This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.
- Update frequency
- every 7 days
- Average duration
- 62 minutes
- Episodes
- 497
- Years Active
- 2013 - 2025
AI Chatbots Run Amok (397)
The boys ramp up the show talking about Kendall Jenner's new AI chatbot Billie, brought to you by Meta. Scary? Yes. More to come? Absolutely.
Social media sites have been making changes for years tha…
The Painful Death of X: The Everything App (396)
The boys are back in real-time talking all things X, Google's podcast moves, and how to drive subscriptions.
X CEO Linda Yaccarino does the company no favors with her interview at Vox's CODE conferen…
![Surviving a Content Marketing World [Special Episode] (395)](https://static.libsyn.com/p/assets/a/b/3/f/ab3fec28bab77c34d959afa2a1bf1c87/TOM_PodTemplate_2023-09-22_at_11.27.41_AM.pptx_-_PowerPoint.jpeg)
Surviving a Content Marketing World [Special Episode] (395)
A special Content Marketing World week episode where Joe and Robert break down their talks from the big event.
Robert goes indepth on content marketing's evolution into, just, marketing. Or is it vi…
A Media Business Dumpster Fire (394)
Can anyone save the media business? Joe and Robert discuss the downfall of big media and where the opportunities are for content marketers and creators.
Elon is pivoting X/Twitter to subscription onl…
Amazon Evicts More Creators (393)
Is Quibi finally dead? Maybe...but the bigger issue is the "right sizing" of the streaming business as a whole. Valuations and investment continue to go lower.
The DOJ's trial against Google begins t…
AI Continues To Eat Media Business Models (392)
Disney, NY Times and CNN are among dozens of major media companies blocking access to ChatGPT. Is this the right move or completely short sighted? Joe and Robert think the latter.
At the same time, O…
The Next Thing in Content, Amazing Cases, and "If We Had a Job" - Office Hours Special Episode (391)
A very special episode of This Old Marketing where Joe and Robert take questions from LinkedIn. The boys answer such questions as:
Which marketing trend died out faster than expected, and which one w…
Is the Advertising Crisis Over? (390)
The marketing and advertising recession continues on per a WPP earnings report. Is there an end in site? Will 2024 be better? The boys discuss.
Yuga Labs fights with Opensea about crypto revenues. Wh…
![Fake Content Everywhere [and what to do] (389)](https://static.libsyn.com/p/assets/a/4/6/8/a46876ac17d13655d959afa2a1bf1c87/TOM_PodTemplate_2023-08-17_at_12.41.39_PM.pptx_-_PowerPoint.jpeg)
Fake Content Everywhere [and what to do] (389)
What do marketers and creators do about all the fake content?
Joe and Robert discuss a slew of AI-generated books, while an 80s horror film that never actually happened goes viral on TikTok.
And does…
ESPN - The Sportsbook (388)
Big news this week as PENN sells Barstool Sports back to David Portnoy and (in an obvious move) partners with ESPN to create ESPN-branded sportsbooks around the country.
Could this be the end of civi…
AI Everywhere All At Once (387)
This week Joe and Robert discuss how every piece of content created has "at least" a little bit of AI in it.
Meta blocks news links in Canada. Is this a negotiation tactic or a sign of things to come…
Elon Flips the Bird (386)
The boys go in-depth discussing the Twitter move to X. What's the future of Twitter X and is there a future at all? What does this mean for Threads?
Could there be a deal to bring the two together?
R…
The Death of Business Books? (385)
This week we cover breaking news from McGraw-Hill Education. MHE made the decision last week to kill their business book division. What does this mean for new business books and the future of busines…
The Mouse Meets the Mac (384)
Disney CEO Bob Iger received an extension to stay as CEO until the end of 2026. Joe believes this is just enough time to sell the company to Apple (of course). Robert and Joe discuss what it will tak…
Elon Gets Tangled in Threads (383)
The big news of the week is Meta's launch of Twitter-competitor Threads in the United States. Is this finally the Twitter killer we were looking for, or just another also ran?
In other news, Snap con…
![You Need to Pay Attention to This [Special Episode] (382)](https://static.libsyn.com/p/assets/c/e/8/3/ce836ad09f6d7c90a04421dee9605cbd/TOM_PodTemplate_2023-06-26_at_3.41.43_PM.pptx_-_PowerPoint.jpeg)
You Need to Pay Attention to This [Special Episode] (382)
A #ThisOldMarketing mid-year special episode where Joe and Robert cover what marketers and content creators should be paying attention to, including:
- Creating Too Much Content (and not enough activa…
The Elon Zuckerberg Ultimate Cage Fight (381)
In this episode of #ThisOldMarketing, Twitter goes on a brand safety publicity tour, but it won't help their advertising sales.
Mark Zuckerberg and Elon Musk trade threats about an actual cage fight…
In TikTok We Trust? (380)
Could it be that the future of the US will get their news from TikTok? Robert and Joe discuss how this can go down a dark, lonely path for many.
Google News announces (yet again) that it will launch …
The LIV/PGA Merger: What Can Brands Learn? (379)
Big news of the week is the PGA tour merging with the Saudi-backed LIV tour. Joe and Robert talk about what this means for brands in the future.
Apple launches the Vision Pro. Will there be a long-te…
AI: The End Is Near (378)
In this episode of #ThisOldMarketing, Joe and Robert talk about the 22-word statement from the creators of AI. Simply put, we are in big trouble.
WPP launches a content engine with Nvidia that will m…