This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.
- Update frequency
- every 7 days
- Average duration
- 62 minutes
- Episodes
- 497
- Years Active
- 2013 - 2025
237: Chaos Creates a Rather Large Marketing Opportunity for Brands
Media company Team Whistle buys production company/agency Tiny Horse, further showing that revenue diversification is king in media and content marketing today.
Joe Rogan signs with Spotify and Joe a…
236: The Media Business Killed Itself
The New York Times reports that big tech such as Facebook and Google should pay media companies reparations for lost revenue. Joe and Robert think differently. The media business continues to kill it…
235: Prepare for a Turnaround with these Marketing Tips
What do marketers do while we wait for a turnaround?
Cosmo magazine details a number of key content marketing tactics that should be used by every enterprise, while Orbit Media offers 26 marketing id…
234: Why Invest in Marketing Now (Before It's Too Late)
In this episode of #ThisOldMarketing, Robert and Joe discuss why marketers need to aggressively invest in marketing now and not cut back.
In other news, Joe Biden and team (finally) launch an enewsle…
233: Can Media Companies Survive Coronavirus?
In this episode of #ThisOldMarketing, Joe and Robert discuss how the coronavirus COVID-19 is impacting media companies, specifically local media. Frankly, can they survive? What will be the model tha…
232: What Marketers Need to Do During Lockdown [SPECIAL EPISODE]
A special episode of #ThisOldMarketing.
In this episode, Joe and Robert discuss some big opportunities for marketers, especially in the acquisition space.
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231: Making Sense of a Crazy Week...plus Could Apple Buy Disney?
Joe and Robert discuss a corona virus (COVID-19) week of news in marketing, trying to make sense of what's next.
Corona virus coverage gives major publishers a huge lift in traffic, bringing in pay-w…
230: Marketing at a Social Distance [SPECIAL EPISODE]
A special episode of #ThisOldMarketing.
In this episode, Joe and Robert discuss the new reality in front of marketers and what we, as marketers, need to be focusing on today.
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229: Salesforce, Mailchimp Buy Media Properties
For episode #229 of #ThisOldMarketing, Joe and Robert lead off with a worthy rant on AdAge's addition of a "content marketing" awards category, which really isn't content marketing at all.
Both Mailc…
228: The Real Story Behind Facebook's Fact-Checking Plan
In episode #228 of This Old Marketing, Joe and Robert kick off the show with commentary on Burger King's new "moldy burger" campaign.
Facebook hires Reuters to do fact checking, and the boys argue ab…
227: Ranking the Best & Worst Super Bowl Ads of 2020
On episode #227 of PNR's This Old Marketing, Joe and Robert dissect the best and worst super bowl ads of 2020.
In other news, the creation of less content is actually a winning strategy of successful…
226: Content Jobs Among Biggest Growth Area Per World Economic Forum
In episode 226 of #ThisOldMarketing, Joe and Robert dissect an intriguing report by the World Economic Forum on the future of jobs. In it, the WEF predict that sales, marketing and content jobs will …
225: Coca-Cola Reverts Back to CMO Role. Does It Matter?
In episode #225 (the Happy New Year episode) of #ThisOldMarketing, Joe and Robert look at the advertising industry, and whether a "move" away from smartphone usage will hurt digital ads (uh, not real…
224: 8 Big Content Marketing Predictions for 2020
Yes! It's the annual #ThisOldMarketing predictions episode.
This year, Robert and Joe bring you eight amazing and infallible marketing predictions that are sure to be wrong (but fun nonetheless).
Thi…
223: Can Marketers Learn Anything from the Peloton Fiasco?
In this episode #223 of #ThisOldMarketing, Joe and Robert go inside Peloton...discussing the ad, the aftermath and what might happen to the brand in the future. Robert believes many mistakes were mad…
222: Our Biggest Failures BONUS Episode + Even More Failures
In this very special #222 bonus episode of This Old Marketing, Joe and Robert take requests from Twitter. What could go wrong?
Alberto Gomez (@albermoire) asked Joe and Robert about their biggest fai…
221: Marketing Always Works (If You Leave Out Certain Data)
In episode 221 of #ThisOldMarketing, Joe and Robert unpack Disney's launch of Disney+, including first-day tech issues, adding 10 million users, and a huge stock market push to record levels.
Further…
220: Twitter's Move Away from Political Ads a PR Stunt
In episode 220 of #ThisOldMarketing, Joe and Robert discuss the bold move by Twitter, who announced they will remove political ads from their platform in a few weeks. Robert believes this was a good …
219: Will New Regulations Help or Hurt Your Content Creation?
In episode 219 of #ThisOldMarketing, Joe and Robert start by discussing the controversy surrounding the NBA and China. Was the NBA correct in how they dealt with an employee tweet (we say no)? How sh…
218: Is the Death of Advertising Upon Us?
Episode #218 of #ThisOldMarketing focuses on the death of advertising. Is it really a thing? Or perhaps an evolution to a new form and function? What would a future with no advertising look like?
In …