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The Truth About Marketing - Podcast

The Truth About Marketing

Marketing is the #1 make or break element in any business. Dive into the marketing trenches with former stand-up comedian and copywriting A-Lister Kevin Rogers as he talks to real business owners (both online and off) to discover which marketing and copywriting tactics have the biggest impact on their profits.

Marketing Sales Business Entrepreneurship Writing Management & Marketing
Update frequency
every 7 days
Average duration
35 minutes
Episodes
165
Years Active
2015 - 2018
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Ep 105: James Schramko -

Ep 105: James Schramko - "Reprogramming" Your Brain For Success

James Schramko, founder of SuperFastBusiness.com, shares what he did to "de-program" all his traditional upbringing. Plus, the truth about learning how to build an 8-figure business that gives you th…

00:49:12  |   Sun 12 Feb 2017
Ep 104: Frank Kern - Becoming

Ep 104: Frank Kern - Becoming "The Rollin Stones Of Marketing" (Then Quitting The Band)

Frank Kern pioneered online video as we know it, and became the biggest celebrity our industry has ever seen. The surprising part is what led Frank to “throw it all away and start from scratch”.

00:41:45  |   Sun 05 Feb 2017
Ep 103: Marcella Allison - Speaking Your Customer’s Language

Ep 103: Marcella Allison - Speaking Your Customer’s Language

Marcella Allison reveals her secret for honing-in on your customer's exact language (You’ll get so deep inside their head they’d swear they did the writing themselves).

She is one of the few writers …

00:43:54  |   Sun 29 Jan 2017
Ep 102: Parris Lampropoulos - Next Level Persuasive Copywriting Pt. 2

Ep 102: Parris Lampropoulos - Next Level Persuasive Copywriting Pt. 2

If you missed Part 1 of the rare interview with Parris Lampropoulos listen to that first for the full context of the interview and to get the backstory about the bullets (edited by Parris) that accom…

00:49:33  |   Sun 22 Jan 2017
Ep 101: Parris Lampropoulos - Next-Level Persuasive Copywriting Pt. 1

Ep 101: Parris Lampropoulos - Next-Level Persuasive Copywriting Pt. 1

Parris Lampropoulos is universally regarded as one of the best living copywriters. The lessons Parris shares serve as the foundation of next level persuasive copywriting, the never-ending pursuit of …

00:45:09  |   Sun 15 Jan 2017
Ep 100: The Truth About Your Voice

Ep 100: The Truth About Your Voice

Today I want to swing the mic and talk about YOUR voice. If you’re struggling with finding your voice, or your “why” or just looking for inspiration amidst all the options we have these days… this 30…

00:33:25  |   Sun 08 Jan 2017
Ep 99: John Carlton - The One Skill Every Copywriter Must Master

Ep 99: John Carlton - The One Skill Every Copywriter Must Master

John Carlton reveals how to teach yourself the one skill you MUST master as a copywriter… empathy. You’ll also learn how to use it to make your writing connect with your readers at a level most write…

00:46:58  |   Mon 02 Jan 2017
Ep 98: Dan Kuschell - 1% Incremental Changes That Scale Your Profits

Ep 98: Dan Kuschell - 1% Incremental Changes That Scale Your Profits

Dan Kuschell shows you how to tap into growth for your business and where to look for the untapped opportunities in this episode. You'll learn Dan’s backstory and how it led him from a poor family to…

00:46:20  |   Mon 26 Dec 2016
Ep 97: Scott Haines – Shortcutting Your Way To High Converting Copy

Ep 97: Scott Haines – Shortcutting Your Way To High Converting Copy

Scott Haines has an impressive resume filled with names like Matt Furey, John Carlton, Jay Abraham, and even Donald Trump. In this episode, you’ll learn about Scott’s speed writing process and how he…

00:36:20  |   Sun 18 Dec 2016
Ep 96: Jenny Thompson - Using “Sticker Shock” To Double Your Sales

Ep 96: Jenny Thompson - Using “Sticker Shock” To Double Your Sales

Jenny Thompson spent almost 20 years with Agora Inc. She's here to teach you how to double your response on a high ticket offer, PLUS why you MUST test before you change anything on your website, ord…

00:35:31  |   Sun 11 Dec 2016
Ep 95: Ron Lynch – Using TV to Sell $4 Billion In Consumer Goods

Ep 95: Ron Lynch – Using TV to Sell $4 Billion In Consumer Goods

Ron has an incredibly deep understanding of what makes a product sell. If you’ve ever wondered about how to suck your prospects into a sales story and compel them to buy, you’re going want to take no…

00:41:26  |   Mon 28 Nov 2016
Ep 94: Ryan Lee – Earning The Trust Of Your Tribe 15 Minutes At A Time

Ep 94: Ryan Lee – Earning The Trust Of Your Tribe 15 Minutes At A Time

Ryan Lee shares the 15-minute consultations allows him to build a business and live a lifestyle filled with freedom, PLUS all the business lessons he’s learned in his 10+ years in business, including…

00:48:53  |   Sun 20 Nov 2016
Ep 93: Jack Born – Perfect Persuasion Windows

Ep 93: Jack Born – Perfect Persuasion Windows

Jack Born teaches us how to ethically add scarcity to your “always open” evergreen funnels and convert more sales, plus know the exact time and day when your list is most open to your promotions duri…

00:42:17  |   Sun 13 Nov 2016
Ep 92: Eric Wong – Winning The Sale By Thinking One Step Ahead

Ep 92: Eric Wong – Winning The Sale By Thinking One Step Ahead

Eric Wong is a true marketer who is always testing and optimizing for results. In today’s episode, you’ll discover how Eric is able to use new tactics and strategies, turn it around and achieve amazi…

00:30:04  |   Sun 06 Nov 2016
Ep 91: Charles Kirkland – Turning One Dollar Into Three

Ep 91: Charles Kirkland – Turning One Dollar Into Three

Charles Kirkland shares what most people get wrong when it comes to driving paid traffic to your pages. If paid traffic scares you, start with Charles’s explanation on how to get started, start seein…

00:51:02  |   Sun 30 Oct 2016
Ep 90: Chad Mureta – Million Dollar App Ideas

Ep 90: Chad Mureta – Million Dollar App Ideas

Chad Mureta teaches you what most people miss when it comes to making money on the App Store, and how to put dollars in your pocket building apps everyone constantly uses.

00:32:22  |   Sun 23 Oct 2016
Ep 89: Joanna Wiebe – Saying “Yes” When It Scares You Most

Ep 89: Joanna Wiebe – Saying “Yes” When It Scares You Most

You’ll discover how to effectively turn yourself into an in-demand freelancer using what Joanna Wiebe learned. In this episode, Joanna and I are going head first into freelancing to find out what mak…

00:36:31  |   Sun 16 Oct 2016
Ep 88: Jon Morrow – Attracting Buyers To Your Website

Ep 88: Jon Morrow – Attracting Buyers To Your Website

Jon Morrow writes blog posts that get MILLIONS of visits. In today’s episode, you’ll discover Jon’s strategies on turning blog posts into irresistible pieces of content that gets read by millions of …

00:50:15  |   Sun 09 Oct 2016
Ep 87: David Garfinkel – Brainstorming Great Hooks

Ep 87: David Garfinkel – Brainstorming Great Hooks

David Garfinkel teaches you how to break down a headline to its core essence, and what key elements you need to build a compelling hook. You’ll also discover what it takes to have him as your copywri…

00:41:21  |   Sun 02 Oct 2016
Ep 86: Brian Kurtz – The Truth About The Legends Of Copywriting

Ep 86: Brian Kurtz – The Truth About The Legends Of Copywriting

Brian Kurtz talks about his newest book that will give you rich insights on 6 copywriting legends and the principles that rule direct response marketing today. We also talk about the future of copywr…

01:10:12  |   Sun 25 Sep 2016
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