The Fit to Grit Cast
Fit to Grit is an audio/video/newsletter hybrid featuring in-depth conversations with leadership within the athletic space. Guests range from top executives within the athletic space to professionals in adjacent industries with a proven track record of success working in the athletic industry.
We explore visionary ideas and practical strategies driving the industry forward, covering areas such as marketing, finance, branding, equipment, product development, biz dev, and more. Join us as we share actionable insights and real-world experiences while embodying the "fit to grit" spirit.
- Update frequency
- every 6 days
- Average duration
- 18 minutes
- Episodes
- 318
- Years Active
- 2019 - 2025
Brian Wood owner of MARS Consulting Talks Sports and How it Related to Business
We sit down with Bria Wood owner of MARS Consulting and talk through how business ownership is very similar to sports and athletics.
The difficulties and the strengths professional athl…
Taking your Sports/Athletic eCommerce Brand to Higher ROI with Better Experiences
With the rise in eCommerce websites and online retail stores globally, there are some exciting trends to consider. For example, using video for promotional content and sales can foster …
How to Tell an Emotionally Compelling Brand Story
Neuroscience proves that storytelling is the best way to capture people’s attention, cement information into their memories, and forge personal, lasting bonds. A brand story recounts th…
There’s Only One Thing You Need to Be Successful—Grit
“Our potential is one thing. What we do with it is quite another.” —Angela Duckworth.
Natural talent, hard work, passion, and grit—Which character trait has the strongest correlation to …
Drive Sales with eCommerce PPC Management
With the rise in eCommerce websites and online retail stores globally, there are some exciting trends to consider. For example, using video for promotional content and sales can foster …
Shoot & Score in Youth Athlete Marketing—Why it Matters
Branding and marketing strategy is essential for every athlete, regardless of age. For most youth athletes, the recognition and support help recognize the hard work they do, gain brand …
How do Athletes Promote Themselves from a Young Age?
For young and aspiring athletes, there is little information on garnering attention from colleges and professional sports teams. Therefore, school, club, and junior college coaches have…
Expand Awareness of Athlete Brands with these 3 Campaign Strategies
What is a brand awareness campaign, and why is it essential?
A sports brand awareness campaign is vital when crafting and using sports-related content to promote your product or brand. …
An Essential Framework for Brand Strategy
Any successful brand strategy requires intentional and conscious thought about the who, what, where, when, and especially the why behind your brand. Here’s why brand strategy matters an…
Tangible vs. Intangible Assets—Why You Need Both in Branding
There are two types of asset categories in branding—tangible and intangible. Tangible assets are companies’ primary assets and typically physical elements, such as an office, logo, merc…
What is a Creative Analysis and Why it Matters in Branding?
A creative analysis for brands helps them cut through their competition by making the most of their output and assisting marketers in producing and selecting the best creative elements …
A Guide to Hiring the RIGHT Agency
Hiring a digital marketing agency to amplify or outsource your demand generation can be daunting. Let’s discuss the elements of creating a vision, outlining your differentiator and mark…
Former NFL Athlete Alex Bachman Talks Moving from the NFL into the Business World
We sit down with Former NFL Athlete Alex Bachman and talk through his transition outside of sports. The difficulties and the strengths professional athletes face during the transition i…
Social Media: Creative Ideas that HELP Build a Authentic Audience
Gone are the days of hiring a single social media coordinator to respond to a few comments on Facebook. Today, swaths of customers cross paths with multiple departments and expect a sea…
Public Relations for Athletes—Why it's Absolutely Essential
As the name suggests, public relations (PR) for athletes describes the process of building media relationships with sports journalists and getting publicity for individual athletes and …
An Analysis of the Top Athletic Brands Based on Earnings
While many industries found it difficult to stay afloat during the 2020 world event, the athleisure sector experienced the opposite—it flourished as consumers began to exercise at home …
5 Ways Athletes Can Build Authority
To build authority as an athlete, you must have extensive knowledge of the game, be influential, teachable, and a teacher yourself. You must have the confidence necessary to lead and le…
How to Leverage Fans & Make them Customers
Do you have fans that are on the cusp of becoming superfans? Are you curious about leveraging them and turning them into paying customers?
To accomplish this, it's all about fostering re…
Should Athletes Look at Their Career as a Business?
By taking a business-minded approach to professional sports, you will be better prepared to handle life after athletics. Because face it—there will become a time where you are no longer…
Creative Ways to Increase Profits as a Fitness Brand Online
While fitness brands, personal trainers, and workout studios have experienced multiple setbacks this year, don’t count the fitness industry out just yet. By expanding revenue streams an…