This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

Another media company bites the dust. This time it's the once-darling Vice Media.

Is the news media business model broken or is there something else at work here?

A big supreme court case involving s…

It's been a crazy two weeks for artificial intelligence.

OpenAI officially launched Sora, the text-to-video tool. At the same time, Google launched their AI-version of Gemini inside workplace.

Is pod…

In this special Blossom episode of This Old Marketing, Joe and Robert discuss the insights and secrets into creating a profitable content brand, for both content marketing and content creator goals.

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The boys discuss Joe Rogan's new content deal with Spotify. Is this the future of podcast and YouTube deals, or is this just for the one percenters? Also, how should a brand approach this kind of dea…

Big tech CEOs ran to Washington to explain why they haven't protected US children.

YouTube and TikTok continue to dominate and grow in profit and usage. Is it imperative that all companies market on …

Netflix Q4 earnings show how far the company is ahead in the streaming wars...plus...their licensing deal with WWE vaults them into a live-events leadership position. So, what's next and what can we …

Big news in media and marketing as Informa purchases a majority stake in TechTarget. Is their strategy of "focused scaling" correct for B2B?

Apple overhauls their podcast download system, sending pod…

If you don't get the title, stay until the end.

In this episode, Joe and Robert discuss what's happening at CES, including the role of the creator/influencer inside a media company.

Netflix, Instagra…

Joe and Robert are back from a crazy 2023 with thoughts of Elon and crowdiness.

In this episode, Steamboat Willie is released from its copyright shackles. Is there an opportunity for brands in out-of…

Joe and Robert take time out of their regular programming to talk about key marketing career challenges and how they overcame them. In addition, the boys do a speed round on content marketing pet pee…

It's here! The annual episode where Robert and Joe predict everything that will not go right in the content marketing and media world. This year, the boys predict:

• A social media collapse - TikTok a…

The latest social media usage results by Pew are out and...surprise, surprise...almost half of all teenagers are on social media "literally all the time." It seems that short-form videos are ruling t…

Google makes their big AI announcement regarding Google Gemini. Can the new AI suite save Google's stalling search business?

Is purpose-driven content dead after failures by Bud Light and Target? Joe…

Elon Musk's remarks at the recent Dealbook conference show (inconclusive) evidence that he is actually trying to lower X's valuation to such a point to where he can buy the company back (from debtors…

Note: This was recorded before Sam Altman was reinstated at OpenAI. Go figure!

Joe and Robert go indepth on the soap opera that is OpenAI, and the ramifications on marketers and content creators.

X s…

The new actors' agreement and Meta's newly released guide for political advertisements tell us one big thing - AI content will begin to flourish. Get ready for massive process and job changes in the …

A very special episode where Joe and Robert review their content and marketing predictions from the previous year.

Do they make the grade? You need to judge for yourself.

• TikTok will be banned.
• Netf…

A special 400th episode of This Old Marketing. And yes, the boys are getting up there!

Joe and Robert discuss AI announcements by the US President and Microsoft (launching of Copilot), as well as Goo…

Breaking news as X year-over-year numbers plummet. Can the Elon-run social media site recover?

Meta, and more specifically Instagram, is being sued by 33 states. The charge? That the company repeated…

This week the all-knowing Elon announced their "everyone gets charged a dollar" plan. Musk made this sound like it was a "bots" move. Joe and Robert know it's something completely different.

Tucker C…