This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

Twitter was abuzz this week when Hubspot announced their purchase of newsletter/small-business media company the Hustle. Terms of the deal were not disclosed. That said, everyone is very happy (excep…

The big news of the week was Twitter buying Revue, a Substack competitor that launches Twitter into the subscription business.

What could save or kill the media business? SPACs! Media SPACs are off t…

Forbes announced the launch of their own version of Substack, a paid newsletter program driven by independent writers.

As the war for content creators heats up, rumors swell around Apple launching a …

This week on This Old Marketing, Joe and Robert cover Amazon taking down Parler. Does it tell us anything about free speech?

And, while that was happening, someone scraped all Parler's data.

The run …

In episode 253 of This Old Marketing, Joe and Robert kick off the show with Roku's possible purchase of Quibi content (yes, that Quibi). Roku, whose stock has appreciated over 1,000 percent in just a…

This Old Marketing will never be the same. This episode is taken over by Jay Acunzo, who goes inside how the podcast is made, including the early days, the process and the minimal success (and major …

In this episode, the FTC sues Facebook for illegal monopolization. Thanks Captain Obvious!

For decades, as newspapers declined, local news suffered. The University of Kansas found a solution, but Joe…

In this special Turkey Day episode, Joe and Robert cover some touchy brand communication issues, including how some brands like Oreo and Snickers are having fun with Twitter's "disputed claims."

In a…

Morning Brew sells its email subscription juggernaut for $75 million, building the email newsletter model for all the follow.

The New York Times digital subscription business goes boom boom, while te…

Yes, the big marketing predictions episode if finally here.

Joe and Robert answer:

- What will happen to the martech industry?

- What big names will be bought and sold in 2021?

- Who wins in content …

The boys kick off the show with highlights from the just finished Content Marketing World 2020.

The streaming wars have begun. Disney has committed to it. Amazon and Apple are dabbling in it. But Net…

In this very special episode, Joe and Robert talk about Content Marketing World's 10 year anniversary, the changes in content marketing, and what should happen to the industry.

News stories include T…

The TikTok/Oracle deal comes under scrutiny, but both Joe and Robert think the deal with absolutely go through, especially while TikTok's numbers continue to grow.

Facebook is getting in the email ma…

Facebook makes an announcement about curbing political ads, but still has a major problem with false organic content, as Russia again infiltrates the site.

LEGO leverages user-generated content as ne…

Major media companies from around the United States are divesting their real estate properties to right-size their business models. Washington Post pushes forward into native advertising territory as…

First, watch the Nike ad if you haven't. Required watching.

TikTok was in the news this week, with a crazy deal in progress with Microsoft.

In other news, Industry Dive purchased Newscred's content m…

While Coca-Cola begins killing zombie brands in favor of old standbys, companies like The New York Times are diversifying like crazy. Who's right?

Carnage is hitting digital media during the pandemic…

Facebook was under fire this week for possibly spreading hate speech and misinformation (what's new?). Some people think Zuckerberg should be out.

At the same time, TikTok may possibly be forced out …

Almost all physical events are canceled for 2020. This means there will be a lot of innovation in the virtual events space. This also means a huge opportunity for a large tech brand to become the Net…

Continuing the acquisition movement, Adweek was purchased by Shamrock Capital Advisors. More to come? The boys will answer.

Microsoft lays of 50 journalists, instead opting to use "computer robots." …