The Persuasion Lab with Martin Medeiros

This week we hear from Pacific University CIO Brandon Gatke and how he persuaded faculty and students to rapidly shift into virtual learning while preserving technology AND, all at once keeping most …

This veteran's week I was honored to speak with Colonel Christopher Starling, USMC (Ret), Executive Director of NPower in San Francisco, an organization that teaches technology to veterans and unders…

In this episode I interview Sarabjeet "Saby" Waraich about his many achievements as a negotiator and manager of large projects in the public sector and how he brings very different organizations toge…

After more than 20 years in the business, real estate pro Miles Newmark knows how to make great deals as a landlord.  He also knows what to look for in great tenants. Listen in on this week's episode…

This year has been historic for wildfires. All across the continent people have woken up to hazy skies or even worse. Listen in as I talk to Nick Smith who is executive director of Healthy Forests He…

Information is power, and keeping confidential information private over the course of a negotiation is key. Come on into the lab and listen in as I teach you how to keep information secret.

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Kelly Paxton is the Pink Collar Crime Lady. As a former federal agent and current Certified Fraud Examiner, Kelly is an expert when it comes to all things pink collar fraud. During this episode we di…

Listen in as I talk with my long-time friend and colleague Jason McCracken about all things e-commerce, customer loyalty ... and a little about Hollywood too! Director of Product at American Express,…

A Purchase Order is a contract sent from the buyer of goods to the seller of goods. It is an efficient way to acquire goods or services.

Listen in on this episode as Martin discusses how to make a Pur…

While negotiation is often thought of as a purely mental effort, the truth is that if you haven't taken care of your body, your mind won't be at its sharpest. Which means you're in danger of not bein…

Contracts are the foundation of any deal, whether a new business, tech transfer, onboarding employees... even marriage. If your contract is not done well, you're going to be on the hook when things g…

For many years, the negotiation dogma has been get to 'yes' ASAP to get the other side to buy into what you're selling. Is this still relevant? In this episode Martin talks through the book Getting t…

Nothing kills an argument quite as effectively as a logical fallacy. Learn to watch out for them so that you can avoid using them yourself, and see them when someone else uses them on you.

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We've had Mark on the show before to shed some light on making the most of sales in technology. In this episode, Mark shares more about his experience as a supervisor, and what a potential employer i…

Dalena Bradley is a pro at helping folks nail the interview. A Job Interview Expert and Career Marketing Services Coach, Dalena is exactly the person you want in your corner if you've aced your appli…

Larry Johnson started his career as a car salesmen, and has been successful over the years NOT because of used-car salesman tactics, but because he cares about his customers getting what they want an…

When it comes to sales, few are as experienced or effective as Mark Berkovitch. In this episode Mark shares his expertise, including sales preparation, building trust with clients, and staying object…

Your nervous system is wired to have one of three responses: relaxed engagement, fight/flight, or freeze. Once your body shifts into a fight/flight or freeze response, your negotiation is as good as …