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The Truth About Marketing - Podcast

The Truth About Marketing

Marketing is the #1 make or break element in any business. Dive into the marketing trenches with former stand-up comedian and copywriting A-Lister Kevin Rogers as he talks to real business owners (both online and off) to discover which marketing and copywriting tactics have the biggest impact on their profits.

Marketing Sales Business Entrepreneurship Writing Management & Marketing
Update frequency
every 7 days
Average duration
35 minutes
Episodes
165
Years Active
2015 - 2018
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Ep 65: Robert Gibson - Showing Up Ready To Rock

Ep 65: Robert Gibson - Showing Up Ready To Rock

In this episode, Robert shares why your levels of passion, dedication and sacrifice must match your client’s (listen to Robert’s inspiring rant on this, and get ready to produce your best work yet…)

00:34:20  |   Sun 01 May 2016
Ep 64: Barry Moore - Working Backwards

Ep 64: Barry Moore - Working Backwards

Barry Moore shares his "Central Station Funnel" on how to transport your list from “dead-cold traffic” to “burning-hot fans” who make a custom of buying everything you sell.

00:22:03  |   Sun 24 Apr 2016
Ep 63: Alexi Panos - Letting Go and Getting Raw

Ep 63: Alexi Panos - Letting Go and Getting Raw

Come find out how Alexi Panos used a simple one-liner to get past her FEAR of making videos, so she can finally let go and get raw. (It took her three years to make her first one and she still needs …

00:41:19  |   Sun 17 Apr 2016
Ep 62: Mike Schauer - Swiping Copy

Ep 62: Mike Schauer - Swiping Copy

Mike Schauer reveals the 5 Career Ending Mistakes you need to avoid when it comes to the delicate art of swiping copy from the pros, and how to break down the structure of a winning sales letter and …

00:49:27  |   Sun 10 Apr 2016
Ep 61: Tina Dietz - Walking Your Talk

Ep 61: Tina Dietz - Walking Your Talk

Tina Dietz share her ONE profound tip to avoid “bed-ridden burnout” and “success sabotage” even if you’re 10+ years into your business and think you figured it all out already...

00:29:23  |   Sun 03 Apr 2016
Ep 60: Jon Nastor - Asking The Best Questions

Ep 60: Jon Nastor - Asking The Best Questions

Jon Nastor reveals his accidental discovery after interviewing his first 30 podcast guests, how it grew his business, AND why applying this to your business could yield the same results…

00:28:37  |   Sun 27 Mar 2016
Ep 59: Elin Marie - The Dreamweaver Sales Copy Formula

Ep 59: Elin Marie - The Dreamweaver Sales Copy Formula

Elin Marie reveals how to build solid relationships with your customers, and ensure they get what they need… and ONLY when they need it using a simple sales formula for your copywriting.

00:27:27  |   Sun 20 Mar 2016
Ep 58: Billy Beck III - Delivering Big

Ep 58: Billy Beck III - Delivering Big

Billy Beck III shares his “All gain NO pain” goal setting framework that guarantees serious growth, but without you collapsing BEFORE (or after) you hit the finish line

00:27:15  |   Sun 13 Mar 2016
Ep 57: David Deutsch - Problem/Solution Copywriting

Ep 57: David Deutsch - Problem/Solution Copywriting

Hate to write copy? So does David Deutsch. Listen and learn two shortcuts to crank out long sales letters without the struggle of writing draft after draft of a 30-page sales letter or video

00:38:47  |   Sun 06 Mar 2016
Ep 56: Melanie Saladino - How To Write For The 9 Buyer Types

Ep 56: Melanie Saladino - How To Write For The 9 Buyer Types

Melanie Saladino pulls back the curtain to reveal her secret psych guide for copywriters. (Once you understand these 9 simple customer profiles, you’ll be able to sell to anyone -- anytime!)

00:31:17  |   Sun 28 Feb 2016
Ep 55: Marie Forleo - Glam and Gall

Ep 55: Marie Forleo - Glam and Gall

Polished or raw? Marie Forleo shares what every female entrepreneur needs to know about "glamming it up" for the camera (and how to respond to those who pour on the hater-ade when the spotlight final…

00:31:38  |   Sun 21 Feb 2016
Ep 54: Brian Kurtz - Becoming A Million Dollar Copywriter

Ep 54: Brian Kurtz - Becoming A Million Dollar Copywriter

Brian’s recent article, The Next Million Dollar Copywriter, created a lot of talk in direct response circles about the problems with how companies have been hiring and compensating freelance copywrit…

01:06:46  |   Fri 19 Feb 2016
Ep 53: Rhonda Britten – Conquering Fear

Ep 53: Rhonda Britten – Conquering Fear

Today, Rhonda Briten shares her #1 question she asks every single person who applies to work with her, and the most common mistake you’re making that prevents you from getting what you want.

00:36:45  |   Sun 14 Feb 2016
Ep 52: Sacha Lalla – The Feminine Fueled Future of Marketing

Ep 52: Sacha Lalla – The Feminine Fueled Future of Marketing

Sacha Lalla reveals what every guy needs to know about “female energy” and how it’s winning in the trenches of marketing and copywriting. (A game changer if you struggle with being authentic, nurturi…

00:24:53  |   Sun 07 Feb 2016
Ep 51: April Dykman – How To Use Better Proof In Your Copy with

Ep 51: April Dykman – How To Use Better Proof In Your Copy with

April Dykman explains the REAL reason your customers think you’re full of it (and you can’t sell them a damn thing).

00:33:46  |   Sun 31 Jan 2016
Ep 50: Tyler Bramlett – Overcoming Disaster And Winning Big

Ep 50: Tyler Bramlett – Overcoming Disaster And Winning Big

Tyler Bramlett shows you why customers actually hate it when you over-deliver on the product (so you may as well launch the thing already). Tyler calls this his $30,000 mistake...

00:42:43  |   Sun 24 Jan 2016
Ep 49: How to Offer Discounts Without Devaluing Your Stuff

Ep 49: How to Offer Discounts Without Devaluing Your Stuff

Kevin sets the record straight on when you should and shouldn't discount your products and services.

00:02:24  |   Sun 17 Jan 2016
Ep 48: Ivan Misner - Billion Dollar Networking

Ep 48: Ivan Misner - Billion Dollar Networking

“I’m a 20 year overnight success.” Ivan Misner cuts through the BS you’ve been fed about getting “hacking success”, and what it REALLY takes to build an empire. (Plus, how to discover quickly whether…

00:36:50  |   Mon 11 Jan 2016
Ep 47: How To Ask For $50,000 And Get It

Ep 47: How To Ask For $50,000 And Get It

How do you quote your price? Do you quote because you've earned it? Or do you quote it because it inflates your ego? In this episode, I share how I name my price, how you can name your price and work…

00:07:28  |   Mon 04 Jan 2016
Ep 46: Yuri Elkaim - Authentic Marketing

Ep 46: Yuri Elkaim - Authentic Marketing

Come learn how Yuri Elkaim’s obsession with simplicity fuels his 20 year success in the cut-throat health niche… PLUS, the three tools that strip complexity from any marketing content you create…

00:31:57  |   Mon 28 Dec 2015
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