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The Truth About Marketing - Podcast

The Truth About Marketing

Marketing is the #1 make or break element in any business. Dive into the marketing trenches with former stand-up comedian and copywriting A-Lister Kevin Rogers as he talks to real business owners (both online and off) to discover which marketing and copywriting tactics have the biggest impact on their profits.

Marketing Sales Business Entrepreneurship Writing Management & Marketing
Update frequency
every 7 days
Average duration
35 minutes
Episodes
165
Years Active
2015 - 2018
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Ep 144: Carline Anglade-Cole - Sex, Drugs and Writing Controls

Ep 144: Carline Anglade-Cole - Sex, Drugs and Writing Controls

A-List copywriter Carline drops by to share inside the gig with some big names in health, how she approaches research when writing copy, and more…

00:46:45  |   Thu 28 Dec 2017
Ep 143: Tom Breeze - How To Capture YouTube Viewers Before They “Skip” Your Ad

Ep 143: Tom Breeze - How To Capture YouTube Viewers Before They “Skip” Your Ad

Tom Breeze reveals the psychology principles behind money-making YouTube ads... and how you can quickly get hip to this business-boosting platform most of your competitors are likely clueless about r…

00:44:21  |   Thu 14 Dec 2017
Ep 142: Andrew Lermsider - 5 Easy Fixes That Instantly Boost Revenue on Your Website

Ep 142: Andrew Lermsider - 5 Easy Fixes That Instantly Boost Revenue on Your Website

Andrew reveals the critical marketing and testing components you absolutely must apply in your business... if you ever wanna hit 7 and 8-figure results.

00:36:34  |   Sun 26 Nov 2017
Ep 141: Justin Blackman - What Justin Learned Writing 100 Headlines A Day (For 100 Days)

Ep 141: Justin Blackman - What Justin Learned Writing 100 Headlines A Day (For 100 Days)

Justin reveals the tips and tactics he uses to brainstorm and write dozens of headlines everyday… and shows you how you can quickly boost your headline-churning creativity. (You'll wanna hear how Jus…

00:25:21  |   Sun 19 Nov 2017
Ep 140: Elin Marie - Elin’s Ten Step Control-Beating Copy Process

Ep 140: Elin Marie - Elin’s Ten Step Control-Beating Copy Process

Elin Marie reveals her entire copywriting process from top to bottom... including her unique research method that's helped produce several controls in the health space. (You'll wanna hear how Elin br…

00:39:31  |   Sun 12 Nov 2017
Ep 139: My Best Advice For Freelancers

Ep 139: My Best Advice For Freelancers

I wanna share some raw truths about how I started out as a freelancer more than a decade ago... and the things I'd change If I was beginning today. Think of this episode as my best advice for freelan…

00:30:27  |   Mon 06 Nov 2017
Ep 138: Erik Stafford - Attention-Grabbing Design Secrets That’ll Beef Up Your Sales Message

Ep 138: Erik Stafford - Attention-Grabbing Design Secrets That’ll Beef Up Your Sales Message

Erik shows you how you can combine the power of persuasive copy with unforgettable design... so you can shoot up sales and forge rock-solid bonds with your audience. (You'll also wanna hear about Eri…

00:42:46  |   Mon 30 Oct 2017
Ep 137: Susan Berkley - Sharpen Your

Ep 137: Susan Berkley - Sharpen Your "Spoken Image" With The Industry's Top Voice Coach

Susan Berkley helps top marketers and sales pros hone their spoken image, and boost their persuasive powers with voice. (I met Susan at Brian Kurtz's mastermind and she's been helping others optimize…

00:39:43  |   Mon 23 Oct 2017
Ep 136: Hollis Carter - From Rafting Guide To Top Level Biz Consultant

Ep 136: Hollis Carter - From Rafting Guide To Top Level Biz Consultant

Hollis Carter shows you how you can connect with your dream clients and future biz partners... without slogging through boring "business conferences." (And why he takes Baby Bath Water co-founder Mic…

00:50:43  |   Mon 16 Oct 2017
Ep 135: Marketing Masters Highlights

Ep 135: Marketing Masters Highlights

Top-of-the-heap marketers sharing insider tactics that'll multiply your sales faster than you ever imagined possible; you're getting highlights featuring some of the marketing masters John Carlton, T…

00:31:06  |   Sun 01 Oct 2017
Ep 134: Copywriting Legends Highlights

Ep 134: Copywriting Legends Highlights

Whether you're attending Copy Chief Live or not... you'll wanna hear their unique insights on persuasive copy, unforgettable hooks, and going deep into your prospect's head.

00:38:58  |   Sun 24 Sep 2017
Ep 133: John Forde - Great Leads and Learning From Losers With Agora’s Top Freelancer

Ep 133: John Forde - Great Leads and Learning From Losers With Agora’s Top Freelancer

John Forde reveals his unique process for writing a promo package and shows you how you can nail your big idea and your perfect avatar.

00:46:13  |   Mon 18 Sep 2017
Ep 132: Marcella Allison - Why Women Need to Band Together in a Testosterone-Fueled Business World

Ep 132: Marcella Allison - Why Women Need to Band Together in a Testosterone-Fueled Business World

If you’re a woman living in a testosterone-fueled business world, you’ll be nodding your head at this one... and if you’re a man, you probably have no idea of the stuff that women deal with on a dail…

00:38:38  |   Sun 10 Sep 2017
Ep 131: Marc Gutman - Better Storytelling From The Guy Oliver Stone Trusted To Find The Best Ones

Ep 131: Marc Gutman - Better Storytelling From The Guy Oliver Stone Trusted To Find The Best Ones

Marc Gutman shows you how you can sharpen your storytelling chops with his unique Hollywood experience and what you absolutely must focus on to deliver YOUR authentic story.

00:34:17  |   Sun 03 Sep 2017
Ep 130: Mark Ford - Hard Lessons From The Most Interesting Man In Direct Response

Ep 130: Mark Ford - Hard Lessons From The Most Interesting Man In Direct Response

Mark reveals the hard lessons he's learned over decades in the world of direct response and what you absolutely must focus on to double and triple your sales.

00:50:43  |   Sun 27 Aug 2017
Ep 129: Taylor Welch - The Business-Boosting Power Of Humor And Personality

Ep 129: Taylor Welch - The Business-Boosting Power Of Humor And Personality

Come find out how Taylor doubled his company's revenue, and what you absolutely must do today to grow your business, fast. (You'll want to hear Taylor's unique insights on why your long "to-do" lists…

00:33:47  |   Sun 20 Aug 2017
Ep 128: Kris Reid - The Overlooked Selling Power Of Search Rankings

Ep 128: Kris Reid - The Overlooked Selling Power Of Search Rankings

Kris Reid shows you the inner workings of Google's search algorithm... and the ONE thing you absolutely must focus on to rank your business higher. (If you're still obsessing about keywords... you'll…

00:32:07  |   Sun 13 Aug 2017
Ep 127: Bedros Keuilian - The “Cockweed” Mindset For Rock-Solid Success

Ep 127: Bedros Keuilian - The “Cockweed” Mindset For Rock-Solid Success

Bedros Keuilian shows you how to boost your entrepreneurial mindset with the "immigrant edge" and how to indoctrinate your prospects so they can't help but FEEL what it's like to get their hands on y…

00:33:09  |   Sun 06 Aug 2017
Ep 126: Damian Lanfranchi - The Secret To An Entrepreneurial Life That'll Never Pass You By

Ep 126: Damian Lanfranchi - The Secret To An Entrepreneurial Life That'll Never Pass You By

Damian Lanfranchi reveals the mindset stuff you'll need to live life on your terms without sacrificing your money-making opportunities. (Listen to Damian's insights on life on the road, homeschooling…

00:47:23  |   Sun 30 Jul 2017
Ep 125: John Romaniello - Leapfrogging Your Competition With Superior Writing Chops

Ep 125: John Romaniello - Leapfrogging Your Competition With Superior Writing Chops

In this episode, John Romaniello reveals the tactics, shortcuts, and secrets molding his unique writing style... and how you can quickly build an audience online using your writing chops.

00:29:29  |   Sun 16 Jul 2017
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