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The Truth About Marketing - Podcast

The Truth About Marketing

Marketing is the #1 make or break element in any business. Dive into the marketing trenches with former stand-up comedian and copywriting A-Lister Kevin Rogers as he talks to real business owners (both online and off) to discover which marketing and copywriting tactics have the biggest impact on their profits.

Marketing Sales Business Entrepreneurship Writing Management & Marketing
Update frequency
every 7 days
Average duration
35 minutes
Episodes
165
Years Active
2015 - 2018
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Ep 124: Joe Schriefer - How Agora Financial Will Generate $170M This Year (And Why Joe Wants You To Be Their New Copywriter)

Ep 124: Joe Schriefer - How Agora Financial Will Generate $170M This Year (And Why Joe Wants You To Be Their New Copywriter)

Joe takes you behind the curtain of the "Navy SEALs" inspired "copy camp" at Agora Financial. It's the training system they use to on-board writers of all levels, turning them into all-around direct …

00:40:33  |   Sun 09 Jul 2017
Ep 123: Wesley Donehue - Business-Boosting Lessons From The Cut-Throat World Of Crisis Communication

Ep 123: Wesley Donehue - Business-Boosting Lessons From The Cut-Throat World Of Crisis Communication

Wesley Donehue reveals how you can inject business-boosting communication into your marketing... even in the heat of crisis. (You'll want to hear his unique insights from helping bail airlines out of…

00:29:15  |   Sun 02 Jul 2017
Ep 122: Michael Hauge - Story Secrets Of A Hollywood Script Doctor

Ep 122: Michael Hauge - Story Secrets Of A Hollywood Script Doctor

Michael Hauge is a story consultant in charge of writing stories for big time Hollywood movies. Today, he breaks down the 6 steps to telling a great story. Then Michael tears my story apart, and it w…

01:04:48  |   Sun 25 Jun 2017
Ep 121: Jon Buchan - How To Reach Important People With Humor

Ep 121: Jon Buchan - How To Reach Important People With Humor

Jon Buchan from "Charm Offensive" reveals his secret to writing cold emails, direct mail, and ad copy that get the open AND the response. (Jon even sent me one of his kick-ass cold emails to get on t…

00:40:41  |   Sun 18 Jun 2017
Ep 120: Todd Brown - The E5 Method for Marketing The Big Idea

Ep 120: Todd Brown - The E5 Method for Marketing The Big Idea

Todd Brown reveals his unique "E-C (P-P+U-M) I-I" formula you can use to unearth the big idea for your business. (Todd charges twelve grand for a private day teach this... and he was super generous i…

00:46:51  |   Sun 11 Jun 2017
Ep 119: Anna Selby - The

Ep 119: Anna Selby - The "Dream 50 Secret" To Conquering Social

Anna Selby reveals her top social media tactics and tricks you can use to quickly build authority. (You'll multiply sales without running a single ad... even if you have zero budget.)

00:39:16  |   Sun 04 Jun 2017
Ep 118: Roy Furr - The PAISA Framework For Writing Rock-Solid Financial Controls

Ep 118: Roy Furr - The PAISA Framework For Writing Rock-Solid Financial Controls

My guest today is top copywriter Roy Furr. As Roy explains in the interview, specializing is how you write copy that makes your reader vibrate. In this episode, Roy reveals a framework you can use fo…

00:40:27  |   Sun 28 May 2017
Ep 117: Perry Marshall - The “Homer Simpson Trick” For Attracting Your Perfect Prospect

Ep 117: Perry Marshall - The “Homer Simpson Trick” For Attracting Your Perfect Prospect

Perry Marshall shows you how to quickly attract your perfect prospect. (Do this right and you'll attract customers who think and see the world exactly like YOU!) He also reveals the deadly delusion m…

00:48:34  |   Sun 21 May 2017
Ep 116 - Will Hoekenga: The 5 Deadly Email Sins

Ep 116 - Will Hoekenga: The 5 Deadly Email Sins

Will Hoekenga reveals the three critical questions you must answer before you write your next e-mail. (You'll want to hear his insights on why your current e-mails are likely angering your prospects.…

00:47:20  |   Sun 14 May 2017
Ep 115: Tim Castleman - Take My Notes, Please

Ep 115: Tim Castleman - Take My Notes, Please

Tim Castleman reveals his secret for selling more than a thousand copies of his first product within a few hours... without a big list or affiliate promotions. He also busts some common myths about w…

00:44:32  |   Sun 07 May 2017
Ep 114: Scott Oldford - What A Short, Strange Trip It's Been

Ep 114: Scott Oldford - What A Short, Strange Trip It's Been

Scott Oldford reveals the six critical things you must do in your business to move up to 7-figure revenue (even if you're starting from scratch!) He also “outed” himself with a radical revelation abo…

00:51:28  |   Mon 01 May 2017
Ep 113: Jim Breuer - How The Former SNL Star Revived His Career With Social Media

Ep 113: Jim Breuer - How The Former SNL Star Revived His Career With Social Media

When you hear how Jim discovered his "persona" (one that was decided for him... not controlled by him), and how he reignited his career using the power of short daily videos, you'll want to put your …

00:45:36  |   Sun 23 Apr 2017
Ep 112: Sean McCabe - Monetizing Your Passion, Risk-free

Ep 112: Sean McCabe - Monetizing Your Passion, Risk-free

Something amazing happens when you consistently do the work and keep moving forward: People start demanding what you're offering, but you absolutely must have the right business skills to deal with c…

00:34:41  |   Sun 16 Apr 2017
Ep 111: Terry Dean - The Selling Power Of List Indoctrination

Ep 111: Terry Dean - The Selling Power Of List Indoctrination

Terry shows you how to quickly make big sales online (even if you're an introvert like he is), and reveals his cutting-edge secrets to killer ads you can use in your business. Selling is easy when yo…

00:34:24  |   Sun 09 Apr 2017
Ep 110: Jesse Elder - Having Nothing To Prove And Nothing To Hide

Ep 110: Jesse Elder - Having Nothing To Prove And Nothing To Hide

Jesse Elder shows you how to discover your unique creative "frequency", and a powerful way to harness results to build unshakable confidence... so you'll have nothing to hide and nothing to prove.

00:33:14  |   Sun 26 Mar 2017
Ep 109: Robert Gibson – Giving Your Best

Ep 109: Robert Gibson – Giving Your Best

What if everything you’ve been told about “goal setting” is actually the source of your stress? Buckle up, we're going deep today. Robert Gibson is back for a second episode on how to conquer any rut…

01:16:40  |   Sun 19 Mar 2017
Ep 108: Jon Benson - Ethical Marketing

Ep 108: Jon Benson - Ethical Marketing

Jon shows you how to get your prospects to perk-up and take immediate action. (Even when they're bombarded with marketing messages from your competition!) Listen to find out how Jon injects powerful …

00:41:11  |   Sun 12 Mar 2017
Ep 48: Ivan Misner - Billion Dollar Networking (Best Of)

Ep 48: Ivan Misner - Billion Dollar Networking (Best Of)

Ivan Misner explains the ugly networking problem that flies over most people’s heads, and how you can overcome it to become instantly irresistible to everyone you meet.

00:36:50  |   Sun 05 Mar 2017
Ep 107: Kim Schwalm - Consistently Beating Control Ads

Ep 107: Kim Schwalm - Consistently Beating Control Ads

Kim Schwalm made a habit of writing control-beating sales copy and today, she's become a top level in-demand freelancer. In this episode, you'll discover the crucial ingredient for control-busting co…

00:38:50  |   Mon 27 Feb 2017
Ep 106: Clayton Makepeace - Selling on Emotion ($1.5 Billion Worth!)

Ep 106: Clayton Makepeace - Selling on Emotion ($1.5 Billion Worth!)

Clayton Makepeace is the mind behind ads that sold a Billion and a half dollars worth of products in the health and financial markets. As Clayton explains in the interview, the key to compelling copy…

00:42:32  |   Sun 19 Feb 2017
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