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The Truth About Marketing - Podcast

The Truth About Marketing

Marketing is the #1 make or break element in any business. Dive into the marketing trenches with former stand-up comedian and copywriting A-Lister Kevin Rogers as he talks to real business owners (both online and off) to discover which marketing and copywriting tactics have the biggest impact on their profits.

Marketing Sales Business Entrepreneurship Writing Management & Marketing
Update frequency
every 7 days
Average duration
35 minutes
Episodes
165
Years Active
2015 - 2018
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Ep 85: Taylor Welch – The Truth About Making A Million Bucks By Becoming Scarce

Ep 85: Taylor Welch – The Truth About Making A Million Bucks By Becoming Scarce

Taylor Welch shares the lessons he learned from failing (like not knowing how to use Paypal). You'll also learn how to fix a product launch that bombed (and 12x your average lead value) by proposing …

00:33:13  |   Sun 18 Sep 2016
Ep 84: Ben Settle – The Truth About Never Compromising

Ep 84: Ben Settle – The Truth About Never Compromising

In his second interview, Ben Settle spills his guts on his most successful launches… and even shares the numbers. Ben also reveals his worst business mistakes, questions that drive him nuts, and an e…

00:42:47  |   Sun 11 Sep 2016
Ep 83: Ian Stanley – The Truth About Why People Laugh

Ep 83: Ian Stanley – The Truth About Why People Laugh

In today’s episode, you’re going to learn how to use humor and video to get industry-wide attention in your marketing. (Plus, how my man Ian Stanley uses it to make himself stand out.)

00:51:06  |   Sun 04 Sep 2016
Ep 82: Dean Jackson – The Truth About Compelling, Not Convincing

Ep 82: Dean Jackson – The Truth About Compelling, Not Convincing

Dean Jackson shares his latest marketing philosophy about how to “compel vs. convince” your audience to lean in and take action with you. This is a major mindset shift for most marketers, especially …

00:40:44  |   Sun 28 Aug 2016
Ep 81: Nicky Roche – The Truth About the New Rules of Marketing in the 21st Century

Ep 81: Nicky Roche – The Truth About the New Rules of Marketing in the 21st Century

In this episode, Nicky Roche reveals how business has completely changed in the last 20 years, and the new game being played around you. The insights Nicky shares are critical if you want to succeed …

00:30:10  |   Sun 21 Aug 2016
Ep 80: Julia Lundstrom – The Truth About Dating The FBI’s Most Wanted Bank Robber

Ep 80: Julia Lundstrom – The Truth About Dating The FBI’s Most Wanted Bank Robber

Julia Lundstrom shares deep insights on how she helps the older generation of entrepreneurs double their brain power. Plus, how you can optimize your brain’s health for peak performance in business.

00:34:36  |   Sun 14 Aug 2016
Ep 79: Ben Hunt – The Truth About Avoiding Tactical Marketing Hell

Ep 79: Ben Hunt – The Truth About Avoiding Tactical Marketing Hell

In today’s episode, Ben explains why web marketing tactics destroy your online business, and how he accidentally discovered a trade secret that NO designers were talking about: direct response copywr…

00:43:04  |   Sun 07 Aug 2016
Ep 78: Sean D’Souza – The Truth About Taking 3 Month Vacations

Ep 78: Sean D’Souza – The Truth About Taking 3 Month Vacations

Sean reveals how he’s able to run his business and still take months of vacation (without looking at a single email). He also reveals two formulas he created that teaches people how to pick up a new …

00:38:08  |   Sun 31 Jul 2016
Ep 77: Jim Harshaw – The Truth About Teaching Your Kids To Fail

Ep 77: Jim Harshaw – The Truth About Teaching Your Kids To Fail

In today’s episode, Jim Harshaw shares his journey from a high school athlete (who was getting his butt kicked on the mat) to a professional coach and three-time wrestling champion with a shot at the…

00:34:05  |   Sun 24 Jul 2016
Ep 76: Will Hamilton – The Truth About Why Asking Good Questions Sells A Lot Of “Fuzzy Yellow Balls”

Ep 76: Will Hamilton – The Truth About Why Asking Good Questions Sells A Lot Of “Fuzzy Yellow Balls”

Will shares his journey from tennis coach to playing the role of emcee, and why he chose to build barriers and add friction to his entire sales process in 2013. He purposely made it difficult for hi…

00:35:37  |   Sun 17 Jul 2016
Ep 75: Doberman Dan – The Truth About Stumbling Into Success

Ep 75: Doberman Dan – The Truth About Stumbling Into Success

In today’s episode, we cover a ton including: hardcore lessons about human psychology, how Dan stumbled upon so many amazing career opportunities, how to compel an audience with emotions, not facts; …

00:40:12  |   Sun 10 Jul 2016
Ep 74: Chelsea O’Brien – The Truth About High Converting Landing Pages

Ep 74: Chelsea O’Brien – The Truth About High Converting Landing Pages

In today’s episode, Chelsea and I cover: Her work process for building websites that sell millions, the most valuable real estate on every website, common website mistakes that every business needs t…

00:33:12  |   Sun 03 Jul 2016
Ep 73: Michel Neray - A Live Audience

Ep 73: Michel Neray - A Live Audience

Michel will take you through storytelling tips you can use to draw your readers to the edge of their seat. By the end of the episode, you’ll know exactly how to make your personal story authentic, cr…

00:37:19  |   Sun 26 Jun 2016
Ep 72: Gail Jessen - Living Where The Story Takes You

Ep 72: Gail Jessen - Living Where The Story Takes You

Gail opens up about her transformation from being completely sick and tired of life to living life full of passion and fulfillment. What you’ll hear today is exactly steps she took to heal herself fr…

00:31:34  |   Sun 19 Jun 2016
Ep 71: Dan Ferrari – The Truth About Mastering Sales Copy

Ep 71: Dan Ferrari – The Truth About Mastering Sales Copy

Three years ago, Dan had no clients whatsoever. He’d never even written a sales letter in his life. Nobody knew his name. Now, he’s written controls for the Motley Fool, earned the respect of legends…

00:28:29  |   Sun 12 Jun 2016
Ep 70: Craig Ballantyne - Your Perfect Day

Ep 70: Craig Ballantyne - Your Perfect Day

Today’s episode is jam packed with wisdom on training yourself for success. Craig opens by debunking the myth of a 4-hour work week. Then he shares how focusing on the right way to spend your energy …

00:37:28  |   Sun 05 Jun 2016
Ep 69: Ryan Levesque - Specializing

Ep 69: Ryan Levesque - Specializing

Ryan Levesque talks openly about his early struggles to get “weird niche” businesses up and running, and how he had to trick himself into charging $8,000 the first time he got paid to write a sales l…

00:50:18  |   Mon 30 May 2016
Ep 68: Will Hoekenga - The Copywriting Hierarchy Of Needs

Ep 68: Will Hoekenga - The Copywriting Hierarchy Of Needs

Will reveals the secret serum ingredient to breeding loyal, raving fans who make a habit of buying everything you sell. What step never to skip if you want automatic repeat sales.

00:35:06  |   Sun 22 May 2016
Ep 67: Dave Munson - Training Thieves To Steal Your Work

Ep 67: Dave Munson - Training Thieves To Steal Your Work

Dave shares why he trusts his customers to drive Saddleback’s branding (any ad agency would KILL for this level of customer loyalty!) and how Saddleback gets fiery Social Media play without fake cont…

00:34:41  |   Sun 15 May 2016
Ep 66: John Lee Dumas - 7 Figure Podcasting

Ep 66: John Lee Dumas - 7 Figure Podcasting

John confesses his secret superpower … and how it keeps him fired up while spitting out 30 interviews in just 48 hours. Plus, his #1 marketing ingredient that’s gotten John the most surprising result…

00:26:49  |   Mon 09 May 2016
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