Fit to Grit is an audio/video/newsletter hybrid featuring in-depth conversations with leadership within the athletic space. Guests range from top executives within the athletic space to professionals in adjacent industries with a proven track record of success working in the athletic industry.
We explore visionary ideas and practical strategies driving the industry forward, covering areas such as marketing, finance, branding, equipment, product development, biz dev, and more. Join us as we share actionable insights and real-world experiences while embodying the "fit to grit" spirit.
Branding – the strategy of thoughtfully and intentionally building out a company or product to be recognized by others – is a long-standing way to gain a foothold on the competition. Yo…
Branding and advertising are the primary tools that help you grow your business and help brands reach and acquire new customers with increased sales. Their primary goal is to increase r…
Creating a powerful fitness page on Instagram is a balancing act. Generally, most fitness brands run out of interactive ideas to attract and engage with the audience. This leads to the …
Sponsorship, the fastest growing form of marketing promotion, is a crucial component towards a powerful marketing strategy. Unlike marketing your brand in the media, “sponsorship marke…
In the second part of our how to build an influential brand online series, we'll talk about some essential tips you need to remember about personal branding and social media (and google…
If you're looking to build an influential brand online, personal branding is the key! To do it right, we're going to walk you through everything from what personal branding really is, h…
We sit with Athlete coach Jonathan Van Horn and talk about athletes and navigating their business mindset for future success.
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In the first part of this video series, we talked about the importance of SEO to a football marketing campaign and the crucial importance of the right football keywords to your success.…
Building a website for your sports club team is more complicated than you think! In this video, we'll show the right way to create the ultimate football website! Learn what needs to be …
In business, nothing happens by accident—every success results from a carefully calculated strategy, which includes website design. Website design consists of artistry, skill, experienc…
In our digital world, your business website is the first exposure potential consumers have to your brand. With 88% of users citing user experience (UX) as a make or break, it’s no wonde…
The digital landscape is ever-changing, which is why it’s essential to evolve and elevate your consumer population to enhance the user interface (UI) and user experience (UX) and see a …
Think of your brand identity as the written and visual content and overall consumer experience.
Think of your brand strategy as the blueprint for how you want individuals to view your br…
A business mindset is a way of thinking that enables you to uncover and see problems as opportunities and then turn those opportunities into a business. It is an understanding that ever…
We sit down with Interior Designer Cuoco, and Gym Designer and talk about gym experiences. We talk about gym experiences in the industry of fitness.
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Despite popular belief, branding isn't a logo. It isn't a brand name, press release, or even a product. Branding isn't just about the tangible elements; it's also the intangibles—the th…
The NFL is considered to be one of the most innovative leagues when it comes to digital marketing campaigns. Find out how they cracked the code on effective football social media campai…
Branding requires time, money, and some risk as a financial investment. But it's also one of the smartest investments you can make for your business. Knowing how to choose the right bra…
The name of your brand, product, or service is the first thing a consumer comes into contact with. It's a critical component of their first impression. It's essential to consider this i…
When it comes to branding, consistency is essential. But how do you ensure brand consistency when several departments, partners, or agencies produce your brand’s collateral?
How can you…