Content Operations Merge This Year - and become overall MarketingOPS. - Web 3.0 Stumbles with Secu…

The boys review the content creation and content marketing stories that made 2021 amazing...or definitely one-of-a-kind.

Robert reviews:

- Mirror and the Ownership Economy - The Subscription Economy …

A small investment group tries to pry Forbes away from a SPAC, while Buzzfeed's stock drops by 50 percent inside its shiny new SPAC.

What does this mean for media and content creators moving forward?

Peloton kicks off the show with one of the best real-time marketing examples of our time. Of course, helped by Ryan Reynolds.

Social media platforms continue to crush customers without warning. On In…

Joe kicks off the show with a special announcement...a new event called CEX - Creator Economy Expo. Joe is partnering with Brian Clark for this May in-person-only event.

As part of the show, CEX is l…

Special thanks to Gary Busey for his amazing introduction, to Pamela Muldoon for her sultry voice, and to JK Kalinowski for his design chops.

Welcome to a very special 300th episode of This Old Marke…

In this special Thanksgiving episode, Joe and Robert answer these seven questions:

1. What are we currently reading? Joe is reading Snow Crash by Neal Stephenson. Robert is reading Unflattening by Ni…

Is Disney going metaverse? Of course they are, but should they at this point? Joe and Robert discuss exactly what Disney needs to do (and, of course, they will be correct).

Miramax is suing Quentin T…