The Sales Transformation Podcast
The Sales Transformation Podcast is brought to you by Consalia. Led by Dr Philip Squire, Consalia is the UK’s only Sales Business School, providing Masters, Postgraduate & Undergraduate Apprenticeship programmes in Sales, dedicated to the improvement of sales performance. For over 20 years he has provided sales consulting education services and training to brands including Apple, AT&T, Ford, Hertz, HP, Pirelli, Royal Caribbean, SAP and Zurich Financial Services.
He is one of just a handful of sales professionals internationally to have a research doctorate in sales. Philip is a subject matter expert for the UK TrailBlazer undergraduate apprenticeship degree in sales and his passion for professionalising sales led him to create the world’s first sales consultancy delivering university-accredited undergraduate and postgraduate degrees in sales.
Consalia's vision is to make sales the world's most sought-after profession and this podcast has been created to provide sales professionals with inspiring and educational advice, as well as tips on relevant topics within the industry that will improve your knowledge, your careers and your sales teams.
- Update frequency
- every 6 days
- Average duration
- 45 minutes
- Episodes
- 189
- Years Active
- 2020 - 2025
#104 – Making New Year’s resolutions stick: December AMA w/ Grant Van Ulbrich
This week on The Sales Transformation Podcast it’s our final AMA session of the year, with special guest Dr Grant Van Ulbrich, Sales Transformation Director at Royal Caribbean!
Grant is a Consalia al…
#103 – Best of Leading Sales Transformation Masterclasses
As we head towards the end of the year join us this week as we look back on some of the best moments from our Leading Sales Transformation Masterclasses with Rainer Stern, Axel Ferreyolles, and Dr Gr…
#102 – A sneak peek at some of the GST XVIII highlights
This week we held our 18th annual Global Sales Transformation event, so we’re giving you all a sneak peek into this year’s speaker sessions! Have a listen and keep your eye out for the full recording…
#101 – We’ve launched Consalia Online!
We’re very excited to announce the arrival of Consalia Online – our e-learning solution based on the Consalia values-led philosophy of sales education.
On this special episode of the Sales Transform…
#100 – GST XVIII Preview: What is the "Future Readiness Framework"? w/ Cathy Ward
Our upcoming Global Sales Transformation event this year is Consalia’s 18th and what a topic we have in store for attendees!
This year, we are thrilled to announce Cathy Ward, Operating Partner at K…
#99 – How to generate sales-ready leads: October AMA w/ Kevin Kelly
It has been a while since our last AMA, so we were very excited to host the October Ask Me Anything webinar all around the topic of generating sales-ready leads. It’s a topic that we know is on the t…
#98 – Swimming against the current to champion a values-led sales culture w/ Alan Versteeg
This week on The Sales Transformation Podcast Phil is joined by Alan Versteeg, Global Chief Revenue Officer at Growth Matters.
Alan had a rough start in sales – he was fired from his first four jobs…
#97 - Winning Large Complex Deals Trilogy pt. 3: The role of culture and collaboration in securing wins with Jan Laros
After a short hiatus this week we conclude our “Winning Large Complex Deals” trilogy of episodes examining the unique challenges and opportunities that major deals hold for salespeople.
On this epis…
#96 – What is the future of sales enablement and how can company culture support it?
Phil is joined this week by Arup Chakravarti, Director of Sales Excellence at Equifax. Having previously worked at American Express and Elavon, Arup has amassed a wealth of experience in the sales le…
#95 – Leadership, culture, and how the internal is as important as the external in sales – The Best of Q3
This week we’re bringing you another selection of the best clips from the last three months, with a focus on how companies often need to look inward to improve sales performance.
Highlights include:
- [0…
#94 – The growing need for organisations to adopt AI governance frameworks (Lennie Monteiro, 2022)
In this Mastercast episode Phil speaks to Lennie Monteiro, Director, Sales Enablement & Performance at Sysco Canada about the thesis he wrote when studying for his master’s with Consalia.
After a fe…
#93 – What are the essential mindsets required by sales leaders to achieve success?
We’re taking a short break from the Winning Complex Deals trilogy!
In this episode of The Sales Transformation Podcast, Phil once again joins Darren Mitchell on The Exceptional Sales Leader podcast …
#92 – Winning Large Complex Deals Trilogy pt. 2: The human aspect of bidding with Mike Hurley
In the second part of our “Winning Large Complex Deals” series Phil is joined by Mike Hurley, Consalia alumnus and Founder of Ghostarm Ltd.
Mike helps organisations improve sales effectiveness throu…
#91 – Winning Large Complex Deals Trilogy pt. 1: How to increase your win rates to 84%, with David Mines, Business Development Director at Bunzl plc
We are so excited to bring you the first part of a trilogy of episodes, all centred around the subject of Winning Large Complex deals! If you’re a sales professional who operates in this space, this …
#90 – Start the transformation of your sales mindsets in 55 minutes: Best of Consalia AMA Webinars
As we come close to the end of the Summer holidays, we’ve put together an episode of the best Q&A clips from our "Ask Me Anything" sessions with Dr Philip Squire.
Listen in on the golden nuggets of …
#89 - Is psychological safety the key to unlocking potential and improving sales performance in salespeople?
This episode of The Sales Transformation podcast welcomes the Managing Director of SAP CR, Hana Souckova. This instalment takes a deep dive into Hana’s journey from studying civil engineering at univ…
#88 - Navigating Sales, Culture, and HR Leadership: What Needs To Be Considered?
In the latest episode of The Sales Transformation Podcast Dr. Phil is joined by the Executive Vice President, CHRO at GRUNDFOS, Mirjam Baijens. During the episode, Mirjam describes her journey from w…
#87 - How do you transform the mindsets of experienced sales leaders to sell in a way that their customers want?
Episode 87 of The Sales Transformation Podcast presents a discussion from The Exceptional Sales Leader Podcast, which is hosted by Darren Mitchell, who is the Founder of Potential Unleashed Coaching …
#86 – Unlocking Sales Success: Empowering Inclusive Change Management – Leading Sales Transformation Masterclass w/ Grant Van Ulbrich
In this Mastercast episode, Dr. Phil is joined by Dr. Grant Van Ulbrich who is the Global Sales Transformation Director at Royal Caribbean and is the Founder of SCARED SO WHAT Ltd. Grant is a recent …
#85 – Unveiling the Intersection of Relationships, Business Acumen, and Sales Enablement
In this edition of The Sales Transformation Podcast Dr. Phil is joined by Ashton Williams, who is a Senior Manager, Global Enablement - Sales Strategy, Methodology and Leadership at Slack. The episod…