This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.
- Update frequency
- every 7 days
- Average duration
- 62 minutes
- Episodes
- 497
- Years Active
- 2013 - 2025
Zuck's Metaverse Is Embarrassing (337)
Big news as Mailchimp deactivates a number of crypto-based newsletters. We cover what's behind the move and what you need to do about it.
Morning Brew is yet another in line to launch a creator progr…
Could You Sell Your Content Marketing Division? (336)
This week Joe and Robert cover the big news out of Disney. Do they really have more subscribers than Netflix? Are they the greatest media company of all-time? (the answer is yes)
Axios sells to Cox E…
Is Twitter Setting Up for a New Acquirer? (335)
Twitter is launching a new version of Spaces. Is this the answer to the platform's woes, or is this just another move to find a "non-Elon" acquirer of the business?
Meta discontinues paying media com…
TikTok Is Due for a Correction (334)
TikTok continues to dominate tech as Meta, Snap and Twitter all slump. But...is TikTok due for a correction? The token soap opera continues between Coinbase, the SEC and the CFTC. Would the real cry…
Netflix, TikTok, AI and Acquisitions (333)
Joe and Robert break down the latest Netflix results and the launch of their ad-supported model. And apparently TikTok is going to replace Google for search, while all designers and artists are afrai…
Elon Owes Twitter $16 Billion (332)
Oh...in a spicy social media slugfest, Joe and Robert discuss what will happen now that Elon Musk has turned his back on Twitter.
Spotify buys Heardle, but have they figured out their "real" business…
Taking Platform Censorship of Creators Seriously (331)
This episode is all about being banned. From R Kelly's scrubbing from Spotify and YouTube, to CSN's return to Spotify, and China's serious ban on more than 30 different categories of content.
Joe and…
How Long Does it Take for Content Success? (330)
This week we breakdown The Tilt's 2nd Annual Creator Economy research. What makes a successful content creator? How long does it take? Why do creators do what they do?
Twitter launches yet another n…
Twitter's All-in-One Creator Strategy Might Work (329)
Twitter announces their new long-form content initiative called Notes. Joe and Robert discuss how Twitter is carving out a possible "super-app" opportunity, specifically focused on content creators. …
Web3 and Crypto Are Only Mostly Dead (328)
Joe and Robert detail the latest Web3 and crypto bad news. But could now be the very best time to invest your time and talent?
Canada unleashes a controversial law that seems like way more problem th…
Social Audio, SPACs and Mamby Pamby Land (327)
As the boys dive head first into Mamby Pamby Land, they discuss whether Elon is hot or cold for Twitter. Is social audio dead? And how about SPACs for that matter? A new creator-friendly search eng…
Sponsorships & the Solar System (326)
More shenanigans at Meta with not one but two executives leaving.
Twitter crumbles under the weight of Elon as more employees seek to leave.
Media companies are leaving pay-wall strategies for sponso…
DarkWing84 & Other Marketing Conspiracies
Is Seth Green's missing BAYC NFT an actual thing, or is it part of a larger marketing conspiracy.
Conan sells Team Coco to SiriusXM for $150 million. Will we see more? Absolutely.
Politicians gang up…
The Webby Award-Winning Episode (324)
This episode could be our ticket to Webby fame. You'll just have to listen to be sure.
We, of course, go through the latest Twitter disaster that is Elon Musk, and then detail the new THE Spotify NFT…
NFTs: The Best of Times, The Worst of Times (323)
Joe and Robert do an overview of the crazy week in crypto. Is this an opportunity or has Web3's time come to pass?
The New York Times and Disney release earnings and the boys run through the highligh…
Anatomy of a Content Creator (322)
A special episode covering the latest content creator/content entrepreneur research from The Tilt as Joe and Robert head out to Creator Economy Expo (CEX).
Data points include-
- How long until conte…
Marketing Is Marketing (321)
The Elon/Twitter saga continues. Joe and Robert break down the real reason why Elon is trying to buy Twitter.
Ad spending is mostly up at MSFT, Meta and Google. Is this the golden age of advertising?
…
When Everything Is Sponsored Content (320)
While the Elon Musk/Twitter saga rages on, Robert and Joe cover major changes (or not) in the native advertising/sponsored content industry. In other news, Netflix's subscriber loss is a warning sign…
It's CNN Minus (319)
It's breaking news time as Joe and Robert discuss Elon Musk's intent to purchase Twitter.
CNN+ looks more like CNN minus as the new project begins cutbacks after barely starting.
Coinbase will partne…
Web3 Will Be More Centralized Than You Think (318)
Robert and Joe discuss what happens to Twitter now than Elon put one percent of his net worth into the company. Podcasting is down, but is that a problem? And the boys predict that Web3 will soon be …