This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

Another very special episode of This Old Marketing...this time, without Robert Rose. Yes...this episode features Joe Pulizzi talking about unconventional content marketing strategies for 2025.

Joe di…

A special This Old Marketing podcast episode featuring the one and only Robert Rose (with no Joe Pulizzi). 

In this special solo episode, Robert takes a deep dive into the state of marketing as we ap…

In this special episode Robert and Joe ask each other four secret questions.

The answers will surprise you. The boys cover investing, travel, biggest regrets, bigger dreams and what's next in marketi…

The boys do a debrief of why Donald Trump beat Kamala Harris in the 2024 Presidential election. We can talk policies and character, but it's possible the Trump campaign outmarketed Harris.

Winners an…

A continuing story on the content gaps available in local news. With more people trusting businesses than ever before, could this be the biggest content marketing opportunity in history?

In other new…

The boys go deep into CMI's 2025 content marketing research report.

While the results look pretty similar to last year's report, Joe and Robert offer some prescriptions for 2025 content marketing str…

The boys are back with breaking news. Semrush, the online visibility company, purchases Search Engine Land and MarTech (plus all the conferences). Is this the start of acquisition season?

Americans' …

Joe and Robert unpack Google's NotebookLM and how the AI audio machine has taken over the internet. Listen to the sample and see if you think it's usable.

In other Google news, the DOJ is trying to b…

A special episode of This Old Marketing where Joe and Robert answer AI and content marketing questions from some of the world leaders of marketing. 

Find your answers to content marketing spending, h…

Our old friend Leon rolls back another X feature and the haters go crazy. At the same time, X releases their Global Transparency Report (which is anything but transparent).

The New York Times unveils…

OpenAI launches the "Strawberry" version within ChatGPT claiming better reasoning and complex thinking. Joe and Robert take it to the test.

TikTok heads back to court with a January 19th ban date loo…

In this special episode, Joe and Robert talk about the future of AI in marketing and how each of them use AI for both content creation and marketing ideation.

-----

This week's sponsor:

Grow better, …

Mark Zuckerberg says the Biden Administration pressured Facebook to censor COVID comments while Elon Musk gets X banned in Brazil.

In better news, the Kelce brothers land a $100 million dollar deal w…

We have all the answers for what's going to happen in the NFL this year. This special episode includes:

1. 2024 New Kickoff Rules
2. AFC/NFC Top 4 and Championships
3. Super Bowl and Who Wins
4. Cowboys and Bro…

The boys review how the DNC has courted creators and developed "content moments" that are going viral.

Chick-Fil-A just launched a streaming strategy and Procreate vows to never leverage generative A…

While X continues to sue advertisers and launch products in chaos, Reddit has risen to the top of the social media sandlot (with the help of Google).

Winners and losers include Heineken NA and the Qu…

In a desperation move, X decides the best way to get advertisers back to the platform is to sue them.

In obvious news, a judge rules that Google is an illegal monopoly. The boys talk about what the r…

In this episode the boys cover an incredible content marketing case study in New York's largest hospital system.

Reddit is now blocking big search engines who want its unique content...unless they pa…

At long last, Google seems to do a 180 on its third-party cookie policy. What does this mean for marketers and advertisers?

META introduces Llama 3 for developers, apparently giving away its AI techn…

This week Taboola does a big deal with Apple to sell their advertising space. Great for Taboola, but what does this message for Apple?

Dax Shepard does an $80 million dollar podcast deal with Amazon.…