This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.
- Update frequency
- every 7 days
- Average duration
- 62 minutes
- Episodes
- 497
- Years Active
- 2013 - 2025
PNR 57: The Only Way to Stop Native Advertising Is to Embrace It
In this episode of #ThisOldMarketing, Joe and Robert talk about the latest changes in and around the Facebook feed, as well as some research on how most B2B content is barely above par. In addition,…
PNR 56: Chipotle Calls on Best-Selling Writers for Soda Cups
In this episode of #ThisOldMarketing, Joe and Robert talk about the latest content marketing spending research. Is 25% not enough? Audio content begins to go viral, and the mexican-chain Chipotle re…
PNR 55: Why It's Impossible to Scale Native Advertising
In this episode of #ThisOldMarketing, Joe and Robert talk about the finalized deal between the Association of National Advertisers and Business Marketing Association, and then quickly dive into Scrip…
PNR 54: Captain Obvious - Marketers Are Wasting Money on Social
In this episode of #ThisOldMarketing, Joe and Robert discuss the impact of the Time magazine deal with Outbrain and how it will affect both publishers and marketers. In addition, the boys discuss th…
PNR 53: Facebook Continues To Mess with Your Content
In this episode of #ThisOldMarketing, Joe and Robert go deep into more Facebook algorithm changes. That's right...get ready for all your Facebook promotional content to go bye bye. In addition, the…
PNR 52: Failed 2014 Content Marketing Predictions
In this, our one year anniversary episode, Joe and Robert look back and grade themselves on their 2014 content marketing predictions. In addition, the boys discuss the growing concern over native ad…
PNR 51: Is There a Crisis in Content Marketing?
In this episode of This Old Marketing, Joe and Robert discuss a possible "crisis" in content marketing effectiveness. Then the boys discuss the ongoing agency saga and content marketing, with some br…
PNR 50: Hey WSJ - Native Advertising Is NOT Content Marketing
In this episode of PNR: This Old Marketing, Joe and Robert discuss the real definition of content marketing. Mozilla launches a new media platform and Snapchat says NO to native advertising...but do…
PNR 49: Is It Time to Kill Your Facebook Page?
In this episode, Joe and Robert discuss the finer points of Copyblogger's decision to kill their Facebook page. In other news, the Association of National Advertisers has decided to acquire the Busi…
PNR 48: Watch Out! Major TV Dollars to Hit Content Marketing
In this episode of #ThisOldMarketing, Robert and Joe discuss the sale of content advertising agency Story Worldwide to Next Fifteen. That flows really well into an interview with the CEO of Omnicom,…
PNR 47: The Real Cure for the Native Advertising Blues
In this episode, Joe and Robert go in-depth on Buzzfeed's niche content practices and how progressive marketers are starting to think print. The boys also discuss native advertising in detail, and w…
PNR 46: Yet Another Inbound Vs. Content Marketing Debate
In this episode of #ThisOldMarketing, Joe and Robert kick off the podcast by discussing some research from Hubspot on the difference between Inbound Marketing and Content Marketing. It seems, accord…
PNR 45: Native Advertising Redux | Blogging Myths
In this episode of #ThisOldMarketing, Joe and Robert discuss the recent Inbound event, and then get right into Tribune's recent purchase of a content marketing services provider. In addition, the bo…
PNR 44: The Coming Content Marketing Software Shakedown
In this post-Content Marketing World episode, Joe and Robert review their highlights from the show, and then immediately dig into Apple's distribution of the new U2 album to all iTunes accounts. In …
PNR 43: Live from Content Marketing World 2014.
In this special live episode from Cleveland, Ohio - home for Content Marketing World 2014, Joe and Robert have the pleasure of a special announcement - the launch of CMI's podcast network. Joe and R…
PNR 42: Bezos Transforms the Post | Kardashian's App Rules
In this episode of #ThisOldMarketing, Joe and Robert discuss the upcoming Content Marketing World event in Cleveland, Ohio. In addition, the boys discuss the death of Google Author Rank, how Bezos i…
PNR 41: Yahoo! Launches Native Ad Killer App | Facebook Becomes Big Brother
In this episode, Joe and Robert discuss LinkedIn's move to make SlideShare PRO free for all. In addition, the boys discuss the critical role of the editor, Yahoo!'s launch of a new native advertisin…
PNR 40: Losing Native Advertising | A Scary Facebook Proposition
In this episode of #ThisOldMarketing, Joe and Robert discuss the fueling debate over native advertising. In addition, the boys discuss a major algorithm flaw with liking on Facebook, real-time marke…
PNR 39: Finally, Some Solutions to the Native Advertising Debate
In this episode of #ThisOldMarketing, Robert and Joe go indepth on Joe's LinkedIn post covering three detailed solutions to the native advertising debate spurred on by John Oliver. In addition, the …
PNR 38: John Oliver Rants Against Native Advertising
In this episode, Joe and Robert discuss why the challenges with content marketing for associations is pretty similar to every other company. In addition, the boys cover new research on Facebook vers…