This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.
- Update frequency
- every 7 days
- Average duration
- 62 minutes
- Episodes
- 497
- Years Active
- 2013 - 2025
PNR 197: Could Apple Go Wrong with Its Billion Dollar Content Investment?
This week, Joe and Robert cover Apple's $1 billion dollar investment in original content...plus the rise and fall of fidget spinners and newsjackers on the eclipse. Is Facebook failing (or is the res…
PNR 196: Facebook, Google, Netflix & Disney Begin War over Content
In this episode, Facebook launches YouTube competitor Watch, while Netflix begins a buying spree for content brands. Disney pulls its content from Netflix and Google may possibly still buy Snap. In o…
PNR 195: Marketers, Not Publishers, Will Win with Long-Form Content
In the news this week: Apple hits record earnings, Google launches new SnapChat-like ad format, and AI bots begin to create their own language. Detailed analysis includes the marketing opportunity be…
PNR 194: Brands & Billionaires Continue to Buy Up Media
In this new-look episode, Joe and Robert cover Lauren Jobs and her purchase of The Atlantic, Facebook's earnings release and what P&G did with $140 million dollars in marketing. The boys then go in-d…
PNR 193: Amazon, Facebook and Google All Launch New Content Plays
The boys take aim at Amazon's new social platform Spark (thumbs down), Google's news feed (thumbs up) and Facebook's addition of branded sub-groups (jury's still out). Rants and raves include buildin…
PNR 192: No, Not Everyone Should Do Content Marketing
Joe and Robert cover why a number of publishers are cutting their own advertising and how Fender is taking a page from "Killing Marketing" and developing their own guitar lessons. Joe cuts in early f…
PNR 191: The Solution to Facebook's Fake News Problem
It's a miracle! In this episode of This Old Marketing, Joe and Robert actually arrive at a probable solution to Facebook's fake news problem. If only Mr. Zuckerberg were listening. In other news, th…
PNR 190: Could Digital Advertising Be Ready to Pop?
In this episode of This Old Marketing, Joe and Robert discuss the state of digital advertising based on multiple reactions from the Cannes Advertising Awards in France. In other news, yet another art…
PNR 189: Special Episode - How We Create Content
In this very special episode of This Old Marketing, Joe and Robert detail how they write, manage their day, search for content ideas, create PowerPoint presentations and much more. The boys also incl…
PNR 188: NYTimes Shows that Email Is the Next Best Thing
This Old Marketing this week includes an overview of the NerdWallet model, and how they went from zero to over $500 million in revenues through a content-first approach. The New York Times is killing…
PNR 187: Is Google's Ad-Blocking Plan Good or Evil?
Some see Google's ad-blocking plan as a pure goodness for those who want a better digital experience. Others see this as a long-term plan that keeps Google's monopoly in place. Discuss... In other ne…
PNR 186: Mary Meeker Dedicates Entire Slide to Content Marketing
In this episode of This Old Marketing, Joe and Robert dissect Mary Meeker's Annual Internet Trends report...and guess what? It actually mentions content marketing this year. Woo hoo! In other news, A…
PNR 185: Facebook Is Worth $400 Billion and Just Getting Started
Joe and Robert review the top US Media Trends, which include local newspapers, the future of television, and how Facebook is just getting started. In other news, Edison Research finds that Facebook i…
PNR 184: Don't Just Publish Content; Monetize the Audience
In this episode of This Old Marketing, Joe and Robert discuss why (and if) corporate storytelling is fading and, if so, what are the solutions. The publisher is still a critical position and Conde Na…
PNR 183: In 10 Years, Content Marketing Will Be Just Marketing
In this episode of This Old Marketing, Joe and Robert discuss the latest financial report from Snapchat and how Snap needs to focus on their targeted audience and revenue per user. Then, in a Gartner…
PNR 182: 2017 Is the Year Brands Buy Media Companies
In this episode of This Old Marketing, Joe and Robert kick off the show with old-time manufacturer Whirlpool buying recipe media site Yummly (What does this means for brands of all sizes?). In other …
PNR 181: New York Times Leverages Snapchat as a Marketing Tool
In this episode of This Old Marketing, Joe and Robert discuss and compare the Heineken ad everyone is talking about, and why it's probably not a whole lot different than the Pepsi ad from a few weeks…
PNR 180: The Bull Market in Marketing Is Just Beginning
In this episode of This Old Marketing, Joe and Robert discuss Google's move to insert ad-blocking into the web browser Google Chrome and what that means for marketers and advertisers. New research s…
PNR 179: Yes, Apple Will Buy Disney (someday)
In this episode of This Old Marketing, Joe and Robert discuss the rampant Wall Street rumors of Apple buying Disney. Netflix has found another billion dollar business model and Reuters identifies six…
PNR 178: The New Content Business Model Awaits
This week's podcast includes a deep dive into the Pepsi fiasco and what might have happened, followed closely by Dennis Publishing and how they've unlocked the only content business model that matter…