This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

The boys are back with news that OpenAI (led by Sam Altman) is considering a social media platform that may compete with Elon's Twitter/X. Let's face it...we know what this is really about. Joe and R…

Has AI finally killed search? Does Google even matter anymore? Must we now build our content on rented land?

The boys go through each of these questions and talk about if "do not build your house on …

Possibly our dumbest episode yet.

Joe and Robert go deep into the dumbery to try to make sense of an incredibly weird (and dumb) week.

TikTok is for sale. No it's not. Maybe it is. Will we know this …

A very special episode on what makes a successful content marketer or content creator. Robert and Joe talk about what works today to successfully build and monetize an audience with these five keys.

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New data suggests that advertising growth is slowing. Overall marketing is soon to follow. Will the current political environment drive us into a marketing recession?

Anthropic CEO Dario Amodei procl…

The boys are back and the buys are heating up.

Food-delivery startup Wonder purchased Tastemade, now boasting content creation to meal preparation to delivery all in one. Is more on the way? We think…

The boys are back with commentary on the death of media. It's a sad case on both political spectrum. And the opportunity in the future belongs to non-media brands. Let's see what happens.

In other ne…

The boys kick off the show with Dow Jones news and their AI content marketplace of 5,000 publishers. The real news? Vertical content opportunities using proprietary LLMs may ultimately steal the show…

Reddit announced quarterly results and the stock got hammered. Is Google's changing algorithm to blame? And, if it is, could Google be primed to acquire the 9th largest website on the planet?

In othe…

Our Super Bowl predictions were dead on, as Joe predicted an Eagles win and Robert predicted a Kendrick Lamar controversy.

But more importantly, who were the advertising winners and losers? And...is …

It's Super Bowl week and the boys make their predictions.

Speaking of the Super Bowl, the boys talk about the ads, the value, and what a Super Bowl ad truly costs. And...will there be any winners?

Ro…

Man you cappin'. This week, DeepSeek shocks the AI industry (and the world) with its cheaper more efficient model. What comes next for the industry?

The buyers line up for TikTok, but is the US Gover…

The boys return with a cornucopia of news. 

TikTok returns (or did it?). We discuss what is really going on with the Chinese-owned app, whether a US company will buy them, and which one actually will…

The boys go through six different ways that content marketing professionals can be "content marketing meh" in 2025. They include:

• Create content on more than three platforms
• Create content in a high…

META's plan to unleash AI Bots onto their social media sites is just a first step into the majority of the content we engage with being synthetic. The boys have more thoughts on this.

How involved wi…

A very special This Old Marketing Predictions' episode.

Not only do we cover our 2025 predictions of:

• Where will Bluesky Be?
• The Future of X
• X Buys Truth Social
• GENAI Stumbles
• Four (4) Trillion Doll…

As we head into 2025, we look back on the crazy year that was 2024. What did we learn? What were the major marketing and life trends?

Topics include:

• Going after that shiny (AI) object.
• Podcasts and…

This week we break down Pew research on the Big Four in social media as it pertains to the youth of America. You may be surprised which four platforms they are...and...are you there?

We look at the o…

The first ever This Old Marketing where both Robert and Joe are NOT recording at the same time. If anything, you'll get a kick out of this episode for that reason.

TikTok is in the news again. Does t…

The boys are back with a regular episode this week!

In big social media news, the Australian government plans to ban social media for children 16 or under. Could this actually work or is this a bluff…