This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.
- Update frequency
- every 7 days
- Average duration
- 62 minutes
- Episodes
- 497
- Years Active
- 2013 - 2025
PNR 157: WordPress and Medium Begin Turf War for Owned Media
In this episode of This Old Marketing, Joe and Robert discuss the IAB's latest research on advertising growth...what's right and incorrect about it. In other news, WordPress and Medium are ready to b…
PNR 156: Deep Content Insights after Three Years of Podcasting
In this special three-year anniversary (and one million download) episode of This Old Marketing, Joe and Robert dig back into the archives and discuss what's made them successful in their careers. T…
PNR 155: Social Media Platforms Take More Victims
In this week's This Old Marketing, Joe and Robert discuss Twitter's decision to kill Vine and why brands and content creators should have known better. Agencies start to launch print magazines, whil…
PNR 154: Content + Audience for the Win
In this episode of This Old Marketing, Joe and Robert discuss the AT&T/Time Warner merger and what it means for marketing professionals. Email is becoming more important than ever, and the latest APA…
PNR 153: Is Content Marketing Actually a Thing?
In this episode of This Old Marketing, Joe and Robert discuss whether content marketing is actually different than marketing itself, and if it is, does it work? In M&A news, Google Acquires Famebit w…
PNR 152: Thought Leadership Requires Actual Leading Thoughts
In this episode of Pulizzi and Rose with This Old Marketing, Joe and Robert discuss the New York Times and their new Flex Frame native advertising unit - and what markets can learn about user experie…
PNR 151: Audience, not Content, Is the Real Asset
In this episode of This Old Marketing, Joe and Robert discuss the results of CMI's 2017 content marketing benchmarks report and find that content marketing is indeed all about building audience. Rol…
PNR 150: How to Create a Successful Podcast
In this special 150th episode of This Old Marketing, Joe and Robert spend some time talking about what makes a successful podcast, and each ponder on why PNR has lasted this wonderful 2.8 years. In o…
PNR 149: Digital Advertising Will Survive by Limiting Inventory
In this ThisOldMarketing episode, Adblock plus starts their own ad network (or do they?) and the boys discuss the future of advertising. AT&T looks to become a media company (of course) and some peop…
PNR 148: The Business Model of More Versus Less Content
In this post-show Content Marketing World (#CMWorld) edition of #ThisOldMarketing, Joe and Robert (of course) discuss the events surrounding this year's big event. In addition, the boys discussed wh…
PNR 147: 2017 Content Marketing Predictions
This very special episode of #ThisOldMarketing is Joe and Robert's 2017 content marketing predictions episode. We can't tell you what they are in this abstract, but both PNR add three very special p…
PNR 146: Google Lays Down Pop Over Punishment
In this episode of #ThisOldMarketing, Google announces major changes to search engine rankings based on your pop over status. Is there really a future in advertising (trick question) and will YouTub…
PNR 145: The Future Owners of Newspapers? Brand Marketers
For this episode of #ThisOldMarketing, Joe and Robert discuss John Oliver's take on the broken business model of newspapers. The boys believe that in the near future, you'll see brands actually owni…
PNR 144: A Content Marketing Approach Is Strategic, Actually
In this episode of #ThisOldMarketing, Joe and Robert discuss the latest TechCrunch article that claims content marketing isn't actually strategic. Accenture looks to become one of the leading conten…
PNR 143: Instagram Launches the Snapchat for Older People
In this episode of #ThisOldMarketing, Joe and Robert discuss two new social media platform launches. Instagram launches Instagram Stories and LinkedIn launches influencer video. Content strategy is…
PNR 142: US Olympic Committee Makes Huge Social Media Faux Pas
In this episode of #ThisOldMarketing, Joe and Robert discuss Cisco Systems adding 200 content-related roles to the organization. B-to-C brands are focusing on "micro-moments" and too many brands thi…
PNR 141: How Brands Could Inherit the Web
In this week's episode, we cover two major acquisitions that are content marketing related: Yahoo! by Verizon and Dollar Shave Club by Unilever. Medium launches a content marketplace that might be a …
PNR 140: Compared to Advertising, Content Marketing Still Petite
In this episode of #ThisOldMarketing, Joe and Robert discuss the fascination with Pokemon Go and what content marketers should be considering. In the advertising world, content marketing still has q…
PNR 139: Most Brands Failing at Customer Experience
In this episode of #ThisOldMarketing, the boys discuss the likelihood of a 1984-type environment for the future of advertising. Content marketing outsourcing has been happening since forever, but Adw…
PNR 138: Agencies, Brands and Media Starting to Look the Same
In this episode of #ThisOldMarketing, Joe and Robert discuss how new media and content marketing are intersecting with a launch by Thrillist and some venture money given to Woven Digital by agency pl…