This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.
- Update frequency
- every 7 days
- Average duration
- 62 minutes
- Episodes
- 497
- Years Active
- 2013 - 2025
PNR 17: Stop Complaining, Content Marketing Is the Phrase
Joe and Robert discuss the week that was SXSW, and chat about brands Travotifying everything. In addition, Print is back, yet again, and Joe and Robert rant about people who rant about the phrase 'co…
PNR 16: Don't Publish On Rented Land | Facebook Follies | Patagonia Footprints
Joe and Robert discuss the LinkedIn job bank fiasco and then discuss whether agencies really can do content marketing well. In addiition, the boys discuss not publishing on rented land, and more crit…
PNR 15: LinkedIn Opens Publishing for All | Learning from SI's Swimsuit Issue
In this episode, Joe and Robert talk about the big news around LinkedIn opening up their publishing program for all LinkedIn users. The boys also talk about Buzzfeed's advice for content success, Sp…
PNR 14: The History of Content Marketing Shocked | Guardian's Unique Content Move
In this episode, Joe and Robert talk about GE's new sponsored content play on the Tonight Show with Jimmy Fallon, as well as multiple native advertising moves from the Guardian and Yahoo!. This week'…
PNR 13: Is LEGO Smelling Oscar? | Defining Advertising | Facebook Click Fraud
In this episode, Joe and Robert talk about the hit movie from LEGO and what it means for content marketers. In addition, Joe and Robert talk about the blurred line of advertising, Klout's new publis…
PNR 12: The Future of Facebook | Chipotle Launches Series | Super Bowl Bust
In this episode, Joe and Robert talk about Facebook's launch of "Paper" and the evolution of Facebook's graph search into something that will rival Google. Chipotle announces a comedy series on Hulu…
PNR 11: The End of Guest Blogging | No Dates on Blog Posts | Minecraft Education
In this episode, Joe and Robert talk about Google's Matt Cutts and the proclamation that guest blogging is dead. The boys also discuss SEO and social signals, the future of Twitter, more money for Ne…
PNR 10: Confusion over Content Strategy | The Truth about Forbes | Nike Content
In this episode, Joe and Robert talk about more funding for Contently, the truth about Forbes' valuation, why TV is not dying and why CMOs are so bad at customer experience. In addition, Robert revi…
PNR 9: Will Native Become the Norm? | A Trillion Devices | GI Joe & Content Marketing
In this episode, Joe and Robert talk about the future of content marketing when a trillion devices start talking to each other. Joe explores more on native advertising and the insane growth projecti…
PNR 8: The End of Content Marketing | Kevin Spacey, Netflix and JELL-O
In this episode, Joe and Robert talk about a "content marketing is dead" post, as well as a big announcement about Kevin Spacey and the Netflix big data model. Robert raves about three amazing new c…
PNR 7: The End of Advertising | Content Marketing and Ron Burgundy
In this episode, Joe Pulizzi (@JoePulizzi) and Robert Rose (@Robert_Rose) talk about what life would be like without advertising, and go in-depth into what Anchorman 2 did differently with content th…
PNR 6: The Content Marketing Predictions Show
Ta Da - The annual content marketing predictions show is here! In this special episode, Joe and Robert discuss what actually "will" happen with content marketing in the year 2014. Topics include wh…
PNR 5: Brands Competing with Publishers | Content Advertising Agencies | Red Bull Media House
Joe and Robert discuss new research on digital content promotion, comments from Newscorp about their biggest competition - their advertisers, and the evolution of the content advertising agency. TOM …
PNR 4: Marketing Jobs Slashed | Content Marketing and VCs | Google Ads Social Ads
Joe and Robert discuss the Unilever announcement of their mass layoff of marketing jobs and what it means for marketers in general. Also covered in this podcast: content marketing goes full steam ah…
PNR 3: Content Marketing Research | Time and Native Advertising | Coke Does It Again
Joe and Robert discuss the latest content marketing spending research as well as review what Time magazine feels is its latest savior - native advertising. Also, Coca-Cola releases another idea for …
PNR 2: Native Advertising Spending | Content Marketing as Journalism | WLS Radio
Joe and Robert review the latest native advertising spending research, talk about the many names for content marketing, why traditional media is in trouble, and a bit about Dreamforce 2014. TOM examp…
PNR 1: Forbes Sale | YouTube Comments | LinkedIn Showcase Pages | Minecraft | John Deere's Magazine
In this episode, Joe and Robert banter about who should buy Forbes magazine, and the Forbes content business model. They also cover Google+ comment integration into YouTube and LinkedIn launching the…